Overall 1st Place at Japan's Largest Baumkuchen Event
E-fight Co., Ltd.'s 'Patisserie The Ellen' won 1st place overall at the 'Final Kuchen General Election Tokyo Summit Battle 2025' with its baumkuchen 'Toki no Naru Ki' en, achieving a total of 5 crowns.
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- 📰 Published: April 14, 2026 at 19:00
- 🔍 Collected: April 14, 2026 at 10:31
- 🤖 AI Analyzed: April 19, 2026 at 17:54 (127h 22m after Collected)
E-fight Co., Ltd. (Minami-Alps City, Yamanashi Prefecture / CEO: Eiichi Hosaka), which operates the brand "Patisserie The Ellen", announced that its flagship product, Ellen Baum "Toki no Naru Ki" en, has won 1st place overall at Japan's largest baumkuchen event "Final Kuchen General Election Tokyo Summit Battle 2025", achieving its 5th crown in total.
This tournament was held as the "Final Kuchen General Election Tokyo Summit Battle 2025 - Deciding the Pinnacle of Local Baumkuchens Nationwide", a year-end Baumkuchen Expo project organized by Juchheim Co., Ltd. (Headquarters: Kobe City, Hyogo Prefecture; Representative: Hideo Kawamoto). Out of 26 brands nationwide and a total of 9,733 votes, Patisserie The Ellen's Ellen Baum "Toki no Naru Ki" en secured the number one spot.
Born from hard baumkuchen, "Ellen Baum 'Toki no Naru Ki' en" was chosen as the new number one in Japan at the general election, achieving 5 crowns.
What is the award-winning "Ellen Baum 'Toki no Naru Ki' en"?
The Ellen Baum "Toki no Naru Ki" en, which won 1st place overall this time, is a new style of baumkuchen tailored to be enjoyed in a palm size, while maintaining the exact deliciousness of the flagship "Toki no Naru Ki" series that has achieved 5 crowns in total.
It features a crispy and aromatic outside, and a moist, chewy texture on the inside. It was developed as a product that can be casually enjoyed not only at home, but also as a gift or for a brief "moment" of relaxation.
The product name "en" embodies the thoughts of:
- Ties (en) between people
- Ties with time
- Ties connected as gifts
"en" is a palm-sized treat, approximately 4 cm in diameter and 2 cm in height.
The flagship work "Toki no Naru Ki" achieving 5 total crowns including the national overall 1st place.
The Ellen Baum "Toki no Naru Ki" series has won:
- Final Kuchen General Election 2022 Spring Overall 1st Place
- Final Kuchen General Election Tokyo Summit Battle 2022 Overall 1st Place
- Final Kuchen General Election Tokyo Summit Battle 2023 Overall 1st Place
- Final Kuchen General Election Tokyo Summit Battle 2024 Overall 1st Place
- Final Kuchen General Election Tokyo Summit Battle 2025 Overall 1st Place (en)
It is the brand's representative baumkuchen that has achieved 5 crowns in total.
Under the concept of "Coloring a hitotoki (moment)", it was developed as a sweet to accompany precious times.
Upcoming Exhibition Decided
Appearing at Daimaru Sapporo Store "Baumkuchen Expo"
We will exhibit at the Daimaru Sapporo Store "Baumkuchen Expo" held for 6 days starting April 15, 2026 (Wednesday).
https://www.daimaru.co.jp/sapporo/baumkuchen2026/
At the venue, we will offer:
■ Overall 1st Place Award Model (2025)
Ellen Baum "Toki no Naru Ki" en (Box of 6)
1,458 yen including tax
Limited to 100 boxes per day.
Furthermore,
■ Overall 1st Place Award Model (2024)
Ellen Baum "Toki no Naru Ki" Hard
1,674 yen including tax
will also be sold.
The brand's representative baumkuchen "Ellen Baum 'Toki no Naru Ki' Hard"
In addition to these, we will have many seasonal limited products and Ellen's recommended items available. This will be a rare opportunity to directly purchase the products that won 1st place overall at the Tokyo Summit Battle 2025.
The Thoughts Put Into "Toki no Naru Ki"
"Toki no Naru Ki" was born as a sweet that connects the time between people.
- Time with family
- Time with loved ones
- Time as a gift
With the desire to be an existence that colors each of these "moments", we carefully bake them layer by layer.
E-fight Co., Ltd. will continue to make sweets that closely accompany everyone's precious time.
Company Profile
Company Name: E-fight Co., Ltd.
