Announcement of the SAMURAI BLUE COLLECTION 2026 and Campaign

British luxury menswear house dunhill is pleased to announce the SAMURAI BLUE COLLECTION 2026 and a corresponding campaign, continuing its partnership as the official suit supplier for the Japan national football team as they prepare to take on the world in 2026.

This collection is a special initiative designed to boost fighting spirit for a year defined by moments of decision. At its core is custom tailoring, reaffirming dunhill’s position as a British luxury house defined by an excellence in tailoring tradition cultivated over more than 133 years.

dunhill has long refined its unique British dress style, grounded in an uncompromising commitment to exceptional fabrics and traditional British mills. From early products rooted in motoring wear to modern custom suits, the brand has evolved to meet the lifestyles of the modern gentleman while safeguarding a craftsmanship that transcends time.

This campaign embodies a commitment to the craftsmanship that both dunhill and the Japan national team have cherished for many years, centered on the shared values of "composure" and "conviction." Rather than flashy production, the focus of the narrative is on the time of "preparation"—the quiet moments before a match, the act of dressing, and the precision of top-tier tailoring. In this collection, tailoring is not merely a uniform, but a language that expresses discipline and identity through silhouette and detail.

Shot in Japan, the campaign features members of the Japan national team as well as manager Hajime Moriyasu. By interweaving natural moments with dignified portraits, the campaign depicts the team through the lens of moderation and quiet confidence. The visuals are composed to express a philosophy of shared discipline and collective identity. Manager Moriyasu’s presence highlights a perspective of leadership backed by conviction and calmness, harmonizing naturally with the values of dunhill, which has long pursued the precision of tailoring.

The centerpiece of the SAMURAI BLUE COLLECTION 2026 is the Bourdon three-piece suit, crafted from Super 130s wool and cashmere. Comprising a single-breasted jacket, double-breasted waistcoat, and flat-front trousers, the suit utilizes a special fabric developed at a British mill. This three-piece suit serves as the foundation of the team's style for 2026. The suit is paired with a Giza cotton spread-collar shirt to complete a one-of-a-kind ensemble.

Accessories include a house navy silk tonal club stripe tie woven by artisans in Suffolk, and a house navy silk-printed Neats medallion pocket square made in Macclesfield.

By carefully combining world-class tailoring with accessories that gain charm over time, this collection forms a complete wardrobe for official team presentations throughout a year filled with significant moments.

In addition to this announcement, a special window display is being held at the Ginza flagship store. Furthermore, original postcards featuring the campaign visuals are being presented to customers who meet certain conditions at direct-managed stores nationwide.

Through the SAMURAI BLUE COLLECTION 2026, dunhill proposes a wardrobe shaped by British craftsmanship, offering a modern expression of quiet dignity as Japan prepares to step onto the world stage.

dunhill is the official suit supplier for the Japan national football team.

Please note that the members of the Japan national team called up for the November 2025 activities are featured in this campaign.

ABOUT DUNHILL Synonymous with craftsmanship and design, dunhill is one of Britain's leading luxury menswear houses with a history spanning 130 years. Boasting classicism and hedonism, reliability and prestige, dunhill offers a total lifestyle proposal, from sophisticated tailoring and ready-to-wear to elegant leather goods, refined gifts, and hard luxury items.

Inheriting the pioneering spirit of founder Alfred Dunhill, the brand leverages its unique heritage and rich archives to provide uncompromising quality that is unaffected by eras or trends.

From its founding in 1893 to the present day, innovation and contemporaneity have always been essential to dunhill.

Attention to detail, excellence, functionality, and a personalized approach symbolize the house.

Britishness defines us, and British style sets us apart.