[Free On-Demand Video Released] Breaking Through Ad Performance Plateaus! AI Learning Design and Operation Strategy Utilizing GA/GMP
e-Agency has released an on-demand video of its seminar on AI learning design and operation strategy utilizing GA/GMP to break through ad performance plateaus. This offers specific approaches to overcome the structural limits of AI-driven programmatic advertising and build sustainable competitive advantage.
📋 Article Processing Timeline
- 📰 Published: May 13, 2026 at 17:00
- 🔍 Collected: May 13, 2026 at 08:31
- 🤖 AI Analyzed: May 13, 2026 at 08:39 (8 min after Collected)
e-Agency Co., Ltd. (Shinagawa-ku, Tokyo; Representative Director: Masaki Kai; hereinafter "e-Agency") has released the content of its seminar, "Breaking Through Ad Performance Plateaus! AI Learning Design and Operation Strategy Utilizing GA/GMP," held on April 16, 2026, as an on-demand video on May 13, 2026 (Wednesday).
In an era where internet advertising expenditures for the first time exceed half (50.2%) of Japan's total advertising spend, and programmatic advertising accounts for approximately 90% (88.7%) of that, improving the performance of programmatic advertising is a challenge for all companies. However, as advanced automated bidding has become a commodity, manual detailed bid adjustments and dashboard techniques have been replaced by AI, leading to a "structural limit" where the scope of improvement is shrinking.
This video explains an approach utilizing Google Analytics and Google Marketing Platform (GMP) as a breakthrough to overcome this limit. It introduces the importance of "learning design" to dramatically improve AI prediction accuracy, conversion redesign incorporating LTV and offline data, and methods for creating and utilizing highly precise audience lists, among other concrete steps to build a sustainable competitive advantage. Please take a look.
Sign up to watch
■ Recommended for people who:
- Are looking for new measures to break through ad performance plateaus.
- Want to utilize and link 1st Party data (CRM, etc.) to ad operations.
- Want to incorporate LTV and intermediate CVs as evaluation axes to achieve fundamental improvements.
- Are interested in advanced data utilization using GA4/GMP/BigQuery.
■ Program
[Part 1] "Utilizing GA4/GMP as a Breakthrough for Ad Improvement"
~Even stagnant performance numbers and saturated efficiency can be visibly improved this way.~
Speaker: Hiroshi Kage, e-Agency Co., Ltd.
Content: Explains 6 concrete steps to maximize AI performance, such as conversion redesign and 1st Party Data linkage.
[Part 2] "Advertising Functions and Their Utilization Surrounding Google Analytics"
Speaker: Toru Tanaka, e-Agency Co., Ltd.
Content: Comprehensively explains the functions of the advertising ecosystem that can be realized with Google Analytics / GMP, such as the utilization of Google Tag Manager corresponding to privacy regulations, attribution evaluation, and offline data utilization.
■ Speaker Introduction
Hiroshi Kage, Consultant (Office Kage), e-Agency Co., Ltd.
After working at advertising production companies, entered the digital field in 2004. After engaging in SEM consulting at Opt and ADK, he participated in the establishment of Digital Intelligence in 2011. He became independent in 2014, providing strategy formulation and project management.
Toru Tanaka, Head of Account Strategy Department, Data Solutions Business Division, e-Agency Co., Ltd.
After being involved in website production solutions, he supported the introduction and utilization of Google Analytics and Google Cloud for Google Analytics 360 contract customers.
■ On-demand Overview
Title: [On-demand Video] Breaking Through Ad Performance Plateaus! AI Learning Design and Operation Strategy Utilizing GA/GMP
Distribution Date: May 13, 2026 (Wednesday) ~
Distribution Format: On-demand
Program Content:
Part 1: Utilizing GA4/GMP as a Breakthrough for Ad Improvement
Part 2: Advertising Functions and Their Utilization Surrounding Google Analytics
Sign up to watch
■ About e-Agency Co., Ltd.
With the mission of "scientifically approaching hospitality," we are a certified partner of Google Marketing Platform and Google Cloud, providing data utilization support, AI introduction consulting, and DX promotion support.
