Pokémon 30th Anniversary Collaboration Campaign Launches at Highway Service Areas Across Japan
Key facts
- Pokémon 30th Anniversary Collaboration Campaign Launches at Highway Service Areas Across Japan
- NEXCO East, Central, and West Japan are launching a nationwide collaboration campaign with Pokémon to celebrate its 30th anniversary. From July 2026, 234 service and parking areas will feature stamp rallies, photo panels, exclusive merchandise, and special digital rewards via Pokémon HOME.
- Source: PR Times
- Date: June 16, 2026
Direct answer
NEXCO East, Central, and West Japan are launching a nationwide collaboration campaign with Pokémon to celebrate its 30th anniversary. From July 2026, 234 service and parking areas will feature stamp rallies, photo panels, exclusive merchandise, and special digital rewards via Pokémon HOME.
- Citation
- Pokémon 30th Anniversary Collaboration Campaign Launches at Highway Service Areas Across Japan (June 16, 2026), PR Times
- Source
- PR Times
- Date
- June 16, 2026
NEXCO East, Central, and West Japan are launching a nationwide collaboration campaign with Pokémon to celebrate its 30th anniversary. From July 2026, 234 service and parking areas will feature stamp rallies, photo panels, exclusive merchandise, and special digital rewards via Pokémon HOME.
📋 Article Processing Timeline
- 📰 Published: June 16, 2026 at 23:00
- 🔍 Collected: June 16, 2026 at 14:21
- 🤖 AI Analyzed: June 16, 2026 at 15:53 (1h 31m after Collected)
NEXCO East Japan, NEXCO Central Japan, and NEXCO West Japan are launching a collaboration campaign with 'Pokémon,' which celebrates its 30th anniversary this year.
The campaign will run from July 1 (Wed) across 234 designated Service Areas (SA) and Parking Areas (PA) nationwide, covering the East, Central, and West Japan regions. It includes an original stamp rally, installation of exclusive photo panels, and sales of limited-edition merchandise. A highlight is the stamp rally, where collectible Pokémon—comprising companion Pokémon and legendary/mythical Pokémon—are uniquely assigned to each SA and PA.
This summer, families and friends are invited to travel across Japan’s highways and enjoy meeting Pokémon at various SAs and PAs.
To make the 30th anniversary year even more special, Pokémon is rolling out multiple themed initiatives, and this campaign aligns with the upcoming theme: 'Let’s Go Out.'
■ Campaign Overview
【Campaign Name】Let’s Travel and Meet Pokémon! The Pokémon Service Area Journey
【Duration】July 1, 2026 (Wed) – September 30, 2026 (Wed)
【Locations】Designated SAs and PAs across Japan (East, Central, and West Japan regions; details in attached materials)
【Official Website URL】https://nexco-all-stamprally.jp/pokemon/
※ The official website will launch on June 26, 2026 (Fri).
① Original Stamp Rally (234 locations)
Collect Pokémon stamps placed at participating SAs and PAs and enter for a chance to win exclusive prizes featuring NEXCO’s original 30th-anniversary Pokémon designs. Collect 6 stamps (1 starter partner Pokémon + 5 companion Pokémon) to enter for Prize A or B. Collect an additional 3 legendary/mythical Pokémon stamps (9 total) to enter for the SP Prize.
Each SA and PA features different companion and legendary/mythical Pokémon.
Prize A: NEXCO Original Pokémon 30th Anniversary Sticker Album – 1,000 winners
Prize B: NEXCO Original Pokémon 30th Anniversary Gold Medal – 1,000 winners
SP Prize: NEXCO Original Pokémon 30th Anniversary Travel Adventure Set – 250 winners
※ Images are for illustrative purposes and may differ from actual items.
※ Entry period: July 1, 2026 (Wed) – October 9, 2026 (Fri). Winners will be selected by lottery.
※ Winners will be notified via prize delivery.
※ For full rules and entry instructions, visit the official website.
② Original Photo Panels (54 locations)
Exclusive photo panels with region-specific designs (East, Central, West Japan) will be installed at selected SAs and PAs.
Enjoy taking photos with the panels during your visit.
※ Images are for illustrative purposes.
※ Panel locations available on the official website.
