New CM Launch Event for 'Takakau Kaitori Otakaraya' | Junretsu Joins Dachou Club and Kintarou

I-Fran Co., Ltd. (Headquarters: Yokohama City, Kanagawa Prefecture; President and CEO: Daishi Katsura, hereinafter referred to as 'the Company') held the 'Otakaraya New CM Announcement Event' on Monday, June 1, 2026, at TODA HALL & CONFERENCE TOKYO (Chuo Ward, Tokyo), coinciding with the nationwide broadcast launch of its new television commercials for 'Takakau Kaitori Otakaraya'.

At the event, President Daishi Katsura first presented an overview of the company's business, followed by the world premiere of three new CMs. In the latter half, guests including Dachou Club, Kintarou., and newly appointed Junretsu took the stage, energizing the audience with a lively talk session and a 'Hot Gold Oden Challenge'.

Junretsu Joins — A Star-Studded New CM Launch for 'Takakau Kaitori Otakaraya'

Since 2025, 'Takakau Kaitori Otakaraya' has featured Dachou Club and Kintarou. as its image ambassadors. For the 2026 campaign, the brand has added Junretsu — a popular three-member mood enka chorus group beloved across generations — as new endorsers. The event brought together Higo Katsuhisa and Jimon Terakado from Dachou Club, Kintarou., and Junretsu members Ikkei Sakai, Yujiro Shirakawa, and Shota Goue.

Known by the nickname 'Super Sentō Idol,' Junretsu is cherished for their warm vocals and stage presence that transcend age groups. Their appointment aims to make the 'Takakau Kaitori Otakaraya' service — already widely used by customers of all ages — feel even more familiar and accessible to the public.

President's Address: 'From Japan's Leader to a Globally Trusted Otakaraya'

At the start of the event, President Daishi Katsura delivered a business overview. He highlighted that since the company's founding in 2000 and the opening of the first 'Otakaraya' store in Yokohama, it has spent a quarter-century focusing on the core values of reuse: 'accurate appraisal' and 'customer trust.'

As of June 2026, 'Takakau Kaitori Otakaraya' operates 1,830 stores worldwide. Financially, the company achieved record-breaking sales of 98.9 billion JPY in its 26th fiscal period and is projecting to surpass 200 billion JPY in its ongoing 27th fiscal period.

To support this growth, Katsura introduced the company's proprietary 'AI Authentication System,' developed in-house ahead of the industry. Leveraging vast accumulated data, this system accurately detects counterfeit items and is deployed across all domestic and international locations, enabling appraisal accuracy equivalent to Japan's standards even in culturally and linguistically diverse overseas markets.

Katsura explained that this AI system is a key enabler of accelerated global expansion. In 2025, the company launched its first Hong Kong store in February, followed by entries into Singapore, Taiwan, Indonesia, and Thailand, establishing a solid foothold across five Asian markets. In 2026, it opened its second Hong Kong store in Mong Kok in April and its third Singapore store in May within 'Lucky Plaza' on Orchard Road. The company also plans to open a new store in Sydney, Australia, within the year and is pushing forward with plans to open 30 new stores across its international markets by year-end.

Katsura concluded his remarks by declaring, 'From being Japan's top player to becoming a globally trusted Otakaraya,' signaling the company's determination to enter a new phase of growth.

World Premiere of Three New CMs — Theme: 'Revitalizing Japan Through High-Value Buybacks'

Following the business overview, the audience was treated to the first screening of three new CMs. The 2026 campaign's theme is 'Revitalizing Japan Through High-Value Buybacks,' reflecting the brand's desire to bring vitality to people's daily lives through high-value buybacks during uncertain times.

To visually convey this message, over 200 extras representing the brand's diverse customer base participated in the CMs. The result is a dynamic and energetic production featuring seamless collaboration between the star-studded cast and the extras.

Overview of the New CMs:

Titles:

'Let’s Revitalize Japan with High-Value Buybacks!' (15 seconds)

'Even Higher Prices!' (15 seconds)

'Just Leave It to Us' (15 seconds)

Broadcast Start Date:

Monday, June 1, 2026

Broadcast Area:

Nationwide (Japan)

Featured Talent:

Dachou Club, Kintarou., Junretsu

CM Video URLs:

'Let’s Revitalize Japan with High-Value Buybacks!' (15 seconds)

• https://youtu.be/9sJtxbDoGkA?si=P1asZYKAuKZKTiRO

'Even Higher Prices!' (15 seconds)

• https://youtu.be/bcvgDyuRXTg?si=wcgxfkwAvQ81dhfn

'Just Leave It to Us' (15 seconds)

• https://youtu.be/jluEUcYDhVQ?si=H64y4QjQMXZxIPr7

Dachou Club, Kintarou., and Junretsu Take the Stage — Behind-the-Scenes of the Shoot

After the premiere, Dachou Club, Kintarou., and Junretsu appeared on stage for a talk session, sharing anecdotes from the shoot and insights into the grand visual effects that even 'launched into space.'

On the quality of the new CMs, Jimon Terakado of Dachou Club said, 'With over 200 extras and the addition of Junretsu, the CM has been supercharged — it turned out hot and energetic!' Higo Katsuhisa added, 'Junretsu’s presence made everything more vibrant and the shoot was incredibly fun!'

Ikkei Sakai of Junretsu expressed his joy: 'I’ve performed with Dachou Club at the Kōhaku Uta Gassen before, so we have a connection, and Kintarou. is my favorite comedian — I’m thrilled to co-star with them!'

Kintarou. made a grand entrance wearing a high-end bag-themed face-in panel, a now-iconic prop. He joked, 'I’m the only one who gets this luxurious treatment — I can’t even relax without it anymore!' The talk session kicked off to great laughter and excitement.

Dachou Club, Kintarou., and Junretsu Share Their Impressions of 'Otakaraya' and Hidden 'Treasures' at Home

The talk session continued with a discussion on their impressions of 'Otakaraya' and the 'treasures' lying dormant in their homes.

Ikkei Sakai of Junretsu said, 'I’ve seen Otakaraya stores everywhere in the city, so I’ve known the name for a while. My wife owns a bag I’d love to get appraised at Otakaraya.' Fellow Junretsu member Shota Goue added, 'I think my parents and our fans — the 'Madams' — are probably thinking, 'That’s right! I should take that thing in!' after seeing the CM.'