Location: 967-2 Sawanobori, Minami-Alps City, Yamanashi Prefecture 400-0302 (Registered Address)
Representative: Eiichi Hosaka, CEO
Founded: October 1980
Business Activities: Sweets business, Wedding business, Restaurant business, Gift business
Brand Name: Patisserie The Ellen
Stores: 4 stores in Yamanashi Prefecture
URL: http://www.heren-s.jp
EC Site: https://shop.heren-s.jp
Founded in 1980 as Hosaka Hardware Limited Company. Changed its trade name to E-fight Co., Ltd. in 2015.
This tournament was held as the "Final Kuchen General Election Tokyo Summit Battle 2025 - Deciding the Pinnacle of Local Baumkuchens Nationwide", a year-end Baumkuchen Expo project organized by Juchheim Co., Ltd. (Headquarters: Kobe City, Hyogo Prefecture; Representative: Hideo Kawamoto). Out of 26 brands nationwide and a total of 9,733 votes, Patisserie The Ellen's Ellen Baum "Toki no Naru Ki" en secured the number one spot.
Born from hard baumkuchen, "Ellen Baum 'Toki no Naru Ki' en" was chosen as the new number one in Japan at the general election, achieving 5 crowns.
What is the award-winning "Ellen Baum 'Toki no Naru Ki' en"?
The Ellen Baum "Toki no Naru Ki" en, which won 1st place overall this time, is a new style of baumkuchen tailored to be enjoyed in a palm size, while maintaining the exact deliciousness of the flagship "Toki no Naru Ki" series that has achieved 5 crowns in total.
It features a crispy and aromatic outside, and a moist, chewy texture on the inside. It was developed as a product that can be casually enjoyed not only at home, but also as a gift or for a brief "moment" of relaxation.
The product name "en" embodies the thoughts of:
- Ties (en) between people
- Ties with time
- Ties connected as gifts
"en" is a palm-sized treat, approximately 4 cm in diameter and 2 cm in height.
The flagship work "Toki no Naru Ki" achieving 5 total crowns including the national overall 1st place.
The Ellen Baum "Toki no Naru Ki" series has won:
- Final Kuchen General Election 2022 Spring Overall 1st Place
- Final Kuchen General Election Tokyo Summit Battle 2022 Overall 1st Place
- Final Kuchen General Election Tokyo Summit Battle 2023 Overall 1st Place
- Final Kuchen General Election Tokyo Summit Battle 2024 Overall 1st Place
- Final Kuchen General Election Tokyo Summit Battle 2025 Overall 1st Place (en)
It is the brand's representative baumkuchen that has achieved 5 crowns in total.
Under the concept of "Coloring a hitotoki (moment)", it was developed as a sweet to accompany precious times.
Upcoming Exhibition Decided
Appearing at Daimaru Sapporo Store "Baumkuchen Expo"
We will exhibit at the Daimaru Sapporo Store "Baumkuchen Expo" held for 6 days starting April 15, 2026 (Wednesday).
https://www.daimaru.co.jp/sapporo/baumkuchen2026/
At the venue, we will offer:
■ Overall 1st Place Award Model (2025)
Ellen Baum "Toki no Naru Ki" en (Box of 6)
1,458 yen including tax
Limited to 100 boxes per day.
Furthermore,
■ Overall 1st Place Award Model (2024)
Ellen Baum "Toki no Naru Ki" Hard
1,674 yen including tax
will also be sold.
The brand's representative baumkuchen "Ellen Baum 'Toki no Naru Ki' Hard"
In addition to these, we will have many seasonal limited products and Ellen's recommended items available. This will be a rare opportunity to directly purchase the products that won 1st place overall at the Tokyo Summit Battle 2025.
The Thoughts Put Into "Toki no Naru Ki"
"Toki no Naru Ki" was born as a sweet that connects the time between people.
- Time with family
- Time with loved ones
- Time as a gift
With the desire to be an existence that colors each of these "moments", we carefully bake them layer by layer.
E-fight Co., Ltd. will continue to make sweets that closely accompany everyone's precious time.
Company Profile
Company Name: E-fight Co., Ltd.
Location: 967-2 Sawanobori, Minami-Alps City, Yamanashi Prefecture 400-0302 (Registered Address)
Representative: Eiichi Hosaka, CEO
Founded: October 1980
Business Activities: Sweets business, Wedding business, Restaurant business, Gift business
Brand Name: Patisserie The Ellen
Stores: 4 stores in Yamanashi Prefecture
URL: http://www.heren-s.jp
EC Site: https://shop.heren-s.jp
Founded in 1980 as Hosaka Hardware Limited Company. Changed its trade name to E-fight Co., Ltd. in 2015.