SAMURAI BLUE COLLECTION 2026 and Campaign Announced

British luxury menswear house dunhill is pleased to announce the SAMURAI BLUE COLLECTION 2026 and its accompanying campaign, continuing its partnership as the official suit supplier for the Japan Football Association as the SAMURAI BLUE embarks on their journey to the world stage in 2026.

This collection is a special initiative designed to ignite fighting spirit for a year filled with decisive moments. At its heart lies custom tailoring, reaffirming dunhill's position as a British luxury house defined by over 133 years of exceptional tailoring heritage.

Dunhill has consistently refined its distinctive British dress style, built upon an uncompromising commitment to superior fabrics and traditional British mills. From its early products inspired by motoring wear to contemporary custom suits, the brand has evolved to meet the lifestyle of the modern gentleman while preserving timeless craftsmanship. dunhill

The campaign embodies the shared values of "calmness" and "conviction" between dunhill and the Japan National Team, reflecting a long-standing commitment to craftsmanship. Rather than elaborate spectacle, the focus is on the "preparation" – the quiet moments before the match, the meticulous act of dressing, and the precision of tailoring to the highest standards. In this collection, tailoring transcends mere uniform; it becomes a language expressing discipline and identity through silhouette and detail.

Shot in Japan, the campaign features Japan National Team players and Manager Hajime Moriyasu. Interweaving candid moments with refined portraits, it portrays the team through a lens of restraint and quiet confidence. The visuals and imagery are composed to express a philosophy of shared discipline and collective identity. The presence of Manager Moriyasu emphasizes a perspective of leadership underpinned by certainty and composure, naturally aligning with dunhill's pursuit of tailoring precision.

At the core of the SAMURAI BLUE COLLECTION 2026 is the Bourdon three-piece suit, crafted from Super 130's wool and cashmere. Comprising a single-breasted jacket, a double-breasted waistcoat, and flat-front trousers, it utilizes special fabrics developed by a British mill. This three-piece suit forms the foundation of the team's style for 2026. The suit is paired with a spread-collar shirt made from Giza cotton, completing a unique ensemble. <img src="https://prcdn.freetls.fastly.net/release_image/17105/181/17105-181-518111a5b10974ca02e3e49dbb767bd1-1570x1987.jpg