Company Name: e-Agency Co., Ltd.
Representative: Masaki Kai, Representative Director
Location: Hulic Gotanda Yamate-dori Bldg. 4F, 1-21-8 Nishi-Gotanda, Shinagawa-ku, Tokyo 141-0031
Business Activities: Data Solution and AI Utilization Support Business
URL: https://www.e-agency.co.jp/
[Contact for this press release]
e-Agency Co., Ltd. Public Relations
Inquiry Form: https://www.e-agency.co.jp/contact/
In an era where internet advertising expenditures for the first time exceed half (50.2%) of Japan's total advertising spend, and programmatic advertising accounts for approximately 90% (88.7%) of that, improving the performance of programmatic advertising is a challenge for all companies. However, as advanced automated bidding has become a commodity, manual detailed bid adjustments and dashboard techniques have been replaced by AI, leading to a "structural limit" where the scope of improvement is shrinking.
This video explains an approach utilizing Google Analytics and Google Marketing Platform (GMP) as a breakthrough to overcome this limit. It introduces the importance of "learning design" to dramatically improve AI prediction accuracy, conversion redesign incorporating LTV and offline data, and methods for creating and utilizing highly precise audience lists, among other concrete steps to build a sustainable competitive advantage. Please take a look.
Sign up to watch
■ Recommended for people who:
- Are looking for new measures to break through ad performance plateaus.
- Want to utilize and link 1st Party data (CRM, etc.) to ad operations.
- Want to incorporate LTV and intermediate CVs as evaluation axes to achieve fundamental improvements.
- Are interested in advanced data utilization using GA4/GMP/BigQuery.
■ Program
[Part 1] "Utilizing GA4/GMP as a Breakthrough for Ad Improvement"
~Even stagnant performance numbers and saturated efficiency can be visibly improved this way.~
Speaker: Hiroshi Kage, e-Agency Co., Ltd.
Content: Explains 6 concrete steps to maximize AI performance, such as conversion redesign and 1st Party Data linkage.
[Part 2] "Advertising Functions and Their Utilization Surrounding Google Analytics"
Speaker: Toru Tanaka, e-Agency Co., Ltd.
Content: Comprehensively explains the functions of the advertising ecosystem that can be realized with Google Analytics / GMP, such as the utilization of Google Tag Manager corresponding to privacy regulations, attribution evaluation, and offline data utilization.
■ Speaker Introduction
Hiroshi Kage, Consultant (Office Kage), e-Agency Co., Ltd.
After working at advertising production companies, entered the digital field in 2004. After engaging in SEM consulting at Opt and ADK, he participated in the establishment of Digital Intelligence in 2011. He became independent in 2014, providing strategy formulation and project management.
Toru Tanaka, Head of Account Strategy Department, Data Solutions Business Division, e-Agency Co., Ltd.
After being involved in website production solutions, he supported the introduction and utilization of Google Analytics and Google Cloud for Google Analytics 360 contract customers.
■ On-demand Overview
Title: [On-demand Video] Breaking Through Ad Performance Plateaus! AI Learning Design and Operation Strategy Utilizing GA/GMP
Distribution Date: May 13, 2026 (Wednesday) ~
Distribution Format: On-demand
Program Content:
Part 1: Utilizing GA4/GMP as a Breakthrough for Ad Improvement
Part 2: Advertising Functions and Their Utilization Surrounding Google Analytics
Sign up to watch
■ About e-Agency Co., Ltd.
With the mission of "scientifically approaching hospitality," we are a certified partner of Google Marketing Platform and Google Cloud, providing data utilization support, AI introduction consulting, and DX promotion support.
Company Name: e-Agency Co., Ltd.
Representative: Masaki Kai, Representative Director
Location: Hulic Gotanda Yamate-dori Bldg. 4F, 1-21-8 Nishi-Gotanda, Shinagawa-ku, Tokyo 141-0031
Business Activities: Data Solution and AI Utilization Support Business
URL: https://www.e-agency.co.jp/
[Contact for this press release]
e-Agency Co., Ltd. Public Relations
Inquiry Form: https://www.e-agency.co.jp/contact/