Earth Corporation Collaborates with Kids' Social Experience App "Gokko Land" - New Game "Kurashi Kaiteki! Tankentai!" Launches April 28
Earth Corporation has partnered with the social experience app "Gokko Land" to launch a new pavilion focused on hygiene habits. Through three interactive games featuring products like tick spray and bath foam, the company aims to educate children and build brand affinity with parenting households.
📋 Article Processing Timeline
- 📰 Published: April 28, 2026 at 20:00
- 🔍 Collected: April 28, 2026 at 11:31
- 🤖 AI Analyzed: April 28, 2026 at 13:31 (1h 59m after Collected)
Earth Corporation (Headquarters: Chiyoda-ku, Tokyo; President: Katsunori Kawabata; hereinafter "Earth Corporation") has collaborated with the children's social experience app "Gokko Land" provided by KidsStar Inc. (Headquarters: Shibuya-ku, Tokyo; CEO: Masahiro Hirata; hereinafter "KidsStar") and began distributing a new interactive game pavilion, "Kurashi Kaiteki! Tankentai!" (Comfortable Living! Expedition Team!), on Tuesday, April 28.
Guided by the philosophy of "Acting in harmony with the Earth, supporting life and daily living," Earth Corporation supports people's health and comfortable lifestyles.
"Kurashi Kaiteki! Tankentai!" aims to transform the "difficulty" of parenting into "fun." Through the games, children can experience the success of saying "I did it myself!" This initiative is designed to create familiarity with Earth Corporation's products and communicate the slogan "Earth, a comfortable home for all," aiming to establish the brand's image as a "best partner" for parenting households.
[Overview of the New Game "Kurashi Kaiteki! Tankentai!"]
This pavilion consists of three interactive games themed around pest control in daily life and the fun of bath time.
1. "Flick! Dani Earth"
"Dani Earth Spray" is a bug care product that easily eliminates ticks with just a spray. In this game, players target ticks hiding in the house. By pulling back and releasing the screen, players spray "Dani Earth Spray," which has transformed into a ball shape, to defeat them. Through this exhilarating experience of aiming at areas where ticks are a concern, such as futons and sofas, children learn about the presence of invisible ticks and the necessity of proper care.
2. "Hadamamo Discovery Camera!"
This is an exploration game using "Hadamamo," a mist-type insect repellent designed for both skin gentleness and effectiveness against bugs. By spraying "Hadamamo" before going out, children can explore the forest without worrying about mosquitoes. They can take photos of various creatures with a camera to create their own original albums.
3. "What Should We Draw with Awappy?"
This is a drawing game using the bath foam "Awappy," which turns bath time into playtime. Using fluffy foam, children can freely draw shapes of animals or vehicles and decorate them with colorful items. This game nurtures children's creativity while conveying the joy of bath time.
[Comment from Mikako Kawaguchi, Senior Executive Officer, Head of New Value Creation Division]
"Under the slogan 'Earth, a comfortable home for all,' Earth Corporation has provided products that make daily life comfortable. In this new pavilion, we have prepared three experiences that utilize our products' characteristics. These are 'Flick! Dani Earth' for tick control, 'Hadamamo Discovery Camera!' for exploring the forest with insect repellent, and 'What Should We Draw with Awappy?' for creative expression in the bath. We hope these experiences will spark fun conversations between parents and children about daily hygiene habits and lifestyle care. We expect that the virtual experience in the app will lead to the creation of comfortable living environments and bath times filled with smiles in actual homes. Earth Corporation will continue to contribute to the realization of a society where the whole family can spend time with peace of mind."
[Product Introduction Featured in the Game]
- Dani Earth Spray (Brand name: Dani Earth P1) Quasi-drug: Controls and eliminates indoor dust mites, house dust mites, tropical rat mites, and fleas.
- Hadamamo (Brand name: Earth Bug Repellent HJ1a) Quasi-drug: Repels mosquitoes, black flies, stable flies, fleas, house dust mites, ticks, horse flies, bedbugs, and mountain leeches.
- Awappy (Bath miscellaneous goods)
Guided by the philosophy of "Acting in harmony with the Earth, supporting life and daily living," Earth Corporation supports people's health and comfortable lifestyles.
"Kurashi Kaiteki! Tankentai!" aims to transform the "difficulty" of parenting into "fun." Through the games, children can experience the success of saying "I did it myself!" This initiative is designed to create familiarity with Earth Corporation's products and communicate the slogan "Earth, a comfortable home for all," aiming to establish the brand's image as a "best partner" for parenting households.
[Overview of the New Game "Kurashi Kaiteki! Tankentai!"]
This pavilion consists of three interactive games themed around pest control in daily life and the fun of bath time.
1. "Flick! Dani Earth"
"Dani Earth Spray" is a bug care product that easily eliminates ticks with just a spray. In this game, players target ticks hiding in the house. By pulling back and releasing the screen, players spray "Dani Earth Spray," which has transformed into a ball shape, to defeat them. Through this exhilarating experience of aiming at areas where ticks are a concern, such as futons and sofas, children learn about the presence of invisible ticks and the necessity of proper care.
2. "Hadamamo Discovery Camera!"
This is an exploration game using "Hadamamo," a mist-type insect repellent designed for both skin gentleness and effectiveness against bugs. By spraying "Hadamamo" before going out, children can explore the forest without worrying about mosquitoes. They can take photos of various creatures with a camera to create their own original albums.
3. "What Should We Draw with Awappy?"
This is a drawing game using the bath foam "Awappy," which turns bath time into playtime. Using fluffy foam, children can freely draw shapes of animals or vehicles and decorate them with colorful items. This game nurtures children's creativity while conveying the joy of bath time.
[Comment from Mikako Kawaguchi, Senior Executive Officer, Head of New Value Creation Division]
"Under the slogan 'Earth, a comfortable home for all,' Earth Corporation has provided products that make daily life comfortable. In this new pavilion, we have prepared three experiences that utilize our products' characteristics. These are 'Flick! Dani Earth' for tick control, 'Hadamamo Discovery Camera!' for exploring the forest with insect repellent, and 'What Should We Draw with Awappy?' for creative expression in the bath. We hope these experiences will spark fun conversations between parents and children about daily hygiene habits and lifestyle care. We expect that the virtual experience in the app will lead to the creation of comfortable living environments and bath times filled with smiles in actual homes. Earth Corporation will continue to contribute to the realization of a society where the whole family can spend time with peace of mind."
[Product Introduction Featured in the Game]
- Dani Earth Spray (Brand name: Dani Earth P1) Quasi-drug: Controls and eliminates indoor dust mites, house dust mites, tropical rat mites, and fleas.
- Hadamamo (Brand name: Earth Bug Repellent HJ1a) Quasi-drug: Repels mosquitoes, black flies, stable flies, fleas, house dust mites, ticks, horse flies, bedbugs, and mountain leeches.
- Awappy (Bath miscellaneous goods)