Ebara Foods to Broadcast New CM for "Ogon no Aji Yakiniku Tare Ponzu" from May 1st – Gaku Hamada and Hiyori Sakurada Delighted by the "Kokkiri!" New Taste of Richness x Refreshment!
Ebara Foods Co., Ltd. will begin broadcasting a new commercial for its "Ogon no Aji Yakiniku Tare Ponzu" nationwide from May 1st. Featuring actors Gaku Hamada and Hiyori Sakurada, the CM highlights the new "Kokkiri!" taste, a delightful combination of fruity richness and refreshing citrus.
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- 📰 Published: April 28, 2026 at 19:00
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Ebara Foods Co., Ltd. (Headquarters: Yokohama, Kanagawa; President: Takeshi Morimura) has produced a new 15-second commercial titled "Ogon no Aji Yakiniku Tare Ponzu Debut" featuring actors Gaku Hamada and Hiyori Sakurada, which will be broadcast sequentially nationwide from Friday, May 1st.
The tie-up song for the yakiniku sauce series, "Tenohinaru Hou e" by the national artist "Yuzu," will continue to be used.
CM release featuring "Tenohinaru Hou e": https://www.ebarafoods.com/company/newsrelease_20260306_37.pdf
In the newly produced commercial, Hamada and Sakurada begin by gazing at the "Yakiniku Tare Ponzu" with expectant eyes. After taking a bite, Hamada uniquely expresses the new "Kokkiri!" deliciousness, which combines the richness of fruit and the refreshing tartness of citrus. Sakurada, holding the "Yakiniku Tare Ponzu," adds, "In other words, a new kind of deliciousness!" The commercial clearly depicts the features of this new sensation "Yakiniku Tare Ponzu" from the "Ogon no Aji" series.
The fruit-based "Ogon no Aji" series, made with apples, peaches, and plums, has achieved the number one sales position in the yakiniku sauce market (※).
In addition to "Yakiniku Tare Ponzu," the lineup includes the classic "Sweet," "Medium Spicy," and "Spicy" flavors, as well as "Umami Garlic" with an appetizing roasted garlic aroma, and "Rich & Mellow" with a rich and deep flavor from sautéed onions and fruits. With a total lineup of six products, we will continue to offer the joy of choosing according to preference, occasion, and type of meat.
※ Intage SRI+ Yakiniku Sauce Market, January 2025 - December 2025 (total sales amount of Ogon no Aji series)
Ebara Foods will continue to provide "Deliciousness that makes your heart dance" and expand the possibilities of new meat dishes with its sauces.
■ CM Story
The "Ogon no Aji Yakiniku Tare Ponzu Debut" commercial begins with a cute scene where Hamada and Sakurada peek out from under a table and simultaneously exclaim, "Yakiniku Tare Ponzu!" Hamada, surrounded by many apples, and Sakurada, striking a fashionable pose with a kabosu citrus in hand, impressively convey the characteristics of "Yakiniku Tare Ponzu": "the richness of sauce full of fruit" and "the refreshing tartness of citrus." Sakurada concludes Hamada's unique expression of the combined richness and refreshment as "Kokkiri!" with "In other words, a new kind of deliciousness!", resulting in a commercial that fully conveys the deliciousness of the new product, "Yakiniku Tare Ponzu."
■ CM Video
The new commercial can be viewed on the "Ogon no Aji" brand website from 11:00 AM on Friday, May 1st.
"Ogon no Aji" brand website URL: https://www.ebarafoods.com/sp/ohgon/
■ Comments from Mr. Hamada and Ms. Sakurada
Q. What did you think after actually trying the new product "Yakiniku Tare Ponzu"?
Mr. Hamada:
It was very delicious, with an original refreshing taste completely different from conventional yakiniku sauces. I felt that with this refreshing "Yakiniku Tare Ponzu" added to the "Ogon no Aji" series, which I've been familiar with at home and BBQs, it's like 'giving a demon a kanabo (iron club)' – making something already strong even stronger.
Ms. Sakurada:
It was very light and paired well with meat, and even with its lightness, it had a firm citrus aroma. It was a taste I really liked.
■ "Ogon no Aji" Series Lineup
Sweet
Medium Spicy
Spicy
Yakiniku Tare Ponzu
Umami Garlic
Rich & Mellow
The tie-up song for the yakiniku sauce series, "Tenohinaru Hou e" by the national artist "Yuzu," will continue to be used.
CM release featuring "Tenohinaru Hou e": https://www.ebarafoods.com/company/newsrelease_20260306_37.pdf
In the newly produced commercial, Hamada and Sakurada begin by gazing at the "Yakiniku Tare Ponzu" with expectant eyes. After taking a bite, Hamada uniquely expresses the new "Kokkiri!" deliciousness, which combines the richness of fruit and the refreshing tartness of citrus. Sakurada, holding the "Yakiniku Tare Ponzu," adds, "In other words, a new kind of deliciousness!" The commercial clearly depicts the features of this new sensation "Yakiniku Tare Ponzu" from the "Ogon no Aji" series.
The fruit-based "Ogon no Aji" series, made with apples, peaches, and plums, has achieved the number one sales position in the yakiniku sauce market (※).
In addition to "Yakiniku Tare Ponzu," the lineup includes the classic "Sweet," "Medium Spicy," and "Spicy" flavors, as well as "Umami Garlic" with an appetizing roasted garlic aroma, and "Rich & Mellow" with a rich and deep flavor from sautéed onions and fruits. With a total lineup of six products, we will continue to offer the joy of choosing according to preference, occasion, and type of meat.
※ Intage SRI+ Yakiniku Sauce Market, January 2025 - December 2025 (total sales amount of Ogon no Aji series)
Ebara Foods will continue to provide "Deliciousness that makes your heart dance" and expand the possibilities of new meat dishes with its sauces.
■ CM Story
The "Ogon no Aji Yakiniku Tare Ponzu Debut" commercial begins with a cute scene where Hamada and Sakurada peek out from under a table and simultaneously exclaim, "Yakiniku Tare Ponzu!" Hamada, surrounded by many apples, and Sakurada, striking a fashionable pose with a kabosu citrus in hand, impressively convey the characteristics of "Yakiniku Tare Ponzu": "the richness of sauce full of fruit" and "the refreshing tartness of citrus." Sakurada concludes Hamada's unique expression of the combined richness and refreshment as "Kokkiri!" with "In other words, a new kind of deliciousness!", resulting in a commercial that fully conveys the deliciousness of the new product, "Yakiniku Tare Ponzu."
■ CM Video
The new commercial can be viewed on the "Ogon no Aji" brand website from 11:00 AM on Friday, May 1st.
"Ogon no Aji" brand website URL: https://www.ebarafoods.com/sp/ohgon/
■ Comments from Mr. Hamada and Ms. Sakurada
Q. What did you think after actually trying the new product "Yakiniku Tare Ponzu"?
Mr. Hamada:
It was very delicious, with an original refreshing taste completely different from conventional yakiniku sauces. I felt that with this refreshing "Yakiniku Tare Ponzu" added to the "Ogon no Aji" series, which I've been familiar with at home and BBQs, it's like 'giving a demon a kanabo (iron club)' – making something already strong even stronger.
Ms. Sakurada:
It was very light and paired well with meat, and even with its lightness, it had a firm citrus aroma. It was a taste I really liked.
■ "Ogon no Aji" Series Lineup
Sweet
Medium Spicy
Spicy
Yakiniku Tare Ponzu
Umami Garlic
Rich & Mellow