Dacho Club, Kintalo., and Junretsu Star in New 'Otakaraya' Commercial
E-Fran Co., Ltd. announced that the popular group Junretsu will join Dacho Club and Kintalo. in the new TV commercial for their high-value purchase brand, 'Otakaraya,' starting June 1, 2026. The campaign, themed 'Energizing Japan through High-Value Purchases,' features over 200 extras. Leveraging its proprietary AI authentication system, Otakaraya operates over 1,810 stores globally and is accelerating its expansion from Asia into Oceania.
📋 Article Processing Timeline
- 📰 Published: June 2, 2026 at 00:00
- 🔍 Collected: June 1, 2026 at 15:20
- 🤖 AI Analyzed: June 1, 2026 at 18:05 (2h 44m after Collected)
E-Fran Co., Ltd. (Headquarters: Yokohama, Kanagawa; President: Taishi Kakamura) has announced the appointment of the popular three-member mood vocal group, Junretsu, as the new face of their high-value purchase brand, 'Otakaraya.' The new TV commercial will feature a star-studded collaboration with existing brand ambassadors Dacho Club and Kintalo., with broadcasts beginning nationwide on June 1, 2026. This release outlines the strategy behind hiring Junretsu, the message of 'Energizing Japan through High-Value Purchases,' and the company's global growth. Since 2025, Otakaraya has featured Dacho Club and Kintalo., but for 2026, they have added Junretsu—widely known as 'Super Sento Idols'—to reach a broader demographic. The commercial theme aims to provide vitality through reuse in uncertain times, featuring over 200 extras and a special arrangement of AKB48's 'Aitakatta.' Otakaraya currently operates over 1,810 stores worldwide and projects sales of 200 billion yen for the 27th fiscal year. Utilizing their proprietary 'AI Authentication System,' the company is accelerating its global expansion, moving from five Asian countries and regions into Australia and beyond.
FAQ
What is the status of Otakaraya in Taiwan?
Taiwan is part of their strategic expansion into five Asian countries and regions, serving as a key market for their global growth.