e-Agency Co., Ltd. (Headquarters: Chiyoda-ku, Tokyo; Representative Director: Masaki Kai; hereinafter "e-Agency"), which "scientifically approaches hospitality," conducted an interview with 'FAIR TRADE LIFE STORE by sisam FAIR TRADE,' a fair trade shop that has implemented 'CART RECOVERY®,' one of its product brands 'Submit!' for cart abandonment prevention. We interviewed 'FAIR TRADE LIFE STORE by sisam FAIR TRADE,' a fair trade shop that handles original design apparel, interior goods, and miscellaneous items, about the reasons for implementing 'CART RECOVERY®,' the challenges identified after implementation, and the subsequent results. We are pleased to announce that the case study was released on March 30, 2026.

'FAIR TRADE LIFE STORE by sisam FAIR TRADE,' operated by Sisam Kobo Co., Ltd., is an e-commerce site that sells apparel and miscellaneous goods as a fair trade shop. It emphasizes not only "selling goods" but also delivering the stories of producers to customers as a partner of fair trade organizations in various Asian countries, handling items with a focus on quality and design.

We conducted an interview with Sisam Kobo Co., Ltd. regarding their experience with 'CART RECOVERY®' implementation and its subsequent effects, and the case study was released on March 30, 2026.

'CART RECOVERY®' contributes to increased sales by delivering emails and advertisements to users with high purchase intent at the right time, bringing back users who have abandoned their carts.

Overview of CART RECOVERY® Implementation Case Study Interview 'FAIR TRADE LIFE STORE by sisam FAIR TRADE' is developing its fair trade business by focusing on original product development, product quality, design, and the proposed space.

Although aware of opportunity loss due to cart abandonment, they had been hesitant to implement countermeasures due to the effort involved in system implementation and the difficulty in seeing the cost-effectiveness. This situation was overcome by 'CART RECOVERY®,' which can be easily implemented at low cost and in a short period. How did they prevent over 100,000 yen in monthly opportunity loss and connect it to sales while preserving the brand's worldview? What is the secret to turning opportunity loss into sales?

Please take a look at the interview article, which offers hints for your cart abandonment countermeasures.

### Interview Article Here https://www.submit.ne.jp/cartrecovery/showcase/sisam

About Sisam Kobo Co., Ltd. Sisam Kobo Co., Ltd. FAIR TRADE LIFE STORE by sisam FAIR TRADE:

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  • Source: PR TIMES
  • Category: 事例
  • Products / services: CART RECOVERY®