Conditioning Brand TENTIAL Implements "Google Analytics 360" to Enhance Customer Experience Through Data Utilization; E-Agency Supports Measurement Infrastructure Development as Strategic Partner
Conditioning brand TENTIAL has implemented Google Analytics 360 to improve customer experience and accelerate data-driven decision-making. E-Agency has been selected as a strategic partner to support the development of a measurement infrastructure, aiming for an advanced marketing foundation that integrates offline and online data.
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- 📰 Published: May 12, 2026 at 17:00
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TENTIAL Co., Ltd. (Headquarters: Shinagawa-ku, Tokyo; CEO: Yutaro Nakanishi; hereinafter TENTIAL), which operates the conditioning brand "TENTIAL," has implemented Google Analytics 360 (hereinafter GA360) with the aim of further improving customer experience (CX) and accelerating data-driven decision-making.
We are pleased to announce that E-Agency Co., Ltd. (Headquarters: Chiyoda-ku, Tokyo; Representative Director: Masaki Kai; hereinafter E-Agency), which boasts a top-class implementation record in Japan, has been selected as the partner for implementation support and future measurement design for this project.
**Background: Towards "Proactive Data Utilization" with Rapid Brand Growth**
TENTIAL's mission is to "Create a society positive about health and unleash human potential." It develops conditioning products, including recovery wear "BAKUNE," through its e-commerce site and directly managed stores.
BAKUNE has sold over 1.5 million sets (as of August 2025), and the business is expanding.
As customer touchpoints become more diversified and complex, there was a need for precise data-driven customer understanding and the construction of an advanced analysis environment utilizing BigQuery. Therefore, GA360, an enterprise solution capable of high-precision, sampling-free data collection and flexible external integration, was chosen.
**Reason for Partner Selection: E-Agency's Agility to Match Business Speed**
In this implementation, TENTIAL's top priority was "speed." E-Agency's quick response from consideration to decision-making and its flexible adaptability were decisive factors in its selection in the rapidly changing D2C business.
E-Agency's expertise, based on its top-class implementation record in Google Marketing Platform (GMP) in Japan, and its support system capable of keeping pace with TENTIAL's business growth speed, were highly evaluated.
Through this project, both companies will build an advanced marketing foundation that integrates offline and online data.
**About TENTIAL Co., Ltd.**
TENTIAL Co., Ltd. operates the conditioning brand "TENTIAL" with the mission to "Create a society positive about health and unleash human potential." CEO Yutaro Nakanishi founded the company based on his experience as a high school soccer player whose dream was cut short by illness, realizing that health and daily conditioning are indispensable for maximizing one's potential. From this experience, he founded TENTIAL Co., Ltd. with the aim of "implementing conditioning" in society.
The conditioning brand "TENTIAL" provides products and services that pursue functionality based on athlete knowledge and the latest technology and research. It promotes conditioning activities that support physical and mental well-being, fatigue recovery, and performance improvement in all aspects of daily life, 24 hours a day, 365 days a year.
**Company Profile**
Company Name: TENTIAL Co., Ltd.
Established: February 2018
Capital: 910 million JPY (as of end of November 2025)
Representative: Representative Director CEO Yutaro Nakanishi
Location: 5F West Wing, Garden Grace Shinagawa Gotenyama, 6-7-29 Kitashinagawa, Shinagawa-ku, Tokyo 141-0001
Corporate Site: https://corp.tential.jp/
Business Description: Operation of the conditioning brand "TENTIAL"
Listed Stock Exchange: Tokyo Stock Exchange Growth Market
**Various SNS**
X: https://x.com/TENTIAL_Inc
Instagram: https://www.instagram.com/tential/
YouTube: https://www.youtube.com/@tential5821
**About E-Agency Co., Ltd.**
With the mission of "Science of Hospitality," E-Agency is a certified partner for Google Marketing Platform and Google Cloud, providing data utilization support, AI implementation consulting, and DX promotion support.
Company Name: E-Agency Co., Ltd.
