Emish Co., Ltd. × Encontro Co., Ltd. Announce Business Alliance

Emish Co., Ltd. (Meguro-ku, Tokyo / Representative Director Maki Shibata) has commenced a business alliance with Encontro Co., Ltd. (Niiza City, Saitama Prefecture / Representative Director Keigo Komori) and has started providing a new sampling service for food and consumer goods manufacturers. ■ Background of the Business Alliance In previous sampling efforts, client companies had to individually manage PR agencies, warehouses, and delivery companies, leading to increased communication costs and difficulties in maintaining brand experience consistency. Furthermore, in today's era of diversifying consumer values, simply "distributing products" through sampling makes it challenging to convey the brand's message. Therefore, we have combined the knowledge of "delicious and healthy living" spun by registered dietitians and food experts with the "logistics" that accurately and carefully delivers it. Our aim is not merely to streamline operations, but to provide an experience that creates "surprise and smiles" tailored to each individual's lifestyle the moment they open the box at their doorstep. This aspiration led to the current alliance. ■ What this Alliance Achieves Through this business alliance, the following capabilities will be realized: ◎ One-stop acceptance of client requests and implementation of sampling to optimal targets. ◎ Automatic sorting of bundled items according to customer attributes using Encontro's WMS. ◎ High-quality assurance through food-compatible lot management and expiration date checks. ◎ Support for environmentally friendly (tape-free) original cardboard boxes. ■ Service Offerings (Total 3 Plans) 【Plan 1】Story Sampling PLAN: Close to Consumers This plan segments client-owned customer lists by attribute and automatically bundles "PR flyers with recipes" optimized for the target. By optimizing recipes and messages according to the recipient, manufacturers' "desired messages" are more deeply and accurately conveyed to users. Single individuals in their 20s → "Visually appealing single-serving meals" that are easy to make. Families with children in their 30s-40s → "Economical 4-serving meals" that satisfy the whole family. Couples in their 50s-60s → "Healthy 2-serving meals" that are gentle on the body. 【Plan 2】Food Expert Specialized Sampling PLAN This plan allows direct approach to food professionals belonging to our network, such as registered dietitians and food coordinators. Sample products and accompanying materials can be meticulously customized according to attributes such as qualifications held, age group, and residential area. 【Plan 3】Studio Linked! Sensory Connection Experiential & Demonstration Sampling PLAN This is a next-generation plan that integrates logistics and digital content by including a dedicated QR code in the delivery box. It guides users to YouTube content and online courses recorded at our kitchen studio, providing product usage lectures. By linking real events at the studio with online content, it invites users nationwide into an experiential community. ■ Roles of Each Company 【Emish Co., Ltd.】 ◎ Acceptance of client orders and target selection. ◎ Planning, development, and photography of attribute-specific recipes. ◎ Management and casting of the food expert network. ◎ Content creation and event planning utilizing the kitchen studio. 【Encontro Co., Ltd.】 ◎ Receiving, storage, packing, and shipping of products. ◎ Automatic sorting of bundled items by attribute using WMS. ◎ Food-compatible lot management and expiration date checks. ■ Future Development Through this alliance, we have established a one-stop system that covers everything from building the story of "who, what, and with what message to deliver" to the last mile at the doorstep. We aim not only to solve the sampling challenges faced by food and consumer goods manufacturers but also to design "experiences that move hearts" beyond mere delivery, creating a new industry standard for sampling. Furthermore, both companies are enterprises that wish for the success of the child-rearing generation, especially women. We aim to elevate logistics from "just transporting goods" to "an infrastructure that supports women's challenges and smiles at the dinner table," creating new fields and employment opportunities where everyone can shine in their own way. ■ Encontro Co., Ltd. Company Profile Company Name: Encontro Co., Ltd. Representative Director: Keigo Komori Location: 1-3-6 Sugasawa, Niiza City, Saitama Prefecture Established: August 2005 Business Activities: Logistics, Fulfillment, Consulting URL: https://encontro.net/ Established in 2005. Headquartered in Niiza City, Saitama Prefecture, with multiple logistics centers in the Tokyo metropolitan area. A high-growth logistics company that achieved approximately 13 times sales and a 9.5% operating profit margin in four years. High-precision shipping management with WMS, and supporting child-rearing generations.