Emish Develops and Shoots New Summer Recipes for Dietitian-Supervised 'Yaoya no Totteoki VEGY' Meal Kit

Emish Co., Ltd. (Meguro-ku, Tokyo / President: Maki Shibata) announces that it has handled recipe development, still photography, and video production for new meal kit products under the original brand 'Yaoya no Totteoki VEGY' operated by Sun Fresh Group Holdings Co., Ltd. (Kashiwa City, Chiba / President: Ako Ochiai). Sales of all five new items will begin in June 2026.

Emish Develops and Shoots New Summer Recipes for Dietitian-Supervised 'Yaoya no Totteoki VEGY' Meal Kit

Background and Overview

Sun Fresh Group (Sun Fresh Group Holdings Co., Ltd.) leverages its position in fruit and vegetable departments at department stores to offer the 'Yaoya no Totteoki VEGY' meal kit series, emphasizing freshness and quality. Utilizing extensive expertise in fresh produce, the brand is widely supported for enabling easy preparation of vegetable-rich dishes.

The meal kit has been available since 2018, and since its launch, our company has been involved in brand establishment, including concept design and logo creation, as well as ongoing menu development. Menus are refreshed seasonally, and these new recipes represent the latest lineup for summer 2026.

For this summer's new products featuring seasonal ingredients, our team of dietitians and nutritionists developed recipes focusing on nutritional balance, vibrant appearance, and ease of preparation. We also provided comprehensive support for video and still photography intended for in-store displays and social media, aiming to promote healthier dining to consumers.

Sales Launch Period

June 2026 onwards

New Product Lineup (5 Variants)

Designed using summer seasonal vegetables, each dish is crafted to stimulate appetite during hot weather and offer satisfying portion sizes.

### 1. 'Ginger-Scented Stir-Fried Colorful Vegetables with Pork'

Features 200g of colorful vegetables such as zucchini, eggplant, bell peppers, and onions. A sweet and spicy ginger sauce makes it highly rice-compatible.

### 2. 'Melt-in-the-Mouth Eggplant with Spicy-Sweet Chicken and Grated Daikon'

Creamy-textured eggplant perfectly coated with a sweet-spicy grated daikon dressing. An irresistibly delicious dish.

### 3. 'Chicken Salad Soba with Rich Sesame Dressing'

Packed with vegetables like green curly lettuce, cucumber, and tomatoes. Served with premium fresh soba noodles for a hearty, satisfying meal salad. Enjoy with a rich sesame dressing.

### 4. 'Eggplant and Steamed Chicken Chorimyon (Korean-Style Spicy Cold Noodles)'

Chewy, addictive texture. Mildly spicy sauce pairs perfectly with eggplant, cucumber, corn, and other vegetables. Served with tender steamed chicken.

### 5. 'Komatsuna and Water Dumplings in Hot and Sour Soup'

Tangy and spicy flavors that stimulate the appetite. A satisfying dish featuring komatsuna, bamboo shoots, eringi mushrooms, chewy water dumplings, and cellophane noodles.

▼ Watch the official introduction video here:

https://youtu.be/l9D6LiSf-o8

Emish Co., Ltd. Support Details

Our company supported this new product development and production from the following perspectives:

- Recipe Development: Dietitians designed menus emphasizing vegetable nutrition, color, and satisfying taste - Still Photography: Created appetizing product visuals for in-store and promotional use - Video Production & Editing: Produced product introduction videos for in-store monitors and social media - Styling: Comprehensive food styling including ingredients, tableware, and background

### [About Product Development Consulting]

Beyond one-off recipe development and photography, we offer full consulting support from the launch of new brands. Leveraging our expertise as food specialists, we support concept creation to creative production, maximizing product appeal.

About 'Yaoya no Totteoki' VEGY Meal Kit

- Brand Name: Yaoya no Totteoki VEGY - Operator: Sun Fresh Group Holdings Co., Ltd. - Sales Outlets: Takashimaya, Daimaru Matsuzakaya Department Stores, Sogo & Seibu, Isetan (Shizuoka), Entetsu Department Store, Kintetsu Department Store, Hankyu Hankyu Department Stores, and other designated stores (primarily in Kanto, Shizuoka, and Kansai regions)

Company Overview: Sun Fresh Group Holdings Co., Ltd.

- Company Name: Sun Fresh Group Holdings Co., Ltd. - Representative: President Ako Ochiai - Address: 15-2 Suehiro-cho, Kashiwa City, Chiba 277-0842 - Founded: November 1997 - Business: Fruit and vegetable retail (approximately 40 stores nationwide, mainly in department store basements), management of a group engaged in retail, wholesale, and export - URL: https://sunfresh-group.com/

Company Overview: Emish Co., Ltd.

- Company Name: Emish Co., Ltd. - Representative: President Maki Shibata - Address: 3-13-15 Minami, Meguro-ku, Tokyo 152-0013 - Founded: September 12, 2012 - Business: Recipe development, photography, casting of food specialists (dietitians, culinary researchers, food coordinators, etc.), product development consulting, kitchen studio operations, and more - URL: https://www.e-mish.com/

Led by President Maki Shibata, a registered dietitian, the company operates the expert food network 'Nutritionist Lab®' and 'Love Table Labo.', with the mission of 'filling dining tables with smiles.' It provides comprehensive content planning and PR support to food and consumer goods manufacturers.