Digital Recipe Launches Corporate Narrative Analysis Service 'Shin-i'

Digital Recipe Co., Ltd. (Headquarters: Shibuya-ku, Tokyo; CEO: Shinnosuke Ito; hereinafter 'Digital Recipe'), which aims to 'create a society living with AI' and is dedicated to the social implementation of artificial intelligence, announces the launch of 'Shin-i,' a new narrative analysis service designed to support corporate marketing and product development.

This service applies narrative analysis technologies developed through the company's work in defense and security sectors. By analyzing the structure of 'stories' (narratives) told by consumers, it supports strategic decision-making in branding, new product development, and new market creation.

Background: Discovering Opportunities Through Consumer Narratives

Consumer purchasing behavior is shaped within vast amounts of unstructured data such as social media, word-of-mouth, and reviews. However, traditional social listening has been limited to measuring the volume of mentions, failing to capture the structure of narratives—such as 'who is talking, in what context, and why they are discussing a product.'

As a result, companies often fall into attritional battles in areas already dominated by competitors or overlook 'white spaces'—areas with market potential that no company has yet addressed.

Digital Recipe leverages its expertise in cognitive domain information analysis to structure consumer narratives and provide data-driven insights on 'where to win,' 'what to create,' and 'which new markets can emerge.'

What 'Shin-i' Can Do

The service cross-sectionally collects and analyzes data from social media (X, Instagram, TikTok, YouTube, etc.), reviews, public statistics, corporate IR, weather data, and client-provided data (quantitative/qualitative surveys, brand research, purchase data). It extracts and classifies consumer mentions as 'narratives' (stories based on life scenarios) and transforms them into strategic decision-making materials through competitive comparisons and time-series analysis. Key value propositions include:

① Time-Series Competitive Analysis and 'Winning Path' Discovery

Visualize the mention share trends of your brand versus competitors on a per-scene (narrative) basis. Identify areas where your brand strength is declining or where competitors are strong, and discover winning paths that avoid direct confrontation. By analyzing overlaps with influencer mentions, the service also suggests optimal messaging and influencer engagement strategies.

② Analysis and Planning for New Product Development

Systematically organize unmet needs by life scenario—such as required functions, acceptable features, and competitive density—to clarify the challenges and value propositions a new product should address. For products not yet on the market, the service derives development directions and concept hypotheses through category- and ingredient-level conversation analysis.

③ Discovery and Creation of New Categories

Rank 'white space' areas—those with market scale but not yet captured by your company or competitors—by combining scale scores, competitive density, and your company's capture status. Starting from niche or unexpected use cases (N1), estimate the number of people who would need such a solution (market size) using public statistics, and map out pathways to expand into new market opportunities.

Examples of Analytical Outputs

Narrative Distribution Map: Plot life scenarios by 'scale × competitive density' to visualize priority areas

Competitor Mention Rate Comparison and Time-Series Trends: Visualize share changes between your brand and competitors across different scenes

White Space Ranking: Rank untapped areas by 'scale × capture potential'

Persona-Based Heatmaps: Identify target areas for different customer segments

Platform-Specific Engagement Design: Design pathways to build empathy, credibility, and trust

Influencer Identification (Source Detection): Visualize optimal influencers and content strategies for each narrative

Barrier Identification: Collect and identify factors inhibiting your sales

Corporate Strategy & IR: Analyze whether narrative formation impacts stock prices

CEO Statement

'We have long supported AI implementation to aid societal and organizational decision-making, under the banner of 'With Narrative Intelligence.' This service brings those insights directly to the front lines of corporate marketing and product development.'

Future Outlook

Digital Recipe is advancing dual-use initiatives, applying technologies developed in defense and security to civilian sectors. Starting with this service, we will expand the application of 'Narrative Intelligence' to support corporate decision-making.

【Company Overview】

Company Name: Digital Recipe Co., Ltd.

Headquarters: 5-16-11 Sendagaya, Shibuya-ku, Tokyo, Lutia Office Yoyogi 7F

Representative: Shinnosuke Ito

Established: February 2018

Capital: ¥205,343,720

Business Activities:

Defense Tech

AI Consulting and Development

AI Automation

Development and operation of 'Slideflow,' which turns PowerPoint into websites

Development and operation of AI assistant tool 'Catchy'

Development and operation of AI agent tool 'Sphere'

Corporate Website: https://dxr.co.jp/

Inquiries

Digital Recipe Co., Ltd.

MAIL: info@dxr.co.jp