「以科學方式款待顧客」的 e-Agency, Inc.（總部：東京都千代田區，代表取締役：甲斐真樹，以下簡稱 e-Agency）所提供的產品品牌『submit！』之一，購物車挽回工具『CART RECOVERY®』的導入店家『FAIR TRADE LIFE STORE by sisam FAIR TRADE』接受了我們的專訪。我們採訪了這家販售原創設計服飾、室內裝飾品及雜貨的公平貿易商店，了解他們導入『CART RECOVERY®』的契機、導入後發現的課題以及後續的成果。我們在此宣布，此案例已於 2026 年 3 月 30 日公開。
由 Sisam Kobo 有限公司營運的『FAIR TRADE LIFE STORE by sisam FAIR TRADE』，是一家作為公平貿易商店，販售服飾雜貨等的 EC 網站。他們不僅僅是「販售商品」，更重視作為亞洲各國公平貿易團體夥伴，將生產者的故事傳達給顧客，並嚴選品質與設計兼具的商品。
我們針對 Sisam Kobo 在導入『CART RECOVERY®』時的經驗及導入後的效果進行了採訪，並於 2026 年 3 月 30 日公開了此案例。
『CART RECOVERY®』透過在使用者購買意願高昂的時機發送電子郵件或廣告，將放棄購物車的使用者重新導回網站，藉此為提升銷售額做出貢獻。
CART RECOVERY® 導入案例訪談概要
『FAIR TRADE LIFE STORE by sisam FAIR TRADE』進行原創商品開發，並在商品的品質、設計及提案空間上力求講究，同時推展公平貿易事業。
儘管意識到購物車流失造成的機會損失，但由於系統導入的勞力與費用效益難以衡量，一直未能採取對策。透過『CART RECOVERY®』，得以低成本、短時間輕鬆導入，打破了這一僵局。如何在守護品牌世界觀的同時，防止每月超過 10 萬日圓的機會損失並轉化為銷售額？將機會損失轉化為銷售額的秘訣是什麼？
敬請參閱這篇為各位的購物車挽回對策提供靈感的訪談文章。
▼ 訪談文章由此進入
https://www.submit.ne.jp/cartrecovery/showcase/sisam
關於 Sisam Kobo 有限公司
Sisam Kobo 有限公司
FAIR TRADE LIFE STORE by sisam FAIR TRADE：<a target="_blank" rel="nofollow ugc noopener" class="pr-link" data-link-id="7cd210a
常見問題
What is CART RECOVERY®?
CART RECOVERY® is a cart abandonment recovery tool provided by e-Agency, Inc. It aims to increase sales by sending emails and advertisements to users who have abandoned their shopping carts, encouraging them to return to the website.
Who is Sisam Kobo?
Sisam Kobo Co., Ltd. operates 'FAIR TRADE LIFE STORE by sisam FAIR TRADE,' an e-commerce site that sells apparel, interior goods, and miscellaneous items as a fair trade shop. They focus on delivering producer stories and offering high-quality, well-designed products.
What was the main challenge Sisam Kobo faced before implementing CART RECOVERY®?
Before implementing CART RECOVERY®, Sisam Kobo was aware of opportunity loss due to cart abandonment but hesitated to take action due to concerns about the effort and unclear cost-effectiveness of system implementation.
How did CART RECOVERY® help Sisam Kobo?
CART RECOVERY® helped Sisam Kobo overcome their hesitation by offering a low-cost, short-term, and easy-to-implement solution. It enabled them to prevent significant monthly opportunity loss (over ¥100,000) and convert it into sales while protecting their brand's image.
What is the key takeaway from this case study?
The key takeaway is that effective cart abandonment recovery tools, like CART RECOVERY®, can help businesses, even those with a strong brand identity like fair trade shops, to recover lost sales and increase revenue without compromising their brand values.
