[Kinokuniya] Limited Pre-orders for Three Types of World's Most Expensive Ice Cream "Cellato" at Aoyama Store

Kinokuniya will be accepting pre-orders for three products from the gelato brand "Cellato," recognized by Guinness World RecordsTM as the "World's Most Expensive Ice Cream," for a limited time at Kinokuniya International (Aoyama Store).

Cellato is a gelato brand born from the concept of "gifts from nature," fusing the beauty of Japan's four seasons with rare ingredients from around the world. Its features include an aroma that rises upon opening and a flavor that evolves with temperature changes, offering an experience to be enjoyed with all five senses. Kinokuniya will be accepting reservations to deliver this special taste in its optimal condition.

A Special Treat That Captured Global Attention

In 2022, Cellato was certified by Guinness World RecordsTM as the "World's Most Expensive Ice Cream" and was featured in numerous media outlets. Its meticulous production using rare ingredients and its unique experiential value have been highly praised.

The three types of gelato handled by Kinokuniya this time are luxuriously made with carefully selected ingredients such as rare white and black truffles, and the high-end champagne "Dom Pérignon." Each is a special creation that carefully brings out the original aroma and depth of its ingredients.

Product Lineup

Seigetsuya

1 unit: 30,000 yen (tax included)

A sophisticated item finished with gold leaf, featuring French premium chocolate blended with black truffle, and a hint of yuzu for added depth.

Shunrai

1 unit: 150,000 yen (tax included)

A gorgeous gelato layered with aromas and textures, including warabi mochi infused with Dom Pérignon, seasonal strawberries, sakura sauce, and ruby chocolate.

Byakuya

1 unit: 880,000 yen (tax included)

Luxuriously uses "phantom white truffle" from Italy, which was once auctioned for 2 million yen per kilogram.

This is a rich and mellow item finished with gold leaf, with two types of cheese and sake lees adding depth.

About Cellato

Cellato pursues fleeting yet beautiful gelato that fuses respect for Japan's four seasons with Western culture.

For its ingredients, it uses the highest quality ingredients carefully selected from around the world, along with unique traditional Japanese ingredients.

It also features an experiential value to be enjoyed with all five senses, such as the aroma upon opening and the evolving flavor with temperature changes.

Sales Overview

Sales Store: Kinokuniya International (Aoyama Store)

Reservation Period: July 1 (Tue) - July 20 (Mon, Holiday)

Pickup Date: Sequential pickup from July 26 (Sat)

Pickup Location: Service Counter

*Please note that pickup dates may be delayed due to product availability. *While we have prepared sufficient quantities, please understand in advance if there are any shortages. *For sales status, please inquire directly with the store.

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