In addition to the photo panels, special decorations will be featured throughout the areas—don’t miss them!
③ Limited-Edition Merchandise Sales (Acrylic Stands at 142 locations, Keychains at 170 locations)
Commemorative Pokémon 30th Anniversary collaboration merchandise will be sold at designated SAs and PAs. Items include acrylic stands and keychains featuring original designs by Pokémon and NEXCO. Additional exclusive goods will also be available at selected SAs and PAs in the Central and West Japan regions. For details, please check each company’s official website.
【Central Japan URL】https://sapa.c-nexco.co.jp/topics?id=5212
【West Japan URL】https://www.w-holdings.co.jp/events/013668.html
Merchandise will be available only during the campaign period—don’t miss your chance to purchase!
▲ Acrylic Stand (¥1,850 including tax) ▲ Acrylic Keychain (¥1,650 including tax)
※ Images are for illustrative purposes.
※ Sales locations listed on the official website.
④ Commemorative Medals in 'Pokémon HOME' (9 locations)
At designated SAs and PAs, users can receive commemorative medals via the smartphone version of 'Pokémon HOME.' Medal designs vary by region (East, Central, West Japan), and each features the name of the SA or PA where it was collected. Collect digital mementos of your journey using your smartphone.
※ Images are for illustrative purposes.
※ For details on collection locations and methods, visit the official website.
■ Stamp Rally Inquiry Contact
'Pokémon Service Area Journey Stamp Rally' Office
Inside Kadokawa ASCII Research Laboratories Inc.
TEL: 03-5840-7844
Email: highway-stamprally@lab-kadokawa.com
(Reception Period: June 16, 2026 (Tue) – October 31, 2026 (Sat), 10:00–17:00)
■ About Pokémon’s 30th Anniversary
Pokémon marks its 30th anniversary since the release of 'Pokémon Red and Green' on February 27, 1996.
To celebrate this special year, Pokémon is launching various initiatives based on selected themes. The next theme is 'Let’s Go Out.' Enjoy the Pokémon 30th Anniversary!
Official Website: https://www.pokemon.co.jp/30th/
■ About 'Pokémon HOME'
'Pokémon HOME' is a cloud-based Pokémon storage service available on Nintendo Switch and smartphones. It allows users to deposit Pokémon caught in the 'Pokémon' series or 'Pokémon GO,' transfer them to other games, and trade with users worldwide.
Official Website: https://www.pokemon.co.jp/ex/pokemonhome/ja/
©Pokémon. ©Nintendo/Creatures Inc./GAME FREAK inc.
Pokémon, Pocket Monsters, and Pokémon are trademarks of Nintendo, Creatures Inc., and GAME FREAK inc.
The campaign will run from July 1 (Wed) across 234 designated Service Areas (SA) and Parking Areas (PA) nationwide, covering the East, Central, and West Japan regions. It includes an original stamp rally, installation of exclusive photo panels, and sales of limited-edition merchandise. A highlight is the stamp rally, where collectible Pokémon—comprising companion Pokémon and legendary/mythical Pokémon—are uniquely assigned to each SA and PA.
This summer, families and friends are invited to travel across Japan’s highways and enjoy meeting Pokémon at various SAs and PAs.
To make the 30th anniversary year even more special, Pokémon is rolling out multiple themed initiatives, and this campaign aligns with the upcoming theme: 'Let’s Go Out.'
■ Campaign Overview
【Campaign Name】Let’s Travel and Meet Pokémon! The Pokémon Service Area Journey
【Duration】July 1, 2026 (Wed) – September 30, 2026 (Wed)
【Locations】Designated SAs and PAs across Japan (East, Central, and West Japan regions; details in attached materials)
【Official Website URL】https://nexco-all-stamprally.jp/pokemon/
※ The official website will launch on June 26, 2026 (Fri).
① Original Stamp Rally (234 locations)
Collect Pokémon stamps placed at participating SAs and PAs and enter for a chance to win exclusive prizes featuring NEXCO’s original 30th-anniversary Pokémon designs. Collect 6 stamps (1 starter partner Pokémon + 5 companion Pokémon) to enter for Prize A or B. Collect an additional 3 legendary/mythical Pokémon stamps (9 total) to enter for the SP Prize.
Each SA and PA features different companion and legendary/mythical Pokémon.
Prize A: NEXCO Original Pokémon 30th Anniversary Sticker Album – 1,000 winners
Prize B: NEXCO Original Pokémon 30th Anniversary Gold Medal – 1,000 winners
SP Prize: NEXCO Original Pokémon 30th Anniversary Travel Adventure Set – 250 winners
※ Images are for illustrative purposes and may differ from actual items.
※ Entry period: July 1, 2026 (Wed) – October 9, 2026 (Fri). Winners will be selected by lottery.
※ Winners will be notified via prize delivery.
※ For full rules and entry instructions, visit the official website.
② Original Photo Panels (54 locations)
Exclusive photo panels with region-specific designs (East, Central, West Japan) will be installed at selected SAs and PAs.
Enjoy taking photos with the panels during your visit.
※ Images are for illustrative purposes.
※ Panel locations available on the official website.
In addition to the photo panels, special decorations will be featured throughout the areas—don’t miss them!
③ Limited-Edition Merchandise Sales (Acrylic Stands at 142 locations, Keychains at 170 locations)
Commemorative Pokémon 30th Anniversary collaboration merchandise will be sold at designated SAs and PAs. Items include acrylic stands and keychains featuring original designs by Pokémon and NEXCO. Additional exclusive goods will also be available at selected SAs and PAs in the Central and West Japan regions. For details, please check each company’s official website.
【Central Japan URL】https://sapa.c-nexco.co.jp/topics?id=5212
【West Japan URL】https://www.w-holdings.co.jp/events/013668.html
Merchandise will be available only during the campaign period—don’t miss your chance to purchase!
▲ Acrylic Stand (¥1,850 including tax) ▲ Acrylic Keychain (¥1,650 including tax)
※ Images are for illustrative purposes.
※ Sales locations listed on the official website.
④ Commemorative Medals in 'Pokémon HOME' (9 locations)
At designated SAs and PAs, users can receive commemorative medals via the smartphone version of 'Pokémon HOME.' Medal designs vary by region (East, Central, West Japan), and each features the name of the SA or PA where it was collected. Collect digital mementos of your journey using your smartphone.
※ Images are for illustrative purposes.
※ For details on collection locations and methods, visit the official website.
■ Stamp Rally Inquiry Contact
'Pokémon Service Area Journey Stamp Rally' Office
Inside Kadokawa ASCII Research Laboratories Inc.
TEL: 03-5840-7844
Email: highway-stamprally@lab-kadokawa.com
(Reception Period: June 16, 2026 (Tue) – October 31, 2026 (Sat), 10:00–17:00)
■ About Pokémon’s 30th Anniversary
Pokémon marks its 30th anniversary since the release of 'Pokémon Red and Green' on February 27, 1996.
To celebrate this special year, Pokémon is launching various initiatives based on selected themes. The next theme is 'Let’s Go Out.' Enjoy the Pokémon 30th Anniversary!
Official Website: https://www.pokemon.co.jp/30th/
■ About 'Pokémon HOME'
'Pokémon HOME' is a cloud-based Pokémon storage service available on Nintendo Switch and smartphones. It allows users to deposit Pokémon caught in the 'Pokémon' series or 'Pokémon GO,' transfer them to other games, and trade with users worldwide.
Official Website: https://www.pokemon.co.jp/ex/pokemonhome/ja/
©Pokémon. ©Nintendo/Creatures Inc./GAME FREAK inc.
Pokémon, Pocket Monsters, and Pokémon are trademarks of Nintendo, Creatures Inc., and GAME FREAK inc.
FAQ
When is the Pokémon 30th Anniversary Campaign taking place?
From July 1 to September 30, 2026. Entry period extends until October 9.
What types of Pokémon can I collect in the stamp rally?
1 starter, 5 companion, and 3 legendary/mythical Pokémon. Each SA/PA has unique Pokémon.
Where can I buy the limited-edition merchandise?
At 142 locations for acrylic stands and 170 for keychains across Japan.
How do I get the commemorative medal in Pokémon HOME?
Download it via the smartphone app at 9 designated SA/PA locations.
What prizes can I win in the campaign?
Sticker album (A), gold medal (B), or travel set (SP) via lottery.