e-fran Co., Ltd. (Headquarters: Yokohama, Kanagawa Prefecture, President: Taishi Shikamura, hereinafter referred to as "the Company") will sequentially hold appraisal event events for "Otaraya," a high-price buyer, at 7 locations nationwide (8 schedules in total) in Tokyo, Saitama, Nara, Aichi, Osaka, and Kyoto prefectures starting July 6, 2026.

[Image: Scene from a past appraisal event]

| Secure Appraisal with No Fees at Your Usual Store |

To allow more people to experience the services of "Otaraya," a high-price buyer, the Company is deploying temporary "Otaraya" appraisal booths at commercial facilities and supermarkets nationwide. Our professional appraisers will carefully examine your precious items in a familiar location where you can stop by while shopping or out and about.

This event is held in an open space where even those who are hesitant to enter a store or who don't have a nearby appraisal shop can visit with peace of mind while shopping.

At "Otaraya," appraisals and consultations for items are completely free of charge, so please feel free to visit us on this occasion.

| Embrace the Full Swing of Summer! "July" to Achieve Leisure Funds & a Tidy Home | Three Items to Sell at Otaraya

Are you thinking, "Where should I go for summer vacation this year?" or "I want to tidy up my house before going out..."? "July," as the summer season truly begins, is the perfect opportunity to review the value of your assets and wisely convert them into funds for summer leisure activities as your travel plans progress!

1 "Precious Metals": Gold Market Remains High, Get a Surprising High Appraisal for Stored Jewelry

Due to rising global demand, the purchase price for gold remains consistently high. In recent years, there have been many cases where rings and necklaces that have been stored away for years without being worn are being bought for high prices.

July is a time when expenses tend to pile up with summer vacation and visits home. Now is the time to consider selling, as high-price purchases are consistently achievable.

[Latest Gold Market Prices Here!]

- https://www.otakaraya.jp/gold/

2 "Brand-Name Bags": Increased Demand for Replacements to Match Summer Bonus Season & Travel Season!

July is the season for summer bonus payments and increased demand for travel and outings before summer vacation, making the used brand-name market very active. Now is the best chance to sell brand-name bags that have been gathering dust in your closet for years, as more people want to buy new ones. Tidy up your home and boost your summer leisure funds!

3 "Watches & Accessories": Timing to Avoid Deterioration from "Sweat, Sebum, and Heat Risks" of Midsummer

The hot and humid environment of July can damage items. Sweat and sebum trapped in the crevices of watches and jewelry, as well as mold and stickiness on leather straps, can worsen their condition and significantly lower their appraisal value. If you're thinking of replacing your items, selling them "right now" before they deteriorate is the wisest choice.

| Otaraya Appraisal Event Information |

[Event Period] July 6 (Mon) - July 15 (Wed)

We will be holding our third appraisal event at Shimachu Home's Kasai Store in Edogawa Ward, Tokyo.

Facility Name: Shimachu Home's Kasai Store

Hours: 10:00 - 19:00

Location: OK Side Vestibule, 9-3-6 Higashi-Kasai, Edogawa-ku, Tokyo

[Event Period] July 11 (Sat) - July 24 (Fri)

We will be holding our second appraisal event at Shimachu Home's Misato-Chuo Store in Misato City, Saitama Prefecture.

Facility Name: Shimachu Home's Misato-Chuo Store

Hours: 10:00 - 19:00

Location: 2nd Floor Hall, 3-33-8 Chuo, Misato City, Saitama Prefecture

[Event Period] July 12 (Sun) - July 24 (Fri)

We will be holding an appraisal event at Kohnan Yamato-Koriyama Tsutsui Store in Yamatokoriyama City, Nara Prefecture.

Facility Name: Kohnan Yamato-Koriyama Tsutsui Store

Hours: 10:00 - 19:00

Location: In front of the 2nd floor escalator, 531-6 Tsutsui-cho, Yamatokoriyama City, Nara Prefecture

[Event Period] July 13 (Mon) - July 24 (Fri)

We will be holding our third appraisal event at Nafco Tomida Kida Store in Ama City, Aichi Prefecture.

