From "Running Ads" to "Designing Revenue": Eneco, an 'Ohi-sama Tech' Company, Begins Core Member Recruitment to Build a "Marketing Structure" Maximizing Conversion Rates Directly Under Management
Eneco Co., Ltd., which offers one-stop services across energy, construction, and real estate, has started full-scale recruitment for "Marketing (Core Member)" positions. This move accompanies the rapid expansion of its smart home business (solar power, storage batteries, etc.), aiming to design and implement business growth strategies from a marketing perspective directly under the CEO.
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- 📰 Published: May 1, 2026 at 23:01
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Eneco Co., Ltd. (Headquarters: Shibuya-ku, Tokyo; Representative Director: Yuma Sawada; hereinafter "our company"), which develops one-stop services spanning energy, construction, and real estate, has commenced full-scale recruitment for "Marketing positions (core members)" to design and implement business growth strategies from a marketing perspective. This initiative accompanies the rapid expansion of our smart home business (solar power generation, storage batteries, etc.).
■ Eneco's Definition of Marketing: "The Revenue Structure Itself," Not Just Customer Acquisition
Many companies view "running advertisements" as marketing. However, Eneco is different.
For us, marketing is about designing the revenue-generating structure itself. To whom, what, and at what timing should we deliver? Which channels should be used for contact, how should decision-making be encouraged, and how can we lead to conversion? This single design determines everything: business growth speed, profitability, and reproducibility. Our job is not just customer acquisition, but to create "a mechanism that sells."
■ An Environment Directly Under the Representative to "Implement Know-how and Operate It Oneself"
This position will involve joining as a core member directly under the representative. You will absorb the practical marketing know-how and networks cultivated by the representative in the IT and real estate industries in the shortest possible time and apply it to practical work.
What is important is not just acquiring knowledge. It is about being able to utilize it and operate the mechanism yourself. Furthermore, this position is not like a typical marketing role that only handles "ad operations" or "analysis." It is a position akin to an "entrepreneur," deeply involved in sales and business development, taking responsibility for revenue, and participating in decision-making.
■ Pursuing a "Reproducible Winning Pattern"
At Eneco, marketing does not depend on individual talent or personal expertise. We aim to build a "reproducible model" that yields results regardless of who executes it, through technology and structural design. Specifically, we are promoting the following initiatives:
・AIO (AI Optimization): Optimization of creatives and distribution using AI
・GMO (Growth / Marketing Ops): Systematization of marketing processes
・LTV-based design: Channel strategy based on long-term revenue, not dependent on CPA
・End-to-end optimization of customer journey: Data-driven improvement from LP to inside sales to conversion
By integrating these, we will build a structure where revenue is continuously generated.
■ Premise: Breaking the "Oldness" of the Industry
The energy industry is still an area with many analog sales methods and inefficient operations. Price opacity, individualized sales, and fragmented processes. These structures often degrade the quality of the customer experience.
Eneco is genuinely committed to changing this structure through the power of IT and marketing. Our theme is not just operational efficiency, but updating the "norm" of the industry itself.
■ Future Outlook: Success of In-house Media and FC Expansion to Change Industry Structure
Currently, our company is leveraging the knowledge in data design and customer journey building cultivated in the real estate tech domain to launch its own media (https://e-neco.com/).
Instead of merely transmitting content, we internally design the "selling structure" consistently from user understanding to decision-making. As a result, after its launch, it has received a response exceeding expectations, and has dramatically improved inquiry quality, negotiation efficiency, and conversion rates. This initiative is distinct from traditional ad-dependent acquisition models and we believe it can become a new standard in the residential energy sector.
Going forward, we plan to extend this in-house media-centric, stock-type acquisition model beyond our own company to the following business developments:
・Provision to Franchise (FC) Partners (Redesigning the sales structure of the entire industry)
・Provision of BPO services to other companies
・Expansion into peripheral businesses such as real estate
■ New Mission: "Continuously Conveying 'Wa' (Harmony/Connection) to the Future with the Power of the Sun"
Our company aims to freely reinvent "living" with "Energy × Inspiration × Harmony" and update the lives of 1 million households. Our mission is not just to sell equipment, but to combine the power of solar energy and technology with flexible ideas and the spirit of "Wa" (connection) to transform the "norm" of homes and living into something freer and more sustainable.
