By Day, 'Chicken Paitan Ramen', by Night, 'Grilled Chicken Wings': Easton Proposes a New Food Culture with a Dual-Brand Style. Chicken Paitan Ramen 'Hakkeisha' and Grilled Chicken Wings Specialty Store 'Torinoiro' Open in Sasazuka on Thursday, April 9 at 11:00!
Easton Co., Ltd. will open a dual-brand restaurant in Sasazuka on April 9, 2026, featuring chicken paitan ramen "Hakkeisha" during the day and grilled chicken wings specialty store "Torinoiro" at night.
📋 Article Processing Timeline
- 📰 Published: April 8, 2026 at 00:30
- 🔍 Collected: April 7, 2026 at 16:00
- 🤖 AI Analyzed: April 20, 2026 at 21:38 (317h 38m after Collected)
Easton Co., Ltd. (Headquarters: Sapporo City, Hokkaido; President and CEO: Yasumasa Oyama; hereinafter "our company"), which operates restaurants such as 'Mia Bocca', 'Itadaki Cocco-chan', and 'Italian Restaurant Cucina' primarily in Hokkaido, Tohoku, and Kanto areas, will open its first Tokyo chicken paitan ramen store 'Hakkeisha' and a new format grilled chicken wings specialty store 'Torinoiro' in Sasazuka on Thursday, April 9, 2026. This opening marks our company's first foray into a dual-brand business model.
◼️ Easton Co., Ltd.: Delivering the Charm and Excitement of Food from Hokkaido
As a food service company originating from Hokkaido, we have expanded our store network mainly in Hokkaido, Tohoku, and Kanto. We directly manage 45 restaurants across various formats, including Italian restaurants, fresh pasta specialty stores, yakitori, Chinese, and bars. Through cuisine that leverages the appeal of Hokkaido ingredients and friendly service, we have cultivated dining brands supported by many customers.
In addition to restaurant operations, our company is also engaged in a food retail business utilizing Hokkaido ingredients. We have developed 'Shimokawa Roku-Maru Enzyme Egg', a brand of eggs in collaboration with 'Abe Poultry Farm' in Shimokawa Town, Hokkaido, and a sweets brand featuring puddings made with those eggs, continuously developing products that allow people in Tokyo to casually enjoy the taste of Hokkaido.
◼️ Chicken Paitan Ramen by Day, Grilled Chicken Wings by Night: A New Dual-Brand Store is Born in Sasazuka
The new store opening in Sasazuka, Shibuya-ku, is a "dual-brand" style restaurant with different faces for day and night. During the day, it operates as 'Hakkeisha', serving rich chicken paitan ramen with a fluffy froth, and at night, it becomes 'Torinoiro', a specialty store offering meticulously grilled chicken wings. By utilizing the same space and equipment while switching formats based on the time of day, we align with the characteristics of Sasazuka—a town where residential areas and offices coexist. From weekday lunches to an evening drink after work, and weekend outings for families with children, it caters to a wide range of scenes, serving as a community-rooted daily destination. By providing distinct dining experiences day and night, we propose new options to the Sasazuka food scene.
'Hakkeisha' is a chicken paitan ramen specialty store operating under the concept of "A rewarding bowl that is beautiful to look at and delicious to eat." The soup is made by slowly boiling domestic chicken carcasses for a long time to condense the umami, and blending in a small amount of pork bones to draw out a deep richness and natural sweetness. Furthermore, by introducing a unique final step of incorporating air with a blender, we achieve a mouthfeel that is light like foam and smooth and creamy like a potage. For the noodles, we use Hakkeisha's original egg noodles, thoroughly pursuing compatibility with the soup. They boast a smooth texture and a chewy bite.
◼️ Easton Co., Ltd.: Delivering the Charm and Excitement of Food from Hokkaido
As a food service company originating from Hokkaido, we have expanded our store network mainly in Hokkaido, Tohoku, and Kanto. We directly manage 45 restaurants across various formats, including Italian restaurants, fresh pasta specialty stores, yakitori, Chinese, and bars. Through cuisine that leverages the appeal of Hokkaido ingredients and friendly service, we have cultivated dining brands supported by many customers.
In addition to restaurant operations, our company is also engaged in a food retail business utilizing Hokkaido ingredients. We have developed 'Shimokawa Roku-Maru Enzyme Egg', a brand of eggs in collaboration with 'Abe Poultry Farm' in Shimokawa Town, Hokkaido, and a sweets brand featuring puddings made with those eggs, continuously developing products that allow people in Tokyo to casually enjoy the taste of Hokkaido.
◼️ Chicken Paitan Ramen by Day, Grilled Chicken Wings by Night: A New Dual-Brand Store is Born in Sasazuka
The new store opening in Sasazuka, Shibuya-ku, is a "dual-brand" style restaurant with different faces for day and night. During the day, it operates as 'Hakkeisha', serving rich chicken paitan ramen with a fluffy froth, and at night, it becomes 'Torinoiro', a specialty store offering meticulously grilled chicken wings. By utilizing the same space and equipment while switching formats based on the time of day, we align with the characteristics of Sasazuka—a town where residential areas and offices coexist. From weekday lunches to an evening drink after work, and weekend outings for families with children, it caters to a wide range of scenes, serving as a community-rooted daily destination. By providing distinct dining experiences day and night, we propose new options to the Sasazuka food scene.
'Hakkeisha' is a chicken paitan ramen specialty store operating under the concept of "A rewarding bowl that is beautiful to look at and delicious to eat." The soup is made by slowly boiling domestic chicken carcasses for a long time to condense the umami, and blending in a small amount of pork bones to draw out a deep richness and natural sweetness. Furthermore, by introducing a unique final step of incorporating air with a blender, we achieve a mouthfeel that is light like foam and smooth and creamy like a potage. For the noodles, we use Hakkeisha's original egg noodles, thoroughly pursuing compatibility with the soup. They boast a smooth texture and a chewy bite.