DXONE to Release New Function in April to Support Produce Wholesalers' Product Expansion - Supporting JAN-coded Foods to Drive Differentiation and Profitability Using Existing Logistics Networks

DXONE Inc. (Headquarters: Tokyo, hereafter DXONE) will release a new function compatible with JAN-coded food products for fresh produce and food wholesalers in April 2026.

In recent years, it has become increasingly common for fresh produce wholesalers to handle not only vegetables and fruits but also seasonings, processed foods, dry goods, and daily delivered items. Especially in sales to supermarkets and retailers, broadening the range of handled products itself can lead to differentiation, deepening relationships with existing clients and increasing average customer spending.

Furthermore, since fresh produce wholesalers often already have daily delivery networks and relationships with delivery destinations, there is potential to expand their product range by leveraging existing logistics networks without significant new logistics investment.

On the other hand, as the number of handled products increases, the management of orders, inventory, shipping, and billing becomes more complex.

To enable the field to support this business expansion without strain, DXONE, along with this new feature release, has identified the common stumbling blocks in DX implementation for fresh produce and food wholesalers and how to overcome them.

There is a growing trend among fresh produce wholesalers to expand their product range

DXONE receives various consultations daily from presidents of fresh produce wholesale companies.

For example:

• We are in a daily frenzy with a mix of phone, FAX, LINE, paper, and Excel.

• Someone is mentally connecting the dots from order to billing.

• The business can't run without veteran office staff.

• Despite being busy and short-staffed, we're not making enough profit.

• For supermarkets, we want to handle not just produce but also food products.

• We want to expand sales by leveraging our existing delivery network, but we're unsure if our operations can handle it.

• We want to change things, but our team is already overwhelmed with their current work.

These problems are by no means unique to a few companies.
In fact, companies that have long supported the front lines are more likely to prioritize keeping daily operations running, leading to a state of 'wanting to change but being unable to.'
Furthermore, in recent years, there has been a growing need to increase the value provided by handling JAN-coded food products in addition to fresh produce, in order to enhance proposal capabilities to supermarkets and retailers.
While increasing the range of handled products leads to differentiation from competitors and sales expansion, the management burden on the field increases dramatically.

DXONE believes that the reason DX is not progressing for fresh produce and food wholesalers is not simply a system issue, but is due to on-site psychological anxiety, internal structures, the transition process, and operations not keeping up with business expansion.