Mysterious Project "Easea" to Reveal Identity on May 7, Sparking "New Girl Group?" Buzz on Korean SNS
Easea, a mysterious project led by Choi Hojung, a former director from ADOR (label of popular K-Pop group NewJeans), will simultaneously release its music video and music on May 7, revealing its true identity. Following the teaser release, it has become a hot topic on Korean SNS with speculation about a "new girl group?".
📋 Article Processing Timeline
- 📰 Published: April 30, 2026 at 18:00
- 🔍 Collected: April 30, 2026 at 09:31
- 🤖 AI Analyzed: April 30, 2026 at 09:37 (5 min after Collected)
The mysterious South Korean project "Easea" is set to simultaneously release its music video and music on Thursday, May 7, 2026. This project is spearheaded by director Choi Hojung (최호정), formerly of ADOR, the label behind the popular K-Pop group NewJeans. Immediately after the teaser's release on April 28, it became a trending topic on Korean social media, with many asking, "Is this a new girl group?"
The released teaser video features two girls, one with blonde hair and one with black hair. Scenes of them facing each other and impressive cut transitions create a narrative feel, even in a short video.
The accompanying sound is also striking. The phrase "easea peasy coconut breezy" is repeated, functioning as a memorable hook in the short teaser and increasing interest in the project.
Another teaser features a striking scene where one girl is punched, ending the video. This fragmented yet impactful direction further heightens interest in the overall story.
https://www.easea.skin/
■ April 30 - May 5: Waitlist Campaign
A waitlist campaign, running from Wednesday, April 30, to Monday, May 5, is another feature of this project. This mechanism, encouraging participation before the project's identity is revealed, is unusual and has already generated a fandom-like excitement in some circles.
■ Official Website and Waitlist Here
https://www.easea.skin/
■ Promotion Schedule ── Full-scale Launch on April 28
Easea's promotion officially began on April 28 with the release of a logo motion video.
The released promotion calendar also shows the schedule for future content releases.
Particular attention is being paid to the simultaneous release of the music video and music scheduled for Thursday, May 7. The structure suggests that the project might unfold in a format similar to an actual artist debut, drawing significant interest.
Furthermore, the released visuals have also become a topic of discussion. The album-like composition and visual expression suggest that this project might be centered around the concept of a "debut," leading to various interpretations on social media.
■ Director is from ADOR ── Choi Hojung
It has been revealed that this project is led by director Choi Hojung, formerly of ADOR, the label behind the popular K-Pop group NewJeans, attracting industry attention even before its public unveiling.
As of now, Easea's true identity has not been officially revealed. However, the rollout, including the simultaneous release of a music video and music, and the album-format promotional structure, suggest the possibility of it being a team or a new type of project.
■ Upcoming Schedule
■ Official Website and Waitlist
https://www.easea.skin/
■ Official X
https://x.com/easea_jp
Easea
Email: info@easea.skin
https://www.easea.skin/
Keywords:
The released teaser video features two girls, one with blonde hair and one with black hair. Scenes of them facing each other and impressive cut transitions create a narrative feel, even in a short video.
The accompanying sound is also striking. The phrase "easea peasy coconut breezy" is repeated, functioning as a memorable hook in the short teaser and increasing interest in the project.
Another teaser features a striking scene where one girl is punched, ending the video. This fragmented yet impactful direction further heightens interest in the overall story.
https://www.easea.skin/
■ April 30 - May 5: Waitlist Campaign
A waitlist campaign, running from Wednesday, April 30, to Monday, May 5, is another feature of this project. This mechanism, encouraging participation before the project's identity is revealed, is unusual and has already generated a fandom-like excitement in some circles.
■ Official Website and Waitlist Here
https://www.easea.skin/
■ Promotion Schedule ── Full-scale Launch on April 28
Easea's promotion officially began on April 28 with the release of a logo motion video.
The released promotion calendar also shows the schedule for future content releases.
Particular attention is being paid to the simultaneous release of the music video and music scheduled for Thursday, May 7. The structure suggests that the project might unfold in a format similar to an actual artist debut, drawing significant interest.
Furthermore, the released visuals have also become a topic of discussion. The album-like composition and visual expression suggest that this project might be centered around the concept of a "debut," leading to various interpretations on social media.
■ Director is from ADOR ── Choi Hojung
It has been revealed that this project is led by director Choi Hojung, formerly of ADOR, the label behind the popular K-Pop group NewJeans, attracting industry attention even before its public unveiling.
As of now, Easea's true identity has not been officially revealed. However, the rollout, including the simultaneous release of a music video and music, and the album-format promotional structure, suggest the possibility of it being a team or a new type of project.
■ Upcoming Schedule
■ Official Website and Waitlist
https://www.easea.skin/
■ Official X
https://x.com/easea_jp
Easea
Email: info@easea.skin
https://www.easea.skin/
Keywords: