'2nd NEXCO East Highway Meshi Koshien' Results Announced!
NEXCO East announced the results of the '2nd Highway Meshi Koshien.' Tomobe SA (Inbound) won first place with its Ibaraki local dish, achieving a second consecutive victory. A 'Highway Meshi Thanksgiving' campaign with a lottery will be held from April 24 to August 31.
📋 Article Processing Timeline
- 📰 Published: April 14, 2026 at 23:00
- 🔍 Collected: April 14, 2026 at 14:31
- 🤖 AI Analyzed: April 19, 2026 at 16:36 (122h 5m after Collected)
NEXCO East (Chiyoda-ku, Tokyo) and NEXCO East Area Tract Inc. (Minato-ku, Tokyo) have determined the 'No. 1 Highway Meshi' at the finals of the '2nd NEXCO East Highway Meshi Koshien,' held since January. The winner is the Joban Expressway Tomobe SA (Inbound) with 'Dream Ibaraki Trip ~The charm is mikitty's autograph~ THANK YOU SO MUCH cholo.'
This project targeted 14 finalist menus of the '2nd Generation Highway Meshi' boasting regional characteristics sold at Service Areas and Parking Areas (hereafter, 'SA/PA'). A total of 22,673 votes were cast by general customers. As a result, Tomobe SA (Inbound) acquired 2,259 votes, achieving two consecutive victories following the previous tournament.
Winner: Ibaraki Prefecture Representative - Joban Expressway Tomobe SA (Inbound) Tobu Food Service Co., Ltd.
'Dream Ibaraki Trip ~The charm is mikitty's autograph~ THANK YOU SO MUCH cholo' (1,500 yen)
Voices from customers who enjoyed the meal:
- It was colorful, looked luxurious from its appearance, and was enjoyable!
- I was able to change the flavor with egg, Japanese yam, and clear soup, and it was delicious until the end!
- I enjoyed eating Ibaraki ingredients little by little, and it was delicious.
In addition, from Friday, April 24 to the end of August of the same year, we will hold a 'Highway Meshi Thanksgiving' with gratitude for the patronage of many customers through the preliminaries and finals.
Our company positions SA/PAs as 'regional showcases' that transmit the appeal of delicious ingredients and local gourmet foods of each prefecture and region, and many customers participated in this project as well. Moving forward, we will continue to promote the creation of SA/PAs that are closely rooted in the community and satisfy even more customers.
〇 '2nd NEXCO East Highway Meshi Koshien' Results Overview
Wednesday, October 1, 2025 - Sunday, November 30, 2025
Thursday, January 15, 2026 - Sunday, March 15, 2026
The 'No. 1 Highway Meshi' was decided from among the 14 regional representative menus that won the prefectural preliminaries. (Please see the attachment for details on the winning menus and all finalist menus)
<2nd Generation Highway Meshi Sales Period>
Until Monday, August 31, 2026
https://www.driveplaza.com/special/highway-meshi/koushien-result/
Runner-up: Fukushima Prefecture Representative - Joban Expressway Yotsukura PA (Both lines) Able Co., Ltd.
'Seafood Mix Fry Set Meal' (1,480 yen)
Voices from customers who enjoyed the meal:
Full of volume, the crisp batter and fluffy inside were very delicious. All 5 types, including fried shrimp, fried horse mackerel, and fried scallops, were very delicious.
3rd Place: Saitama Prefecture Representative - Tohoku Expressway Hasuda SA (Outbound) Japan Food Management Co., Ltd.
'Calebonara Mixed Udon' (1,000 yen)
Voices from customers who enjoyed the meal:
I ordered it because I wanted to eat both noodles and rice! Personally, the carbonara sauce was very delicious. Next time, I want to add curry little by little to arrange it further!
*Please refer to Attachment 1 for details on the 1st to 3rd place menus and special award-winning menus.
*Please refer to Attachment 2 for details on all menus that advanced to the finals.
■ NEXCO East Highway Meshi Ambassador Hashi (Akira Hashimoto)
He holds qualifications as a Meat Expert and Rice Sommelier, and has visited 15,000 restaurants nationwide at his own expense. His gourmet-focused SNS (@fallindebu) has over 600,000 followers.
Driven by the desire to energize Japan through food, he serves as a regional power creation advisor for the Ministry of Internal Affairs and Communications, and also supports local Highway Meshi for NEXCO East!
〇 'Highway Meshi Thanksgiving' Overview
≪Lottery Ticket Image≫
1. Event Period
Friday, April 24, 2026 - Monday, August 31, 2026
2. How to Participate
Lottery tickets will be distributed to customers who order the '2nd Generation Highway Meshi.' Please proceed to the application page from the 2D code on the lottery ticket. 8,000 winners will be selected by lottery to receive 2,000 yen...