"Hamocho" Receives the Highest Award, the Minister of Agriculture, Forestry and Fisheries Award

Yamasa Kamaboko Co., Ltd.

Yamasa Kamaboko Co., Ltd. (Himeji City, Hyogo Prefecture; Representative Director and President: Kazuyoshi Nata) announced that its "Hamocho" received the highest award, the Minister of Agriculture, Forestry and Fisheries Award, at the 77th National Kamaboko Exhibition.

The "National Kamaboko Exhibition" is a judging event held annually since 1947 (Showa 22) by the Japan Kamaboko Association, with the support of the Ministry of Agriculture, Forestry and Fisheries.
This time, among approximately 750 entries from all over the country, seven items were selected for the highest award, the Minister of Agriculture, Forestry and Fisheries Award, and our "Hamocho" received the Minister of Agriculture, Forestry and Fisheries Award in the "Steamed and Grilled Kamaboko" (Part 2) category.

■ Award-winning product "Hamocho"
"Hamocho" is our finest steamed and grilled kamaboko, meticulously handcrafted by skilled artisans. The exquisite balance of salt and seasonings brings out the original flavor of the ingredients, and with every bite, the rich umami of the fish spreads, making it a powerful dish. It is highly popular as a gift for New Year's, mid-year, and year-end, and is a perfect item for important occasions and celebrations.
"Hamocho" is available in two sizes, "Large Board" and "Small Board," and the small board comes in two types: "Grilled" and "Red."

Large Board Small Board (Red) Small Board (Grilled)

● "Hand-applied" technique by skilled artisans
The greatest feature of "Hamocho Large Board" is the "hand-applied" process, where artisans meticulously apply the surimi to the board one by one by hand. The delicate force that cannot be replicated by machines creates a unique texture that is both supple and elastic. The artisan's skill, passed down for 110 years since its founding in 1916, is condensed into this one piece.

● Exquisite taste creation that brings out the original flavor of the ingredients
"Hamocho" pursues the ultimate balance of salt and seasonings to maximize the original flavor of the ingredients. Without relying on excessive seasoning, it features a powerful yet elegant taste where the umami of the fish spreads firmly with every bite. You can enjoy the original deliciousness of kamaboko by eating it as is.

Store Information
Hamocho Official Online Shop
URL: https://www.hamocho.jp/
Official Online Shop

Kamaboko Kobo Yumesenkan
Address: 327-16 Okimoto, Yumemae-cho, Himeji City, Hyogo Prefecture (within Yamasa Kamaboko Co., Ltd. Headquarters)
Business Hours: 9:00 - 17:00 (until 14:00 on the 31st)

Otemae Store
Address: 60 Nikaicho, Himeji City, Hyogo Prefecture (5 minutes walk north from Himeji Station)
Business Hours: 9:30 - 19:00 (until 14:00 on the 31st)

SANYO Store
Address: 1 Minamimachi, Himeji City, Hyogo Prefecture (Sanyo Department Store B1F Food Section)
Business Hours: According to Sanyo Department Store's business hours

Piole Omiyagekan Store
Address: 188-1 Ekimae-cho, Himeji City, Hyogo Prefecture (within Piole Omiyagekan, Himeji Station South Exit)
Business Hours: According to Piole Omiyagekan's business hours

About Yamasa Kamaboko Co., Ltd.
A long-established kamaboko manufacturer founded in 1916 in Himeji City, Shirahama-cho, facing Harima-nada. Later, seeking a vast land and beautiful water that would allow for a hygienic and efficient straight line, it built a factory in the rich natural environment of Yumemae. Cherishing the principles of "Justice, Creation, Gratitude," it continues to take on new challenges while preserving traditional techniques and tastes. It also focuses on enriching community facilities, actively conducting factory tours and events.
Yamasa Kamaboko Homepage: https://www.e-yamasa.com/