eBASE Launches Next-Gen AI Micro-Marketing Business through Strategic Integration of Product and Purchase Data (M&A)
eBASE Inc. has announced the acquisition of KSP-SP Co., Ltd. to combine their extensive product micro-data with KSP-SP's purchase micro-data. This integration aims to create an AI-driven marketing platform that visualizes not just what sold, but the underlying reasons why products were selected by consumers.
📋 Article Processing Timeline
- 📰 Published: April 29, 2026 at 02:30
- 🔍 Collected: April 28, 2026 at 18:02
- 🤖 AI Analyzed: April 28, 2026 at 18:47 (45 min after Collected)
eBASE Co., Ltd. (Headquarters: Kita-ku, Osaka; President: Takao Iwata; hereinafter 'eBASE') resolved at its board of directors meeting held on April 28, 2026, to conclude a share transfer agreement for the acquisition of KSP-SP Co., Ltd. (Headquarters: Minato-ku, Tokyo; President: Junichiro Aizawa; hereinafter 'KSP-SP') as a subsidiary.
eBASE develops the 'eBASE' software, which supports the collection, management, and distribution of product information, and the 'Shozai ebisu' service, which provides detailed product content. The company has a strong foundation in building and providing precise 'Product Detail Data (Product Micro Data)' regarding ingredients, components, and specifications.
On the other hand, KSP-SP specializes in the analysis of 'POS Data (Purchase Micro Data)' collected from retail stores nationwide. It holds a unique position and extensive track record as a 'service provider offering knowledge and know-how for store revitalization to manufacturers, wholesalers, and retailers.'
In the current consumer goods and distribution industry, the importance of precise marketing measures and product development based on data is increasing. In this environment, eBASE decided that acquiring KSP-SP and integrating its 'Product Micro Data' with KSP-SP's 'Purchase Micro Data (POS Data)' to launch a 'Next Generation Micro-Marketing Business' in the new AI era would contribute to further enhancing the corporate value of the group.
The main synergies and aims of this business expansion are as follows:
1. Construction of an Advanced Next-Generation Micro-Marketing Analysis Platform
By combining 'POS Data (Purchase Micro Data: Understanding results)' with our precise 'Product Micro Data (Product Detail Data: Attributes and components)', we will realize an advanced analysis platform that visualizes sales factors, such as 'what product characteristics influenced purchasing behavior.'
2. Providing High-Value Solutions to Client Companies
By integrating the data of both companies, we will provide new services that enhance decision-making for client companies, such as high-accuracy new product development support for consumer goods manufacturers and shelf-layout/assortment optimization support based on evidence for wholesalers and retailers.
Based on these synergistic effects, we reached this basic agreement to promote cross-selling (mutual sales) to the customer bases of both companies and to expand our business domain.
1. Challenges in Current Data Marketing
There is a 'limit to the resolution of data analysis' in the general POS analysis currently utilized in the market. For example, food manufacturers use POS data daily to analyze sales trends of their own and competitors' products for various marketing purposes. However, there has been a 'large wall' in general POS data analysis.
- What is understood:
Which brands sold when, where, and how many units.
- What is NOT understood:
Why did it sell? (Ingredients? Functionality? Capacity? Packaging?)
While results are accurately understood, identifying the essential sales factors of 'why it was chosen by consumers' has currently had to rely on the experience, intuition, or speculation of the person in charge.
2. Solution: Next-Generation Micro-Marketing
The business integration through M&A between eBASE and KSP-SP will 'break through the resolution of data analysis.' By multiplying the 'two types of micro-data (blueprints showing the essential characteristics of products and purchases)' held by both companies, we will achieve unprecedented high-resolution micro-marketing.
- What is 'Product Micro Data' (eBASE / Shozai ebisu)?
Overwhelming 'Product Detail Data' that forms the product, such as ingredients, nutritional information, allergy information, functionality (sugar, salt, etc.), and specifications.
* 'Shozai ebisu' total approx. 10 million items, food category approx. 700,000 items.
