We have conducted an interview with 'FAIR TRADE LIFE STORE by sisam FAIR TRADE,' which has implemented 'CART RECOVERY®,' a cart abandonment recovery tool that is part of the 'submit!' product brand provided by e-agency Co., Ltd. (Headquarters: Chiyoda-ku, Tokyo; President: Masaki Kai; hereinafter 'e-agency'), a company that 'sciences hospitality.' We asked 'FAIR TRADE LIFE STORE by sisam FAIR TRADE,' a fair trade shop dealing in original apparel, interior goods, and miscellaneous items, about their reasons for implementing 'CART RECOVERY®,' the challenges they identified after implementation, and the subsequent results. We are pleased to announce that this case study was published on March 30, 2026.
'FAIR TRADE LIFE STORE by sisam FAIR TRADE,' operated by sisam Kobo Ltd., is an e-commerce site that sells apparel and miscellaneous goods as a fair trade shop. Beyond simply 'selling products,' they prioritize delivering the stories of producers to customers as partners of fair trade organizations across Asia, handling items with a focus on quality and design.
We interviewed sisam Kobo regarding their episodes during the implementation of 'CART RECOVERY®' and the effects observed afterward, and published the case study on March 30, 2026.
'CART RECOVERY®' contributes to increased sales by sending emails and advertisements at the moment when a user's purchase intent is high, bringing users who abandoned their carts back to the site.
Overview of the Cart Recovery Implementation Case Study Interview
'FAIR TRADE LIFE STORE by sisam FAIR TRADE' develops original products and is expanding its fair trade business while focusing on product quality, design, and the spaces they propose.
While they were aware of the opportunity loss caused by cart abandonment, they had been unable to take action due to the difficulty in gauging the labor and cost-effectiveness of system implementation. They broke through this situation with 'CART RECOVERY®,' which can be introduced easily at low cost and in a short period. How did they prevent over 100,000 yen in monthly opportunity loss and convert it into sales while protecting their brand's worldview? What is the secret to turning opportunity loss into sales?
Please take a look at the interview article, which will provide hints for your own cart abandonment countermeasures.
▼ Click here for the interview article
https://www.submit.ne.jp/cartrecovery/showcase/sisam
About sisam Kobo Ltd.
sisam Kobo Ltd.
FAIR TRADE LIFE STORE by sisam FAIR TRADE: https://sisam.shop-pro.jp/
◆ What is the cart abandonment-specialized MA tool 'CART RECOVERY®'?
By sending emails and advertisements at the timing when a user's purchase consideration intent is high, it brings back users who have 'abandoned their carts (*1)' to the site, contributing to increased sales.
The average effectiveness of emails sent via CART RECOVERY® is: Open rate: 42.6%, Click-through rate: 9.6%, Conversion rate: 2.3%.
(Each effect is calculated based on the number of deliveries.)
Because results can be obtained at a low cost of 39,000 yen per month (42,900 yen including tax) (*2), we have satisfied many customers by contributing significantly to their sales.
*1: 'Cart abandonment' (Kago-ochi), 'CART RECOVERY®,' and 'Cart Recovery' (Kato Rikabari) are registered trademarks of e-agency Co., Ltd.
*2: If the number of cart abandonments on the site exceeds 100,000 per month, separate fees will apply.
Service site: https://www.submit.ne.jp/cartrecovery
◆ About e-agency Co., Ltd. Company Overview
Born in Kyoto, e-agency, with the creed of 'sciencing hospitality,' strongly supports customers' growth strategies and global strategies with data-driven digital marketing services.
Company Name: e-agency Co., Ltd.
Address: 4F Sanshi Kaikan, 1-9-4 Yurakucho, Chiyoda-ku, Tokyo 100-0006
URL: https://www.e-agency.co.jp/
Representative: Masaki Kai
Established: January 1999
Capital: 95 million yen
Number of employees: 154 (domestic standalone) / 246 (domestic consolidated) (as of the end of December 2025)
Business Content:
・Data Solutions Business
・Cloud Product/SaaS Business
・China Business, ASEAN Business
*In conjunction with the transition to a holding company structure on April 1, 2026, e-agency Co., Ltd. will establish 'e-365 Co., Ltd.' to succeed the SaaS business. The 'CART RECOVERY®' provision business will be succeeded by the newly established 'e-365 Co., Ltd.'
◆ What is 'submit!'?
With the theme of 'Making web marketing more accessible,' this is e-agency's own service brand that provides easy-to-use and beneficial services for everyone who uses the internet.
We provide services that can be easily used even by those without programming or system knowledge at a low price, and we are committed to widely accelerating the internet businesses of our clients.
For over 20 years, it has been used by many business operators.
・shutto Translation https://www.submit.ne.jp/shutto-translation
・CART RECOVERY® https://www.submit.ne.jp/cartrecovery
・Contents Recommend https://www.submit.ne.jp/contentsrecommend
・submit! Recommend https://www.submit.ne.jp/recommend
・submit! Mail Delivery https://www.submit.ne.jp/mail
・API Mail https://www.submit.ne.jp/apimail
・KANAMETO https://www.submit.ne.jp/kanameto
・DATA CAST https://www.submit.ne.jp/datacast
◆ Inquiries regarding this matter
e-agency Co., Ltd.
Cloud Business Division
ーーーーーーーーーーーーーーーーーーーーーーーーーーーー
● CART RECOVERY Contact: Takeshita, Saeki, Kunooka
email: cart_recovery_support@dragon.jp
Inquiry form: https://www.submit.ne.jp/cartrecovery/contact
ーーーーーーーーーーーーーーーーーーーーーーーーーーーー
4F Sanshi Kaikan, 1-9-4 Yurakucho, Chiyoda-ku, Tokyo 100-0006
TEL: 03-4334-9096
◆ Inquiries regarding this matter on or after April 1, 2026
e-365 Co., Ltd.
Customer Communication Department
ーーーーーーーーーーーーーーーーーーーーーーーーーーーー
● CART RECOVERY Contact: Takeshita, Saeki, Kunooka
email: cart_recovery_support@e-365.co.jp
Inquiry form: https://www.submit.ne.jp/cartrecovery/contact
ーーーーーーーーーーーーーーーーーーーーーーーーーーーー
4F Sanshi Kaikan, 1-9-4 Yurakucho, Chiyoda-ku, Tokyo 100-0006
TEL: 03-4334-9096
FACT BOX
- Source: PR TIMES
- Category: News