Kinokuniya Expands Popular Foldable Insulated Bag Line with 10 New Traditional Japanese Color Designs
Kinokuniya has announced the addition of 10 new designs to its popular 'Matomaru Insulated Bag' series. The new collection features traditional Japanese colors combined with food-themed motifs and will be available online starting June 9 and in retail stores from June 10.
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Kinokuniya is expanding its 'Matomaru Insulated Bag' series, a product line that has maintained high consumer demand since its initial launch in 2022. The new release introduces 10 original designs that incorporate motifs representing Kinokuniya’s culinary world, including private-label groceries, bread, wine glasses, and cutlery.
The color palette is based on traditional Japanese hues, offering a more diverse selection for consumers. The rollout begins on the official online store at 8:00 PM on June 9 (Tuesday), followed by physical retail availability at Kinokuniya locations (excluding select stores) on June 10 (Wednesday).
Product Features and Functionality:
- Dual-sided design: The front features the Kinokuniya logo, while the back showcases original food-themed illustrations.
- Thermal efficiency: Equipped with a top zipper to maintain internal temperature and prevent items from falling out.
- Storage convenience: Includes an internal mesh pocket suitable for ice packs or small items like point cards.
- Portability: Made of lightweight polyester, the bag can be secured with an attached elastic band, making it compact enough for travel or daily use as a sub-bag.
- Storage capacity: Despite its lightweight build, the bag is designed to carry bulkier grocery items.
The 'Matomaru Insulated Bag Print' collection includes the following colors: Ama-iro, Sakura, Tsutsuji, Nakabeni, Konjo, Aofuji, Sorairo, Wakakusa, Shirahana, and Sumi. Each unit is priced at ¥1,595 (including tax). The dimensions are approximately 35 cm (H) x 29 cm (W) x 14 cm (D).
The color palette is based on traditional Japanese hues, offering a more diverse selection for consumers. The rollout begins on the official online store at 8:00 PM on June 9 (Tuesday), followed by physical retail availability at Kinokuniya locations (excluding select stores) on June 10 (Wednesday).
Product Features and Functionality:
- Dual-sided design: The front features the Kinokuniya logo, while the back showcases original food-themed illustrations.
- Thermal efficiency: Equipped with a top zipper to maintain internal temperature and prevent items from falling out.
- Storage convenience: Includes an internal mesh pocket suitable for ice packs or small items like point cards.
- Portability: Made of lightweight polyester, the bag can be secured with an attached elastic band, making it compact enough for travel or daily use as a sub-bag.
- Storage capacity: Despite its lightweight build, the bag is designed to carry bulkier grocery items.
The 'Matomaru Insulated Bag Print' collection includes the following colors: Ama-iro, Sakura, Tsutsuji, Nakabeni, Konjo, Aofuji, Sorairo, Wakakusa, Shirahana, and Sumi. Each unit is priced at ¥1,595 (including tax). The dimensions are approximately 35 cm (H) x 29 cm (W) x 14 cm (D).
FAQ
When will the new insulated bags be available for purchase?
Sales begin on the official online store at 8:00 PM on June 9, and at Kinokuniya physical stores starting June 10.
What are the dimensions and price of the bag?
The bag measures approximately 35cm in height, 29cm in width, and 14cm in depth. It is priced at ¥1,595 (tax included).
What material is the bag made of?
The bag is made of polyester and includes an internal mesh pocket and an elastic band for compact storage.