New Material "Rush Extract Powder SH" for Brain Function Improvement to Exhibit at Health Food Ingredients & OEM Exhibition 2026

Hagiwara Co., Ltd. (Headquarters: Kurashiki City, Okayama Prefecture; Representative Director and President: Hidetake Hagiwara) will exhibit at the Health Food Ingredients & OEM Exhibition 2026 (Venue: Tokyo International Forum), to be held on April 16 (Thu) and 17 (Fri), 2026.

At this exhibition, we will introduce a new rush-derived material expected to improve brain function, aiming to build new partnerships with companies engaged in the development of health foods and supplements.

■ Background of Exhibition

For many years, our company has explored the potential health benefits of rush and successfully commercialized "Rush Extract Powder SH," a unique health food ingredient. In a super-aging society where interest in "brain health" is rapidly increasing, we are confident that this material can contribute to enhancing the value of new products for companies involved in health food and supplement development.

To directly introduce this groundbreaking new material to industry professionals and create opportunities for business collaboration, we have decided to participate in this exhibition.

■ Exhibition Content

At our booth, we will showcase 'Rush Extract Powder SH,' which supports brain health.

Birth of Rush Extract Powder SH

As a manufacturer dealing with rush materials, Hagiwara Co., Ltd. sought to explore the true power of this plant. Through detailed analysis of each component, we discovered 'Efsole' and 'Dehydroefsole,' previously unknown components unique to rush.

These are components with a very unique structure (a phenanthrene skeleton, like the analgesic morphine). Given their high lipid solubility and low water solubility, our research began with the hypothesis: "Could this component, upon oral ingestion, reach the brain and act on nerves?"