▶︎Inquiries for application/free simulation here
■ Official Website: https://e-neco.com/
■ Official LINE: https://line.me/R/ti/p/@816jgjqf
■ Eneco's Definition of Marketing: "The Revenue Structure Itself," Not Just Customer Acquisition
Many companies view "running advertisements" as marketing. However, Eneco is different.
For us, marketing is about designing the revenue-generating structure itself. To whom, what, and at what timing should we deliver? Which channels should be used for contact, how should decision-making be encouraged, and how can we lead to conversion? This single design determines everything: business growth speed, profitability, and reproducibility. Our job is not just customer acquisition, but to create "a mechanism that sells."
■ An Environment Directly Under the Representative to "Implement Know-how and Operate It Oneself"
This position will involve joining as a core member directly under the representative. You will absorb the practical marketing know-how and networks cultivated by the representative in the IT and real estate industries in the shortest possible time and apply it to practical work.
What is important is not just acquiring knowledge. It is about being able to utilize it and operate the mechanism yourself. Furthermore, this position is not like a typical marketing role that only handles "ad operations" or "analysis." It is a position akin to an "entrepreneur," deeply involved in sales and business development, taking responsibility for revenue, and participating in decision-making.
■ Pursuing a "Reproducible Winning Pattern"
At Eneco, marketing does not depend on individual talent or personal expertise. We aim to build a "reproducible model" that yields results regardless of who executes it, through technology and structural design. Specifically, we are promoting the following initiatives:
・AIO (AI Optimization): Optimization of creatives and distribution using AI
・GMO (Growth / Marketing Ops): Systematization of marketing processes
・LTV-based design: Channel strategy based on long-term revenue, not dependent on CPA
・End-to-end optimization of customer journey: Data-driven improvement from LP to inside sales to conversion
By integrating these, we will build a structure where revenue is continuously generated.
■ Premise: Breaking the "Oldness" of the Industry
The energy industry is still an area with many analog sales methods and inefficient operations. Price opacity, individualized sales, and fragmented processes. These structures often degrade the quality of the customer experience.
Eneco is genuinely committed to changing this structure through the power of IT and marketing. Our theme is not just operational efficiency, but updating the "norm" of the industry itself.
■ Future Outlook: Success of In-house Media and FC Expansion to Change Industry Structure
Currently, our company is leveraging the knowledge in data design and customer journey building cultivated in the real estate tech domain to launch its own media (https://e-neco.com/).
Instead of merely transmitting content, we internally design the "selling structure" consistently from user understanding to decision-making. As a result, after its launch, it has received a response exceeding expectations, and has dramatically improved inquiry quality, negotiation efficiency, and conversion rates. This initiative is distinct from traditional ad-dependent acquisition models and we believe it can become a new standard in the residential energy sector.
Going forward, we plan to extend this in-house media-centric, stock-type acquisition model beyond our own company to the following business developments:
・Provision to Franchise (FC) Partners (Redesigning the sales structure of the entire industry)
・Provision of BPO services to other companies
・Expansion into peripheral businesses such as real estate
■ New Mission: "Continuously Conveying 'Wa' (Harmony/Connection) to the Future with the Power of the Sun"
Our company aims to freely reinvent "living" with "Energy × Inspiration × Harmony" and update the lives of 1 million households. Our mission is not just to sell equipment, but to combine the power of solar energy and technology with flexible ideas and the spirit of "Wa" (connection) to transform the "norm" of homes and living into something freer and more sustainable.
▶︎Inquiries for application/free simulation here
■ Official Website: https://e-neco.com/
■ Official LINE: https://line.me/R/ti/p/@816jgjqf