Roland Presents the Ultimate Choice! BARTH's New Web Video "BARTH or Nothing Else." Released

Night wellness brand "BARTH," which proposes a higher-grade night routine from bath time to sleep time, has released a new web video "BARTH or Nothing Else." featuring businessman and talent Roland, promoting bathing with "BARTH" even in summer, starting Friday, May 1, 2026.

In addition, BARTH's official X account will hold a total of three participatory giveaway campaigns.

■ About the web video "BARTH or Nothing Else."

Summer is a season when people tend to take short showers or skip baths due to the heat and busyness. This video was planned with the desire to encourage people to cherish "nighttime" by immersing themselves in a bathtub at the end of the day to soothe their mind and body, especially during summer. By featuring Roland, who constantly pursues "the best version of himself" and has a high awareness of beauty, the video proposes a "royal night routine" incorporating "BARTH" that should be practiced in summer.

Roland suddenly appears in a woman's home. Then, an ordinary room transforms into a gorgeous space adorned with roses and candles. Parodying Roland's famous quote "Me, or everyone else.", the video presents ultimate choices such as "Take a bath, or nothing else.", "Soak your hair, or nothing else.", and "BARTH, or nothing else.", strongly impressing the message that "there is no choice other than BARTH."

Three lineups of BARTH bath tablets appear in the web video, including "BARTH Neutral Bicarbonate Bath Salts BEAUTY," which contains beauty moisturizing ingredients, allowing for "beauty while bathing" just by soaking, and refreshing the scalp when soaking your head.

Through this project, "BARTH" proposes a night routine that makes you want to use BARTH even in summer.

■ Web Video Overview

The web video "BARTH or Nothing Else." will be released on BARTH's official YouTube and BARTH's official X.

It is also scheduled to be distributed as video ads on TVer, YouTube, and X.

BARTH Official YouTube: https://www.youtube.com/@barth_rt_official

BARTH Official X: https://x.com/barth_official

"BARTH or Nothing Else."

"BARTH BEAUTY or Nothing Else." 60-second version

https://www.youtube.com/watch?v=0QMvXA6Q1hE

"BARTH BEAUTY or Nothing Else." 20-second version

https://www.youtube.com/watch?v=0YBioavjNTI

"BARTH ORIGINAL or Nothing Else." 20-second version

https://www.youtube.com/watch?v=IkpopJh9kGo

"BARTH RELAX or Nothing Else." 20-second version

https://www.youtube.com/watch?v=3lE_TrjXbnc

■ BARTH Official X Giveaway Campaign Overview

A total of three giveaway campaigns will be held, which can be entered by following BARTH's official X account and quoting/reposting.

In each campaign, BARTH bath tablets (3 types, 9 tablets each / 3 uses) and special campaign-limited items will be presented by lottery to those who post according to the specified theme.

<1st Round> Tell us! Your "#GorgeousBathtimeRoutine"

[Campaign Period] May 11 (Mon) - May 17 (Sun), 2026

[How to Apply]

① Follow BARTH's official X account (@barth_official)

② Quote and repost the target campaign post and post your bath time routine

[Prizes] Medicated BARTH Neutral Bicarbonate Bath Salts [Quasi-drug], BARTH Neutral Bicarbonate Bath Salts BEAUTY, Medicated BARTH Neutral Bicarbonate Bath Salts LavenderFog [Quasi-drug], 9 tablets each (for 3 uses)

[Winners] 30 people

<2nd Round> "#RolandBathQuoteContest"

[Campaign Period] June 15 (Mon) - June 21 (Sun), 2026

[How to Apply]

① Follow BARTH's official X account (@barth_official)

② Quote and repost the target campaign post and post a famous bath-related quote that Roland might say

*Posting with a quote (text) in the image increases your chances of winning.

[Prizes] Medicated BARTH Neutral Bicarbonate Bath Salts [Quasi-drug], BARTH Neutral Bicarbonate Bath Salts BEAUTY,

Medicated BARTH Neutral Bicarbonate Bath Salts LavenderFog [Quasi-drug], 9 tablets each (for 3 uses)

[Winners] 30 people

<3rd Round> "Roland-style Charisma