Facility Name: Nafco Tomida Kida Store

Hours: 10:00 - 19:00

Location: Vestibule space near the entrance, 39 Kida Higashi Shinakatsubo, Ama City, Aichi Prefecture

[Event Period] July 13 (Mon) - July 26 (Sun)

We will be holding an appraisal event at Kohnan JR Uji Station North Store in Uji City, Kyoto Prefecture.

Facility Name: Kohnan JR Uji Station North Store

Hours: 10:00 - 19:00

Location: 1st Floor Entrance, 79 Uji Hinoshiri, Uji City, Kyoto Prefecture

[Event Period] July 13 (Mon) - July 26 (Sun)

We will be holding an appraisal event at Kohnan Naka-Mozu Store in Sakai City, Osaka Prefecture.

Facility Name: Kohnan Naka-Mozu Store

Hours: 10:00 - 19:00

Location: In front of the Daiei entrance on the 1st floor, 3-428-2 Naka-Mozu-cho, Kita-ku, Sakai City, Osaka Prefecture

[Event Period] July 15 (Wed) - July 21 (Tue)

We will be holding an appraisal event at Heiwado Green Plaza in Nagoya City, Aichi Prefecture.

Facility Name: Heiwado Green Plaza

Hours: 10:00 - 19:00

Location: Space near the entrance, 2-251 Shinonokaze, Midori-ku, Nagoya City, Aichi Prefecture

[Event Period] July 16 (Thu) - August 5 (Wed)

We will be holding our fourth appraisal event at Shimachu Home's Kasai Store in Edogawa Ward, Tokyo.

Facility Name: Shimachu Home's Kasai Store

Hours: 10:00 - 19:00

Location: Vestibule at the main entrance, 9-3-6 Higashi-Kasai, Edogawa-ku, Tokyo

| Please Bring These Items As Well |

Precious Metals & Gold Products

- Gold and platinum accessories (rings, necklaces, bracelets, brooches, etc.)

- Ingots (bullion), gold teeth, gold coins

Brand-Name Goods & Watches

- Brand-name bags, wallets, accessories (Louis Vuitton, Hermès, Chanel, Gucci, etc.)

- Luxury watches (Rolex, Patek Philippe, Omega, Cartier, etc.)

Jewelry

- Diamonds, rubies, sapphires, emeralds, pearls, etc.

Others

- Postage stamps, old coins, commemorative coins, gift certificates

- Antiques, artworks, hanging scrolls, tea ceremony utensils, kimonos, etc.

| About Otaraya High-Price Buying |

"Otaraya," a high-price buying service operated by our company, is a leading buyer in the industry with over 1,880 stores worldwide (as of July 2026). We have earned the patronage of numerous customers and have built a wealth of buying experience and trust.

We are committed to creating a clean and bright space where first-time users and women visiting alone can feel safe and relaxed. Our appraisers will carefully and clearly explain the value of items and the basis for our appraisals, providing deep reassurance through sincere communication.

Otaraya Official Website: https://www.otakaraya.jp/

Phone Number: 0120-555-600 (Reception Hours: 9:00 - 19:00, Open Year-Round)

| Overview of e-fran Co., Ltd. |

Company Name: e-fran Co., Ltd.

Established: March 2000

Chairman of the Board: Tokio Watanabe

President: Taishi Shikamura

Location: Queens Tower B 15F, 2-3-3 Minatomirai, Nishi-ku, Yokohama, Kanagawa 220-6115

Homepage: https://e-fran.jp/

Owned Media "E-Life!": https://e-fran-elife.jp/

Business Activities: Reuse business, high-end jewelry/watch/bullion dealer "Otaraya," healthcare business "Fitness & Stretch Kenko no Mori," golf business "E-swing-PREMIUM-", franchise business, auction business, real estate business, marine business, sightseeing bus business.

| Contact for Inquiries Regarding This Matter |

e-fran Co., Ltd.

Executive Officer & General Manager, Advertising Strategy Department, Advertising Strategy Division: Kai Yaekura

TEL: 045-330-4410

FACT BOX

  • Source: PR TIMES
  • Category: Event