York Benimaru: Adopts and Begins Operation of "DBP eBASE" for Flyer Planning and Production

eBASE Co., Ltd. (Headquarters: Toyosaki, Kita-ku, Osaka; Representative Director and President: Takao Iwata / hereinafter, eBASE Co.) announced that 株式会社ヨークベニマル (Headquarters: Yajimacho, Koriyama City, Fukushima Prefecture; Representative Director and President: Koji Ohtaka / hereinafter, York Benimaru), which operates a chain across five prefectures including Fukushima, Miyagi, Yamagata, Tochigi, and Ibaraki, has adopted and commenced operation of "DBP eBASE (eB-DBP Chirashi)" in October 2025. This system is an advertising and promotional media planning and production system that links with product information database solutions developed by eBASE Co. (such as "Shouzai ebisu," "MDM eBASE," and "FOODS eBASE").

The eBASE solution introduced this time is a total solution that supports the digital management, distribution, and utilization of all product information sold at York Benimaru.

Overview
By utilizing "DBP eBASE (eB-DBP Chirashi)," it has become possible to effectively connect the operations of suppliers and York Benimaru's internal departments involved in conventional paper flyer planning and production.

Background and Purpose of Introduction
York Benimaru has been promoting the construction of a digital infrastructure for sales promotion operations to deliver "food safety and security" and "richness of life" more accurately and quickly to local customers. As part of this initiative, they adopted "DBP eBASE (eB-DBP Chirashi)," which smoothly connects flyer planning and production, a promotional medium, to information linkage with core systems.
With the introduction of this system, York Benimaru aims to centralize product information provided by suppliers and planning/promotional information in internal sales promotion and MD operations digitally, thereby optimizing information sharing and business processes across the entire organization.

Main Support Contents by eBASE Solution

Quality Improvement through Digital Information Centralization
By managing special offer information and product master information in a common database, an environment has been established to quickly deploy accurate information to various media.

Realization of Efficient Information Management and Exchange Platform
By utilizing the digital platform, information exchange among internal and external stakeholders is smoothed, supporting a system that can focus on higher value-added promotional planning.

Promotion of Data Utilization
By digitizing and accumulating promotional information from each region, it becomes possible to utilize this data for more detailed store layouts tailored to local customer needs and for effect analysis.

Effects of Introduction at York Benimaru (Comparison: Before vs. After Introduction)

Before Introduction
Before the introduction of the "eB-DBP Chirashi" system, there were five major challenges:

1. The special offer entry system and core system were separate, leading to risks of duplicate entry and errors.
2. Buyers submitted large volumes of paper applications for special offer product master registration to the core system to the registration support department, and applications could not be made from outside the company.
3. Consistency checks during core registration were person-dependent, leading to registration errors such as price mismatches.
4. Regional variation versions were not digitized and could not be used for effect analysis.
5. Extensive communication with printing companies occurred for tasks such as checking flyer proofs.

After Introduction
After the introduction of the "eB-DBP Chirashi" system, the five challenges from before introduction were improved:

1. Special offer flyer entry and core system product master registration were centralized, reducing duplicate entries.
2. Paperless operations and external registration support reduced buyers' time spent in the office.
3. Implementation of check logic improved the quality of registered data.
4. Digitization of regional variation versions enabled utilization for sales aggregation and analysis.
5. Information exchange with partner companies became possible online, reducing analog communication.

Specific Effects of York Benimaru's "eB-DBP Chirashi" Introduction
After one month of system operation, the following three points showed significant improvement in the specific effects of York Benimaru's "eB-DBP Chirashi" introduction:

* Improved discrepancies between flyer prices and registered selling prices within half a month of operation.
* Monthly reduction of 10,000 sheets of paper printing due to paperless operations.
* Estimated monthly reduction of 750 hours in store price and POP change operations.

Additionally, the ability to register from outside the company reduced buyers' office time by 200 hours per month.

Example of a flyer created with York Benimaru's "eB-DBP Chirashi"

eBASE Solution for Resolution (Solutions/Packages planned for introduction/PoC implementation)

① Advertising and Promotional Media Planning and Production System "DBP eBASE (eB-DBP Chirashi)"

Overall image of the flyer planning process with "eB-DBP Chirashi"

② Master Data Management System "MDM eBASE (eB-MDM)"

Comprehensive master data management support for special offer items "eB-MDM (SA)"

③ Product Data Pool Service "Shouzai ebisu (Industry-specific ebisu, Master Data ebisu)"