DXONE Officially Releases New Feature in May to Support 'Product Expansion' for Produce Wholesalers ----- Compatible with JAN-Coded Foods, Boosting Differentiation and Profitability Using Existing Logistics -----
In April 2026, DXONE released a new system feature for produce and food wholesalers that supports the management of foods with JAN codes. This enables wholesalers to seamlessly expand their product offerings using their existing logistics networks, improving differentiation and profitability without overburdening front-line operations.
📋 Article Processing Timeline
- 📰 Published: April 13, 2026 at 20:30
- 🔍 Collected: April 13, 2026 at 16:35
- 🤖 AI Analyzed: April 19, 2026 at 20:30 (147h 54m after Collected)
DXONE Co., Ltd. (headquartered in Tokyo; hereinafter DXONE) released a new feature in April 2026 for produce and food wholesalers that supports foods with JAN codes.
[DXONE creation: DXONE's unique DX business model transformation support]
In recent years, on the front lines of produce wholesale, there has been an increasing number of cases where not only vegetables and fruits are handled, but also seasonings, processed foods, dried foods, and daily deliveries. Particularly in sales to supermarkets and retail stores, expanding the range of products handled directly leads to differentiation, deepening relationships with existing business partners, and increasing the unit price per customer.
Furthermore, produce wholesalers often already possess daily delivery networks and relationships with delivery destinations. Therefore, there is the potential to broaden their range of merchandise while utilizing existing logistics networks, without making major new logistics investments.
On the other hand, the more products handled, the more complex the management of orders, inventory, shipping, and billing becomes. To enable the front lines to comfortably support this kind of business expansion, DXONE, along with the release of this new feature, has organized the stumbling blocks common in the introduction of DX for produce and food wholesalers, and how to overcome them.
Increasing movement among produce wholesalers to expand product ranges
Every day, DXONE receives various consultations from the presidents of produce wholesale companies.
For example:
- Phone calls, faxes, LINE, paper, and Excel are all mixed up, making every day chaotic.
- Someone is connecting everything from ordering to billing inside their head.
- Work doesn't get done without veteran clerical staff.
- Despite labor shortages and being busy, there's no profit left.
- We want to handle not just produce but food products for supermarkets, etc.
- We want to expand sales by utilizing our existing delivery network, but worry if the front lines can handle it.
- We want to change somehow, but the front lines have their hands full with current work.
These worries are by no means limited to a few companies.
Rather, companies that have supported the front lines for a long time are more likely to prioritize keeping daily operations running without stopping, falling into a state of 'wanting to change but not being able to.'
Furthermore, in recent years, to enhance their proposal capabilities to supermarkets and retail stores, there is an increasing need to increase the value provided by handling not only produce but also JAN-coded foods.
While expanding the range of products handled leads to differentiation from other companies and sales expansion, the management burden on the front lines skyrockets at once.
DXONE believes that the reason DX doesn't progress in produce and food wholesale is not simply a system issue, but lies in the psychological anxiety of the front lines, internal company structures, how the transition is managed, and operations not being able to keep up with business expansion.
DXONE accelerates new business development for produce wholesalers
Releasing a new feature compatible with JAN-coded foods in April 2026
In response to these changes on the front lines, DXONE released a new feature in April 2026 that supports not only produce but also foods with JAN codes.
Until now, operations centered around vegetables and fruits were the main focus in produce wholesale. However, in actual front-line operations, to meet the needs of supermarkets, retail stores, and restaurants, it is increasingly common to handle seasonings, processed foods, dried foods, and daily deliveries together.
For produce wholesalers, expanding the range of products handled is not simply about increasing the number of items.
It leads to differentiation by telling business partners, 'We can propose and deliver not just produce, but all necessary foods together.'
Also, because produce wholesalers already have daily delivery networks and relationships with delivery destinations, there is the potential to widen the range of merchandise using existing logistics networks without massive new logistics investments.
This is also a major strength when considering expanding sales and increasing customer unit prices.
However, as the range of products expands, the complexity of ordering, inventory management, shipping, and billing increases.
That is why DXONE positions this new feature not just as a food-compatible add-on, but as a strengthening of the operational foundation to ensure the front lines do not collapse while produce wholesalers expand their business horizons.
