Dunhill Launches 'Heritage in Motion' Campaign Tracing the Legacy of Automobiles, Craftsmanship, and British Design Across 130+ Years

Dunhill announces 'Heritage in Motion,' a four-chapter campaign that traces the connections between automobiles, craftsmanship, and British design throughout the brand's 130-year history.

Rooted in the legacy that began in 1893 when Alfred Dunhill transformed his father's harness-making business in response to the dawn of the automotive era, 'Heritage in Motion' unfolds across leather goods, footwear, and outerwear, expressing its world through moving and still imagery.

Chapter One introduces the 'Alfred' briefcase, designed for the modern gentleman. Inspired by Dunhill's archives of automotive luggage and traditional British document cases, this briefcase bears the founder's name and reflects the philosophy established at Dunhill's inception: 'Durability and beauty must be in perfect harmony.'

'Practical. Functional. Beautiful. And built to last. It must be the finest in its category.' – Alfred Dunhill

Characterized by its soft structure and refined silhouette, Alfred draws inspiration from sculptural trunks designed for early automobiles. The bag is detailed throughout with elements that evoke the house's traditions: handles inspired by the Heritage Attaché design, hand-applied saddle stitching, and a silhouette that appears structured at first glance but softens and molds to the user over time.

The lock closure recalls the geometric designs of the iconic Unique lighter (1926) and Rollagas lighter (1956). The metal components feature a lead-patterned finish, reflecting the engine-turned metalwork that symbolizes over a century of Dunhill's metal craftsmanship. The polished vintage palladium hardware is designed to accentuate the leather without being overly assertive.

ABOUT DUNHILL

Synonymous with craftsmanship and design, Dunhill is one of Britain's foremost men's luxury houses, with a heritage spanning over 130 years. Celebrating classicism and hedonism, trust and tradition, Dunhill offers a complete lifestyle proposition—from refined tailoring and ready-to-wear to elegant leather goods, sophisticated gifts, and hard luxury items.

Carrying forward the pioneering spirit of founder Alfred Dunhill, the house delivers uncompromising quality by leveraging its unique traditions and rich archives, remaining immune to fleeting trends and the whims of fashion. Innovation and contemporaneity have been essential to Dunhill from its founding in 1893 to the present day.

Attention to detail, excellence, functionality, and a personalized approach define the house.

Britishness defines us. British style sets us apart.