Koji Seto Appears in New "Puchitto Udon®" Commercial: Two Tarako Characters Dance to "Tarako mo Detabaaai♪" - Broadcast Starts April 1st (Wednesday)
Ebara Foods Co., Ltd. will begin broadcasting a new commercial for "Puchitto Udon" starring actor Koji Seto nationwide from April 1st. The CM, titled "Tarako Cream Udon Appears," features two cheerful tarako characters dancing to lively music. The "Puchitto Udon" brand, which boasts the top sales in the individual udon soup base market, aims to further expand its market presence and diversify its product lineup with this new campaign.
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- 📰 Published: March 31, 2026 at 19:00
- 🔍 Collected: April 1, 2026 at 13:39 (18h 39m after Published)
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Ebara Foods Co., Ltd. (Headquarters: Yokohama City, Kanagawa Prefecture; President: Takeshi Morimura) has produced a new 15-second commercial for "Puchitto Udon" titled "Tarako Cream Udon Appears," starring actor Koji Seto, which will be broadcast sequentially nationwide from April 1st (Wednesday).
The new commercial "Tarako Cream Udon Appears" begins with the image characters "Tarako Tararino" and "Tarako Tararina" dancing in perfect sync to the lively music "Puchitto~ Udon ni~ Tarako mo~ Detabaaai." Following the world view of the "Mentaiko Udon Appears" commercial produced in March 2023, this new commercial features a cheerful and cute atmosphere with the introduction of "two friendly tarako characters." Please also pay attention to Mr. Seto's expression of surprise at the deliciousness of the rich and creamy "Tarako Cream Udon."
"Puchitto Udon" has gained support for its ease and convenience of simply mixing with udon, achieving the number one sales position (※) in the individual udon soup base brand market. With a lineup of 10 products that can be chosen according to taste and mood, it expands the variations of noodle dishes.
※ Intage SRI+ Soup and Stew Base Market (Category: Udon Soup & Other Noodle Soups / Servings per pack: 1-2 servings) Cumulative sales from September 2023 to August 2025.
Ebara Foods offers "deliciousness that makes your heart dance" and aims to further enrich dining tables with products including "Puchitto Udon."
The new commercial "Tarako Cream Udon Appears" begins with the image characters "Tarako Tararino" and "Tarako Tararina" dancing in perfect sync to the lively music "Puchitto~ Udon ni~ Tarako mo~ Detabaaai." Following the world view of the "Mentaiko Udon Appears" commercial produced in March 2023, this new commercial features a cheerful and cute atmosphere with the introduction of "two friendly tarako characters." Please also pay attention to Mr. Seto's expression of surprise at the deliciousness of the rich and creamy "Tarako Cream Udon."
"Puchitto Udon" has gained support for its ease and convenience of simply mixing with udon, achieving the number one sales position (※) in the individual udon soup base brand market. With a lineup of 10 products that can be chosen according to taste and mood, it expands the variations of noodle dishes.
※ Intage SRI+ Soup and Stew Base Market (Category: Udon Soup & Other Noodle Soups / Servings per pack: 1-2 servings) Cumulative sales from September 2023 to August 2025.
Ebara Foods offers "deliciousness that makes your heart dance" and aims to further enrich dining tables with products including "Puchitto Udon."