'Earth Corporation' x 'Kwansei Gakuin University' Industry-Academia Collaboration Cancels 'Bath Cancellations'!
Earth Corporation partners with Kwansei Gakuin University for an industry-academia project to promote bathing habits among youth. They will host a student-run booth at 'KANSAI COLLECTION 2026 SPRING & SUMMER' on April 5.
📋 Article Processing Timeline
- 📰 Published: April 3, 2026 at 20:00
- 🔍 Collected: April 3, 2026 at 11:31
- 🤖 AI Analyzed: April 21, 2026 at 03:58 (424h 27m after Collected)
Earth Corporation (Headquarters: Chiyoda-ku, Tokyo, President: Katsunori Kawabata, hereinafter "Earth Corporation") has joined an industry-academia collaboration enlightenment project between a company and a university seminar aimed at improving the physical and mental health and self-care awareness of young people. In collaboration with Professor Junya Ishibuchi and seminar students from the School of Business Administration at Kwansei Gakuin University, they will research and implement initiatives to enlighten self-care through "bathing." As the culmination of this initiative, they will exhibit an enlightenment booth planned and operated mainly by students at "KANSAI COLLECTION 2026 SPRING & SUMMER" held at Kyocera Dome Osaka on Sunday, April 5, 2026.
In recent years, behavior known as the "bath cancellation community," where people go to sleep without taking a bath or shower due to fatigue, stress, or hassle, has become a hot topic on SNS. Therefore, in this project, students drafted a promotional plan from a youth perspective to solve the challenges of "canceling bath cancellations" and "increasing the usage rate of bath additives." It encourages an increase in the number of times people bathe and supports customers' healthy bath lives.
[Research Content]
November 24, 2025
An "Industry-Academia Collaboration Class" for the second semester of the university started. Our company participated in the class as a guest lecturer, presenting our health challenges and giving a lecture.
November 2025 to February 2026
Students conducted product research and promotional planning in team competitions, and after a final review of a planning competition by four teams, the implementation plan was decided.
April 5, 2026
At "KANSAI COLLECTION 2026 SPRING & SUMMER," an enlightenment booth jointly operated with the company, driven by students, will be exhibited to carry out enlightenment activities for visitors.
[Booth Exhibition Overview]
1. "Bath Type Diagnosis" and Panel Exhibition of "Relatable Moments" in the Tone of an Auntie from Kansai
Based on questions about the visitor's lifestyle, we will diagnose three bath types: "Quick," "Whimsical," and "Thorough." In addition, we will exhibit "relatable moments when you thought it was good to take a bath" by type in the "tone of a Kansai auntie" to provide an opportunity for them to feel that "taking a bath might be nice."
2. Exhibition of Total Care Bath Additive "OFFROM" and Gift Project
We will exhibit the recommended bath additive "OFFROM Slowly Tablet" for the night before an important day and set up a corner where visitors can check the scent of the actual product. Also, to encourage bathing after returning home, we will give a "message card" that reveals letters when floated in hot water to booth visitors. Furthermore, in conjunction with SNS (X, Instagram), we have prepared a campaign where bath additives will be given to those who follow the official account or repost specified posts.
[About Earth Corporation]
Under the management philosophy of "Staying close to life and daily living, realizing coexistence with the Earth," Earth Corporation has sincerely faced the realization of people's health and comfortable lives since its founding in Namba, Osaka. Starting with insect care products like "Gokiburi Hoi-Hoi," "Earth Red," and "Earth No-Mat," we provide a variety of products closely related to daily life, such as bath additives like "Onpo" and "Kikiyu," and oral care products.
In recent years, behavior known as the "bath cancellation community," where people go to sleep without taking a bath or shower due to fatigue, stress, or hassle, has become a hot topic on SNS. Therefore, in this project, students drafted a promotional plan from a youth perspective to solve the challenges of "canceling bath cancellations" and "increasing the usage rate of bath additives." It encourages an increase in the number of times people bathe and supports customers' healthy bath lives.
[Research Content]
November 24, 2025
An "Industry-Academia Collaboration Class" for the second semester of the university started. Our company participated in the class as a guest lecturer, presenting our health challenges and giving a lecture.
November 2025 to February 2026
Students conducted product research and promotional planning in team competitions, and after a final review of a planning competition by four teams, the implementation plan was decided.
April 5, 2026
At "KANSAI COLLECTION 2026 SPRING & SUMMER," an enlightenment booth jointly operated with the company, driven by students, will be exhibited to carry out enlightenment activities for visitors.
[Booth Exhibition Overview]
1. "Bath Type Diagnosis" and Panel Exhibition of "Relatable Moments" in the Tone of an Auntie from Kansai
Based on questions about the visitor's lifestyle, we will diagnose three bath types: "Quick," "Whimsical," and "Thorough." In addition, we will exhibit "relatable moments when you thought it was good to take a bath" by type in the "tone of a Kansai auntie" to provide an opportunity for them to feel that "taking a bath might be nice."
2. Exhibition of Total Care Bath Additive "OFFROM" and Gift Project
We will exhibit the recommended bath additive "OFFROM Slowly Tablet" for the night before an important day and set up a corner where visitors can check the scent of the actual product. Also, to encourage bathing after returning home, we will give a "message card" that reveals letters when floated in hot water to booth visitors. Furthermore, in conjunction with SNS (X, Instagram), we have prepared a campaign where bath additives will be given to those who follow the official account or repost specified posts.
[About Earth Corporation]
Under the management philosophy of "Staying close to life and daily living, realizing coexistence with the Earth," Earth Corporation has sincerely faced the realization of people's health and comfortable lives since its founding in Namba, Osaka. Starting with insect care products like "Gokiburi Hoi-Hoi," "Earth Red," and "Earth No-Mat," we provide a variety of products closely related to daily life, such as bath additives like "Onpo" and "Kikiyu," and oral care products.