Common failure 1: The president wants to do it. But the front lines won't change.
[DXONE creation: The gap between management wanting to change and the front lines]
At one company, even after a long time had passed since discussions about introducing DX began, it just wouldn't take root.
The president says, 'Let's do it.'
However, the front lines are too busy with daily operations and just continue using the Excel and existing methods they have used up until now. Even if they appear positive on the surface, in reality, moving to a new method...
[DXONE creation: DXONE's unique DX business model transformation support]
In recent years, on the front lines of produce wholesale, there has been an increasing number of cases where not only vegetables and fruits are handled, but also seasonings, processed foods, dried foods, and daily deliveries. Particularly in sales to supermarkets and retail stores, expanding the range of products handled directly leads to differentiation, deepening relationships with existing business partners, and increasing the unit price per customer.
Furthermore, produce wholesalers often already possess daily delivery networks and relationships with delivery destinations. Therefore, there is the potential to broaden their range of merchandise while utilizing existing logistics networks, without making major new logistics investments.
On the other hand, the more products handled, the more complex the management of orders, inventory, shipping, and billing becomes. To enable the front lines to comfortably support this kind of business expansion, DXONE, along with the release of this new feature, has organized the stumbling blocks common in the introduction of DX for produce and food wholesalers, and how to overcome them.
Increasing movement among produce wholesalers to expand product ranges
Every day, DXONE receives various consultations from the presidents of produce wholesale companies.
For example:
- Phone calls, faxes, LINE, paper, and Excel are all mixed up, making every day chaotic.
- Someone is connecting everything from ordering to billing inside their head.
- Work doesn't get done without veteran clerical staff.
- Despite labor shortages and being busy, there's no profit left.
- We want to handle not just produce but food products for supermarkets, etc.
- We want to expand sales by utilizing our existing delivery network, but worry if the front lines can handle it.
- We want to change somehow, but the front lines have their hands full with current work.
These worries are by no means limited to a few companies.
Rather, companies that have supported the front lines for a long time are more likely to prioritize keeping daily operations running without stopping, falling into a state of 'wanting to change but not being able to.'
Furthermore, in recent years, to enhance their proposal capabilities to supermarkets and retail stores, there is an increasing need to increase the value provided by handling not only produce but also JAN-coded foods.
While expanding the range of products handled leads to differentiation from other companies and sales expansion, the management burden on the front lines skyrockets at once.
DXONE believes that the reason DX doesn't progress in produce and food wholesale is not simply a system issue, but lies in the psychological anxiety of the front lines, internal company structures, how the transition is managed, and operations not being able to keep up with business expansion.
DXONE accelerates new business development for produce wholesalers
Releasing a new feature compatible with JAN-coded foods in April 2026
In response to these changes on the front lines, DXONE released a new feature in April 2026 that supports not only produce but also foods with JAN codes.
Until now, operations centered around vegetables and fruits were the main focus in produce wholesale. However, in actual front-line operations, to meet the needs of supermarkets, retail stores, and restaurants, it is increasingly common to handle seasonings, processed foods, dried foods, and daily deliveries together.
For produce wholesalers, expanding the range of products handled is not simply about increasing the number of items.
It leads to differentiation by telling business partners, 'We can propose and deliver not just produce, but all necessary foods together.'
Also, because produce wholesalers already have daily delivery networks and relationships with delivery destinations, there is the potential to widen the range of merchandise using existing logistics networks without massive new logistics investments.
This is also a major strength when considering expanding sales and increasing customer unit prices.
However, as the range of products expands, the complexity of ordering, inventory management, shipping, and billing increases.
That is why DXONE positions this new feature not just as a food-compatible add-on, but as a strengthening of the operational foundation to ensure the front lines do not collapse while produce wholesalers expand their business horizons.
Common failure 1: The president wants to do it. But the front lines won't change.
[DXONE creation: The gap between management wanting to change and the front lines]
At one company, even after a long time had passed since discussions about introducing DX began, it just wouldn't take root.
The president says, 'Let's do it.'
However, the front lines are too busy with daily operations and just continue using the Excel and existing methods they have used up until now. Even if they appear positive on the surface, in reality, moving to a new method...