Spicy Sichuan-Style 'Malatang' Comes to Taiyo no Tomato Men! Limited-Time Launch of 'Taiyo no Umakara Malatang'

Taiyo no Tomato Men, a tomato ramen specialty store under Eat & Group, will launch 'Taiyo no Umakara Malatang' for a limited time starting June 15, 2026 (Monday) on its official online shop (https://taiyo-tomato-online.com/).

Capitalizing on the rising popularity of malatang (spicy Sichuan-style soup), this new product reimagines the fiery dish with Taiyo no Tomato Men’s signature twist.

The dish features a deep, complex flavor profile that goes beyond mere spiciness, combining the heat of chili peppers and the numbing sensation of Sichuan peppercorns with the rich umami of tomatoes. By using tomatoes not just as a flavor accent but as the foundational umami base, the soup achieves a well-balanced depth that harmonizes with the richness of animal-based broth without being overly heavy. Toppings include fish roe dumplings, chicken meatballs, Edo-sai (eco-friendly leafy greens), fukuro take (bamboo shoots), wood ear mushrooms, and pork belly, offering a variety of textures and savory notes. An included chili oil allows customers to adjust the spiciness to their preference, enabling an authentic malatang experience at home. This is a uniquely umami-rich, spicy, and numbing bowl only Taiyo no Tomato Men can deliver.

To celebrate the launch, a limited-time sale offering up to 33% off select products will be held.

■ Product Overview

Spice-Adjustable 'Taiyo no Umakara Malatang'

Price: ¥1,480 (tax included, shipping not included)

Contents: One serving of Taiyo no Umakara Malatang (610g total, 110g noodles)

https://taiyo-tomato-online.com/shopdetail/000000000190

3-pack and 5-pack sets are also available.

'Taiyo no Tomato Ramen' & 'Taiyo no Umakara Malatang' Set

Price: ¥4,060 (tax included, shipping included)

Contents: One serving of Taiyo no Tomato Ramen (510g total, 110g noodles)

One serving of Taiyo no Umakara Malatang (610g total, 110g noodles)

https://taiyo-tomato-online.com/shopdetail/000000000193

Enjoy both the classic 'Taiyo no Tomato Ramen' and the new 'Taiyo no Umakara Malatang' in one set.

■ Limited-Time Sale

To commemorate the launch, a limited-time sale offering up to 33% off will be held.

Sale Period: June 15, 2026 (Monday) 0:00 – June 30, 2026 (Tuesday) 23:59

Sales Site: Taiyo no Tomato Men Official Online Store

Sale Page URL: https://taiyo-tomato-online.com/html/page58.html

Eligible Products:

- Spice-Adjustable 'Taiyo no Umakara Malatang'

- 'Taiyo no Tomato Ramen' & 'Taiyo no Umakara Malatang' 2-Serving Set

- 3-Pack of 'Taiyo no Umakara Malatang'

- 5-Pack of 'Taiyo no Umakara Malatang'

■ About Taiyo no Tomato Men

'Taiyo no Tomato Men' was born from the pursuit of ramen that is delicious, enjoyable, and good for the body—a new genre fusing Italian cuisine with ramen. Its concentrated tomato broth has earned acclaim as a guilt-free ramen option. Tomatoes are rich in lycopene, vitamins A and C, potassium, magnesium, and other minerals. One serving of 'Taiyo no Tomato Men' ramen contains the nutritional equivalent of about three tomatoes. The soup, considered the soul of ramen, is a next-generation healthy broth made from low-fat chicken and tomatoes. The noodles are fresh, soy-milk-infused noodles with a smooth, slippery texture and excellent mouthfeel. The leafy greens used are 'Edo-sai,' an eco-vegetable bred to require less than half the usual amount of pesticides. As the kanji for 'shoku' (food) can be read as 'to improve people,' Taiyo no Tomato Men delivers ramen that is both healthy and delicious—enjoyable, satisfying, and good for your body. It pairs exceptionally well with cheese, offering a rich, addictive flavor.