- What is 'Purchase Micro Data' (KSP-SP / KSP-POS)?
'POS Data' that allows understanding of detailed product movements by day and store, collected from retail stores nationwide.
* 'KSP-POS' active stores: 1,500 (Food supermarkets, drugstores).
3. Benefits of introduction for food manufacturers, retail PB departments, and retailers/wholesalers
- Three business innovations brought by 'micro-data level analysis' -
The Next-Generation Micro-Marketing Platform evolves the marketing, product development, and sales processes of adopting companies into 'data-driven' ones.
1. Innovation in product development...
eBASE develops the 'eBASE' software, which supports the collection, management, and distribution of product information, and the 'Shozai ebisu' service, which provides detailed product content. The company has a strong foundation in building and providing precise 'Product Detail Data (Product Micro Data)' regarding ingredients, components, and specifications.
On the other hand, KSP-SP specializes in the analysis of 'POS Data (Purchase Micro Data)' collected from retail stores nationwide. It holds a unique position and extensive track record as a 'service provider offering knowledge and know-how for store revitalization to manufacturers, wholesalers, and retailers.'
In the current consumer goods and distribution industry, the importance of precise marketing measures and product development based on data is increasing. In this environment, eBASE decided that acquiring KSP-SP and integrating its 'Product Micro Data' with KSP-SP's 'Purchase Micro Data (POS Data)' to launch a 'Next Generation Micro-Marketing Business' in the new AI era would contribute to further enhancing the corporate value of the group.
The main synergies and aims of this business expansion are as follows:
1. Construction of an Advanced Next-Generation Micro-Marketing Analysis Platform
By combining 'POS Data (Purchase Micro Data: Understanding results)' with our precise 'Product Micro Data (Product Detail Data: Attributes and components)', we will realize an advanced analysis platform that visualizes sales factors, such as 'what product characteristics influenced purchasing behavior.'
2. Providing High-Value Solutions to Client Companies
By integrating the data of both companies, we will provide new services that enhance decision-making for client companies, such as high-accuracy new product development support for consumer goods manufacturers and shelf-layout/assortment optimization support based on evidence for wholesalers and retailers.
Based on these synergistic effects, we reached this basic agreement to promote cross-selling (mutual sales) to the customer bases of both companies and to expand our business domain.
1. Challenges in Current Data Marketing
There is a 'limit to the resolution of data analysis' in the general POS analysis currently utilized in the market. For example, food manufacturers use POS data daily to analyze sales trends of their own and competitors' products for various marketing purposes. However, there has been a 'large wall' in general POS data analysis.
- What is understood:
Which brands sold when, where, and how many units.
- What is NOT understood:
Why did it sell? (Ingredients? Functionality? Capacity? Packaging?)
While results are accurately understood, identifying the essential sales factors of 'why it was chosen by consumers' has currently had to rely on the experience, intuition, or speculation of the person in charge.
2. Solution: Next-Generation Micro-Marketing
The business integration through M&A between eBASE and KSP-SP will 'break through the resolution of data analysis.' By multiplying the 'two types of micro-data (blueprints showing the essential characteristics of products and purchases)' held by both companies, we will achieve unprecedented high-resolution micro-marketing.
- What is 'Product Micro Data' (eBASE / Shozai ebisu)?
Overwhelming 'Product Detail Data' that forms the product, such as ingredients, nutritional information, allergy information, functionality (sugar, salt, etc.), and specifications.
* 'Shozai ebisu' total approx. 10 million items, food category approx. 700,000 items.
- What is 'Purchase Micro Data' (KSP-SP / KSP-POS)?
'POS Data' that allows understanding of detailed product movements by day and store, collected from retail stores nationwide.
* 'KSP-POS' active stores: 1,500 (Food supermarkets, drugstores).
3. Benefits of introduction for food manufacturers, retail PB departments, and retailers/wholesalers
- Three business innovations brought by 'micro-data level analysis' -
The Next-Generation Micro-Marketing Platform evolves the marketing, product development, and sales processes of adopting companies into 'data-driven' ones.
1. Innovation in product development...