Finds Launches "AIO Navi" Service to Address AI Optimization ~Effective System Operation for Higher Search Rankings and Satisfactory Problem Solving in the AI Era~

Finds Co., Ltd. (Location: Minato-ku, Tokyo; Representative Director and President: Yukimasa Miwa) launched "AIO Navi" in March 2026, a customer attraction support service that responds to "AIO (AI Optimization)," a new customer attraction method for the AI era. Up until now, Finds has been a marketing DX company, developing comprehensive solutions centered on video. Under its newly established purpose, "Bringing the tailwind of technology to the future of businesses and local communities," the company supports its clients' businesses by addressing the diversifying needs of society and the challenges faced by individual companies. With Google's full-scale deployment of "AI Overviews (AI-generated search summaries)" in September 2025, whether content is "recommended" by AI is becoming a new metric for customer attraction, replacing traditional SEO and MEO. In response to these environmental changes, Finds launched "AIO Navi" as a service to provide optimized customer attraction support in the AI era.

■ The Need to Respond to the Rapid Development and Penetration of AI

In recent years, search behavior has reached a major turning point. Especially since 2025, Google Search has introduced "AI Overviews," an AI-powered summary display. Users are increasingly selecting businesses and stores based on "recommended information" presented by AI, rather than traditional search results. Since this AI display appears higher than Google Business Profile (GBP) and conventional search results, "being recommended by AI" will become a crucial competitive factor, in addition to "appearing high in search results." Furthermore, with the increase in inbound foreign visitors, many inbound users are increasingly tending to choose businesses and stores via Google Maps and AI search, highlighting the growing importance of multilingual support and information maintenance. Against this backdrop, "AIO measures," which involve information design optimized for AI, have become indispensable for attracting customers, in addition to conventional SEO and MEO measures.

■ Features of AI Overviews

AI Overviews have the characteristic of appearing in a dedicated section above traditional SEO and MEO in search engines like Google. By optimizing information learning for AI search, it dramatically increases visibility in search results and secures the highest priority contact point in the user's search experience. Additionally, AI translation and multilingualization of social media posts streamline information dissemination to overseas users. This supports inbound tourism and helps create opportunities for foreign visitors to visit stores. ※SEO (Search Engine Optimization): Measures to display specific websites higher in search results on Google and other search engines, thereby increasing access (traffic) from organic search. ※MEO (Map Engine Optimization): Measures to display a company's Google Business Profile higher in search results on Google Maps, thereby increasing store visits and inquiries.

■ "AIO Navi" Provided by Finds

"AIO Navi" is a customer attraction support service designed to adapt to the search environment of the AI era and build a state where content is "more easily recommended" by Google's AI. The main features of "AIO Navi" and the three points to maximize customer attraction are as follows: POINT ①: Approximately 100 media outlets for citation placement proxy Equipped with the latest citation system. Through citations (external site listings) on approximately 100 media outlets, with information design premised on AI recommendation, it enhances the volume and reliability of information referenced by AI, supporting higher rankings in search results and acquisition of AI recommendations. POINT ②: Linked with SNS and review management to reduce operational burden Streamlines business and store operations. Features such as review management, AI response function, SNS post integration (Google Business Profile ⇔ Instagram), and post-generation AI reduce the burden of daily tasks while enabling continuous information dissemination. POINT ③: Equipped with tampering and mischief prevention functions Equipped with information tampering prevention features that protect against the risk of Google Maps information tampering, ensuring the accuracy of information. This provides a secure operating environment.

■ Future Outlook

As optimization of information display in various AI search and chat services (generative AI) is expected to advance, we are shifting to an era where "how AI recognizes" businesses and stores directly impacts brand value and customer attraction results. Through "AIO Navi," Finds aims to establish the standard for customer attraction in the AI era, while expanding supported media and enhancing functions, evolving it into a more advanced customer attraction support service.