Earth Pharmaceutical's Owned Media 'Earth Pharmaceutical's Lice Consultation Room' Wins Excellence Award at 'Content Marketing Grand Prix 2025'!

Earth Pharmaceutical Co., Ltd. (Headquarters: Chiyoda-ku, Tokyo; President: Katsunori Kawabata; hereinafter "Earth Pharmaceutical")'s owned media, "Earth Pharmaceutical's Lice Consultation Room," launched in 2025, received an Excellence Award at the "Content Marketing Grand Prix 2025," organized by Content Marketing Academy (Japan SP Center Co., Ltd.) / Owned Media Study Group.

【About the "Content Marketing Grand Prix"】

The "Content Marketing Grand Prix" is Japan's only specialized grand prix for content marketing, aiming to widely disseminate and commend excellent content marketing initiatives in Japan. This marks its 5th year. It targets all efforts involving original company content, including not only article sites but also videos, audio, and print media, with award-winning media selected through a rigorous review by experts.
Grand Prix Official Website URL: https://lp.contentmarketinglab.jp/cma/grandprix2025

【About the Award-Winning Site 'Earth Pharmaceutical's Lice Consultation Room'】

'Earth Pharmaceutical's Lice Consultation Room' is a site that provides information on head lice infestations, which are currently occurring mainly among children. In addition to detailed explanations of lice types, ecology, how to find head lice, and effective extermination methods, it widely delivers useful information for those troubled by lice, such as preventive measures that can be taken at home and educational facilities, and frequently asked questions.
Earth Pharmaceutical's Lice Consultation Room URL: https://www.earth.jp/shirami/

【Evaluation Points from Judges】

During the judging process, we received the following evaluation comments:
The information design, which caters to users' urgent needs to "solve it now," from lice ecology to prevention and specific extermination methods, is extremely excellent. By anticipating usage scenarios such as homes and educational settings and presenting information step-by-step according to psychological stages, a customer journey that naturally guides users from "anxiety relief" to "concrete problem-solving actions" has been completed. It is a model structure for content marketing, serving as an information safety net that addresses consumers' pressing concerns, not merely a product introduction.

【About Earth Pharmaceutical's Lice Exterminators】

Earth Pharmaceutical offers a lineup of lice exterminators that can be chosen according to their intended use.

Product Name: Earth Lice Removal Lotion
Category: Quasi-drug for pest control
Trade Name: Earth Shirami Tori Lotion
Content: 150mL
Active Ingredient: Dimethicone (dimethylpolysiloxane)
Effects/Indications: Extermination of head lice
Features: Does not use pyrethroid insecticides, effective against resistant lice and eggs, preventing reoccurrence. A hair oil-like lotion that is easy to spread on dry hair. Comes with a hairband and a special comb.

Product Name: Earth Lice Removal Shampoo α 100mL
Category: Class 2 pharmaceutical
Trade Name: Earth Shirami Tori Shampoo α
Content: 100mL
Active Ingredient: Phenothrin
Effects/Indications: Extermination of lice
Features: Exhibits excellent lice extermination effects in 5 minutes after shampooing. Rich, soft lather and a gentle floral scent. Comes with a special comb.

Product Name: Earth Lice & Mite Extermination Spray
Category: Quasi-drug for pest control
Trade Name: Earth Mite Ps (f)
Content: 250mL
Active Ingredient: Phenothrin
Effects/Indications: Suppression of proliferation and extermination of indoor dust mites, extermination of house mites, fleas, and lice

Features: Simply spray on bedding, carpets, etc., to easily exterminate lice and mites that have fallen from the head. Effects last for approximately 7 days. *May vary depending on the usage environment.