Anpan Like 'Luxury Japanese Confectionery' is Born! Also Recommended as Gifts and Souvenirs

Eat and Holdings Co., Ltd. (Tokyo, Shinagawa Ward; President and CEO: Mitsuhiko Hiroya), which handles the cafe bakery business within the Eat and Group, will launch a new product, 'Anpan,' using a variety of fillings, at its bakery cafe brand 'R Baker' and other 48 stores nationwide starting Wednesday, April 1, 2026.

R Baker's concept is 'Delicious bread for body and soul.' They create bread with a chewy and moist texture, primarily using carefully selected domestic rice flour. Their signature product, 'Nobi-ru Croissant,' has garnered immense popularity, with 5 million views on social media and selling 5,000 units daily. The new texture dorayaki, 'Age-dora,' which became a topic of conversation as a 2025 trend 'Neo-Japanese Sweets,' is also an R Baker product. Following these successes, they have newly developed 'Anpan,' a bakery staple. This new 'Anpan' features a variety of fillings and offers a novel taste and appearance.

The newly launched 'Anpan' is characterized by an amount of filling that exceeds the bread dough itself. There are eight types of fillings. In addition to standard options like 'Dainagon,' featuring large, voluminous beans, and 'Shiro-kuro Koshi-an,' made with Hokkaido-produced adzuki beans to savor their original flavor, there are also unique combinations. These include 'Shiro-an/Choco/Kurumi,' a blend of white bean paste and chocolate with the satisfying crunch of walnuts; 'Yuzu/Sakura,' a combination of pink cherry blossom bean paste and yuzu bean paste; and 'Kabocha/Satsumaimo,' featuring pumpkin paste made from Hokkaido pumpkin and diced sweet potato. Other flavors include 'Kurogoma/Murasaki-imo,' 'Cafe au Lait/Kocha,' and 'Matcha/Ichigo.' This 'Anpan' offers a satisfying volume for red bean paste lovers and is visually delightful with its vibrant colors.

Furthermore, a special gift box designed to hold four 'Anpan' has been prepared. This is an unprecedentedly new 'Anpan,' imagined as a luxury Japanese confection, suitable for gifting and as a souvenir.

Product Overview

Anpan

Flavors: Yuzu/Sakura, Kurogoma/Murasaki-imo, Shiro-kuro Koshi-an, Shiro-an/Choco/Kurumi, Kabocha/Satsumaimo, Dainagon, Cafe au Lait/Kocha, Matcha/Ichigo

Generous 60g of anko is wrapped in our special anpan dough.

A lineup of 8 diverse flavors.

Price: From ¥260 (tax included) each

Sales Date: Starting April 1, 2026

Sales Stores:

All R Baker, Coccinelle, Grounds Baker stores

*Prices may vary by store.

*Sales will be rolled out sequentially.

Yuzu/Sakura

Kurogoma/Murasaki-imo

Shiro-kuro Koshi-an

Shiro-an/Choco/Kurumi

Kabocha/Satsumaimo

Dainagon

Cafe au Lait/Kocha

Matcha/Ichigo

About R Baker

With the philosophy 'Delicious bread for body and soul,' R Baker crafts bread with a focus on its ingredients. In particular, they use domestic rice flour as the main ingredient, not only for its health benefits but also from the perspective of contributing to food self-sufficiency. By blending rice flour using their original method, they achieve a characteristic chewy and moist texture. Furthermore, by using ingredients that are gentle on the body, they strive to create bread that supports health from within. They approach bread-making daily with the wish that each loaf brings about a moment of richness to someone's life.

R Baker Official Website: https://r-baker.com/

Keywords: Anpan, New Product, New Release, Bakery, Domestic Rice Flour, Souvenir, Trend, Sakura, Bread, Cafe