Eastar Jet Announces Collaborative Marketing with 'Shishamoneko'
Eastar Jet has launched a collaboration with the popular character 'Shishamoneko'. A special promotion offering up to a 7% discount using the code 'NEKO72' runs for 3 days starting April 8.
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- 📰 Published: April 8, 2026 at 21:06
- 🔍 Collected: April 8, 2026 at 12:30
- 🤖 AI Analyzed: April 20, 2026 at 17:34 (293h 4m after Collected)
South Korean LCC Eastar Jet announced today, April 8, the launch of collaborative marketing with 'Shishamoneko'.
Shishamoneko is a character born in Tokushima in 2011, characterized by a unique visual combining a shishamo smelt and a cat. With its adorable expression and distinctive design, it boasts deeply rooted popularity nationwide.
Starting today, the 8th, Eastar Jet plans to roll out Shishamoneko, reflecting Eastar Jet's brand identity, across various customer touchpoints such as the Japanese official website, airport counters for flights departing from Japan, mobile boarding passes, in-flight headrest covers, and local advertisements in Japan.
Furthermore, a Shishamoneko photo spot has been set up at the domestic terminal of Gimhae Airport in South Korea, and there are plans to release merchandise featuring the 'Eastar Jet x Shishamoneko' collaboration logo in the future.
In addition, to commemorate this collaboration, the company will hold a discount promotion on its official website for routes to Incheon and Busan for a limited time of three days starting April 8!
The boarding period is from April 8 to June 30, and by entering the promotion code 'NEKO72' in the promotion code field on the official website, a maximum discount of 7% will be applied.
A company official commented, 'Through the collaboration with Shishamoneko, we hope that our Japanese customers will feel a sense of familiarity with our brand, and that it will serve as an opportunity to increase interest among our Korean customers in Tokushima, the birthplace of the character.'
Shishamoneko is a character born in Tokushima in 2011, characterized by a unique visual combining a shishamo smelt and a cat. With its adorable expression and distinctive design, it boasts deeply rooted popularity nationwide.
Starting today, the 8th, Eastar Jet plans to roll out Shishamoneko, reflecting Eastar Jet's brand identity, across various customer touchpoints such as the Japanese official website, airport counters for flights departing from Japan, mobile boarding passes, in-flight headrest covers, and local advertisements in Japan.
Furthermore, a Shishamoneko photo spot has been set up at the domestic terminal of Gimhae Airport in South Korea, and there are plans to release merchandise featuring the 'Eastar Jet x Shishamoneko' collaboration logo in the future.
In addition, to commemorate this collaboration, the company will hold a discount promotion on its official website for routes to Incheon and Busan for a limited time of three days starting April 8!
The boarding period is from April 8 to June 30, and by entering the promotion code 'NEKO72' in the promotion code field on the official website, a maximum discount of 7% will be applied.
A company official commented, 'Through the collaboration with Shishamoneko, we hope that our Japanese customers will feel a sense of familiarity with our brand, and that it will serve as an opportunity to increase interest among our Korean customers in Tokushima, the birthplace of the character.'