Representative: Representative Director Masaki Kai
Location: 4F Hulic Gotanda Yamate-dori Building, 1-21-8 Nishigotanda, Shinagawa-ku, Tokyo 141-0031
Business Description: Data Solutions / AI Utilization Support Business
URL: https://www.e-agency.co.jp/
**Contact for this Press Release**
E-Agency Co., Ltd. Public Relations Department
Contact Form: https://www.e-agency.co.jp/contact/
We are pleased to announce that E-Agency Co., Ltd. (Headquarters: Chiyoda-ku, Tokyo; Representative Director: Masaki Kai; hereinafter E-Agency), which boasts a top-class implementation record in Japan, has been selected as the partner for implementation support and future measurement design for this project.
**Background: Towards "Proactive Data Utilization" with Rapid Brand Growth**
TENTIAL's mission is to "Create a society positive about health and unleash human potential." It develops conditioning products, including recovery wear "BAKUNE," through its e-commerce site and directly managed stores.
BAKUNE has sold over 1.5 million sets (as of August 2025), and the business is expanding.
As customer touchpoints become more diversified and complex, there was a need for precise data-driven customer understanding and the construction of an advanced analysis environment utilizing BigQuery. Therefore, GA360, an enterprise solution capable of high-precision, sampling-free data collection and flexible external integration, was chosen.
**Reason for Partner Selection: E-Agency's Agility to Match Business Speed**
In this implementation, TENTIAL's top priority was "speed." E-Agency's quick response from consideration to decision-making and its flexible adaptability were decisive factors in its selection in the rapidly changing D2C business.
E-Agency's expertise, based on its top-class implementation record in Google Marketing Platform (GMP) in Japan, and its support system capable of keeping pace with TENTIAL's business growth speed, were highly evaluated.
Through this project, both companies will build an advanced marketing foundation that integrates offline and online data.
**About TENTIAL Co., Ltd.**
TENTIAL Co., Ltd. operates the conditioning brand "TENTIAL" with the mission to "Create a society positive about health and unleash human potential." CEO Yutaro Nakanishi founded the company based on his experience as a high school soccer player whose dream was cut short by illness, realizing that health and daily conditioning are indispensable for maximizing one's potential. From this experience, he founded TENTIAL Co., Ltd. with the aim of "implementing conditioning" in society.
The conditioning brand "TENTIAL" provides products and services that pursue functionality based on athlete knowledge and the latest technology and research. It promotes conditioning activities that support physical and mental well-being, fatigue recovery, and performance improvement in all aspects of daily life, 24 hours a day, 365 days a year.
**Company Profile**
Company Name: TENTIAL Co., Ltd.
Established: February 2018
Capital: 910 million JPY (as of end of November 2025)
Representative: Representative Director CEO Yutaro Nakanishi
Location: 5F West Wing, Garden Grace Shinagawa Gotenyama, 6-7-29 Kitashinagawa, Shinagawa-ku, Tokyo 141-0001
Corporate Site: https://corp.tential.jp/
Business Description: Operation of the conditioning brand "TENTIAL"
Listed Stock Exchange: Tokyo Stock Exchange Growth Market
**Various SNS**
X: https://x.com/TENTIAL_Inc
Instagram: https://www.instagram.com/tential/
YouTube: https://www.youtube.com/@tential5821
**About E-Agency Co., Ltd.**
With the mission of "Science of Hospitality," E-Agency is a certified partner for Google Marketing Platform and Google Cloud, providing data utilization support, AI implementation consulting, and DX promotion support.
Company Name: E-Agency Co., Ltd.
Representative: Representative Director Masaki Kai
Location: 4F Hulic Gotanda Yamate-dori Building, 1-21-8 Nishigotanda, Shinagawa-ku, Tokyo 141-0031
Business Description: Data Solutions / AI Utilization Support Business
URL: https://www.e-agency.co.jp/
**Contact for this Press Release**
E-Agency Co., Ltd. Public Relations Department
Contact Form: https://www.e-agency.co.jp/contact/