R Baker Launches New 'Anpan' Like 'Luxury Japanese Confectionery'! Recommended for Gifts and Souvenirs
R Baker Co., Ltd. will launch new 'Anpan' products, featuring a rich variety of fillings and a luxurious Japanese confectionery-like appearance, at 48 stores nationwide starting April 1, 2026. These Anpan, made with domestic rice flour, are also available in a special gift box, making them ideal for gifts and souvenirs.
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- 📰 Published: March 31, 2026 at 19:01
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R Baker Co., Ltd. (Shinagawa-ku, Tokyo; Representative Director and President: Mitsuhiko Hirotani), which operates cafe bakery businesses within the Eat & And Group, will launch new "Anpan" products featuring a rich variety of fillings at 48 R Baker bakery cafe locations nationwide starting April 1, 2026 (Wednesday).
R Baker's concept is "Delicious bread for mind and body," and they create bread characterized by a chewy and moist texture, primarily using carefully selected domestic rice flour. Their signature product, the "Nobiru Croissant," has been highly popular, with 5 million views on social media and 5,000 units selling out daily. The "Agedora," a new-texture dorayaki that became a hot topic as a 2025 "Neo Wagashi" trend, is also an R Baker product. Following the "Nobiru Croissant" and "Agedora," they have now developed the classic bakery item, "Anpan." A new "Anpan" has been born, featuring a rich variety of fillings and a fresh look and taste.
The newly introduced "Anpan" contains a larger amount of filling than dough. There are eight types of fillings. In addition to standard fillings like the large and voluminous "Dainagon" and "Shirokuro Koshian" (white and black strained adzuki bean paste) made with Hokkaido adzuki beans, the lineup also includes "Shiroan/Choco/Walnut" with white bean paste, chocolate, and a fun walnut texture; "Yuzu/Sakura" combining pink cherry blossom bean paste and yuzu bean paste; "Kabocha/Satsumaimo" with Hokkaido pumpkin paste and diced sweet potato; "Kuromame/Murasakimo" (black sesame/purple yam); "Cafe au lait/Koucha" (cafe au lait/black tea); and "Maccha/Ichigo" (matcha/strawberry). These Anpan offer a satisfying volume and vibrant colors that are delightful to the eye, sure to please anko lovers.
Furthermore, a special gift box designed to hold four Anpan has been prepared. This new Anpan, inspired by luxury Japanese confectionery, can be used for gifts and souvenirs, offering a unique experience unlike any before.
R Baker's concept is "Delicious bread for mind and body," and they create bread characterized by a chewy and moist texture, primarily using carefully selected domestic rice flour. Their signature product, the "Nobiru Croissant," has been highly popular, with 5 million views on social media and 5,000 units selling out daily. The "Agedora," a new-texture dorayaki that became a hot topic as a 2025 "Neo Wagashi" trend, is also an R Baker product. Following the "Nobiru Croissant" and "Agedora," they have now developed the classic bakery item, "Anpan." A new "Anpan" has been born, featuring a rich variety of fillings and a fresh look and taste.
The newly introduced "Anpan" contains a larger amount of filling than dough. There are eight types of fillings. In addition to standard fillings like the large and voluminous "Dainagon" and "Shirokuro Koshian" (white and black strained adzuki bean paste) made with Hokkaido adzuki beans, the lineup also includes "Shiroan/Choco/Walnut" with white bean paste, chocolate, and a fun walnut texture; "Yuzu/Sakura" combining pink cherry blossom bean paste and yuzu bean paste; "Kabocha/Satsumaimo" with Hokkaido pumpkin paste and diced sweet potato; "Kuromame/Murasakimo" (black sesame/purple yam); "Cafe au lait/Koucha" (cafe au lait/black tea); and "Maccha/Ichigo" (matcha/strawberry). These Anpan offer a satisfying volume and vibrant colors that are delightful to the eye, sure to please anko lovers.
Furthermore, a special gift box designed to hold four Anpan has been prepared. This new Anpan, inspired by luxury Japanese confectionery, can be used for gifts and souvenirs, offering a unique experience unlike any before.