Gifu-born "Kumogakure" Expands Nationwide: New-Concept Izakaya Charms with Aesthetics, Deliciousness, and Hospitality. Osaka Umeda Store Surpasses 20,000 Cumulative Visitors in Six Months. Gifu's "Instagrammable Izakaya" Gains Growing Support in Kansai.
Gifu-born new-concept izakaya "Kumogakure" announced its Osaka Umeda store surpassed 20,000 cumulative visitors in six months, expanding its support in Kansai. It offers experiential value (aesthetics, deliciousness, hospitality) beyond its price point and has entered a phase aiming for nationwide expansion.
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- 📰 Published: April 20, 2026 at 19:00
- 🔍 Collected: April 23, 2026 at 03:01 (56h 1m after Published)
- 🤖 AI Analyzed: April 23, 2026 at 05:56 (2h 54m after Collected)
■ 1. Project Background
Kumogakure was born from the desire to "create a brand from Gifu that can be recognized nationwide."
In the dining industry, while mass-market izakayas focused on "affordability" continue to attract a certain level of support, there has been a recent increase in customers seeking experiential value such as "ambiance," "appearance," and "hospitality."
Against this backdrop, Kumogakure has pursued a new style as an "izakaya that doesn't just end with being cheap," combining "Instagrammable aesthetics, stylishness, deliciousness, and hospitality chosen by people."
Particularly in hospitality, we aim for the No. 1 level nationwide, thoroughly implementing daily staff training and on-site improvements. We pursue value as an "experience" that goes beyond formal service, designing the distance and atmosphere with each customer. We are committed to creating an experience that makes customers want to "come again." This accumulation of efforts has been highly praised and has garnered significant support.
Furthermore, in October 2025, we opened our second store in Osaka Umeda.
Both the Gifu main store and the Umeda second store are fully booked every day, indicating not only high praise in the Kansai region despite being a Gifu-born brand, but also that the Gifu brand has secured solid support in Osaka Umeda.
Building on this success, Kumogakure is now moving into the phase of "spreading the Gifu brand nationwide."
■ 2. Project Overview
The biggest feature of Kumogakure is the "gap between price and value."
While offering popular-priced drinks such as draft beer for 298 yen, highballs for 199 yen, and lemon sours for 199 yen,
we provide a one-rank-higher experience in terms of ambiance, food, and hospitality.
The cuisine is designed to be visually appealing and "Instagrammable," making it highly compatible with social media and attracting broad support, especially among those in their 30s to 50s. Furthermore, the bright and energetic hospitality provided by our staff creates the overall atmosphere of the store.
The presence of our staff, affectionately referred to as "hardworking good girls," is also one of Kumogakure's major attractions.
They go beyond mere service, creating reasons for customers to "want to come again."
In the future, we also plan collaboration projects with underground idols, challenging ourselves to combine dining with culture beyond its traditional boundaries. By integrating space, people, and content, we aim to create a place where new experiences are born with every visit.
By accelerating store openings, primarily in the Chubu and Kansai regions, we will establish the value of the Gifu-born brand in each area, while adapting to regional needs and expanding our presence nationwide.
Notably, we have also received high ratings on Tabelog, indicating our popularity and high level of customer satisfaction.
(★3.60 as of April 2026)
URL: https://tabelog.com/gifu/A2101/A210101/21023985/
Iidokoro Kumogakure
050-5456-6418
1-20 Emukuruuzu 1F, Tamamiya-cho, Gifu City, Gifu Prefecture
■ 3. To the Media
In an era where "being cheap alone is not enough to be chosen," Kumogakure continues to evolve as a new izakaya brand chosen for its price, ambiance, and hospitality.
Now that a Gifu-born brand is expanding into Kansai and further nationwide, we would like you to experience the real atmosphere and enthusiasm firsthand.
Regardless of whether it's television, magazines, or web media,
we would be grateful if you could convey "why this store is supported" and "why it is expanding from Gifu nationwide" through your coverage.
For interview requests and inquiries, please contact us at the following:
Operator: dsp Co., Ltd.
Contact Person: Hirota
Phone Number: 052-684-7625
Towards a new standard for izakayas, chosen for people and value.
Kumogakure will create that new standard.
Kumogakure was born from the desire to "create a brand from Gifu that can be recognized nationwide."
In the dining industry, while mass-market izakayas focused on "affordability" continue to attract a certain level of support, there has been a recent increase in customers seeking experiential value such as "ambiance," "appearance," and "hospitality."
Against this backdrop, Kumogakure has pursued a new style as an "izakaya that doesn't just end with being cheap," combining "Instagrammable aesthetics, stylishness, deliciousness, and hospitality chosen by people."
Particularly in hospitality, we aim for the No. 1 level nationwide, thoroughly implementing daily staff training and on-site improvements. We pursue value as an "experience" that goes beyond formal service, designing the distance and atmosphere with each customer. We are committed to creating an experience that makes customers want to "come again." This accumulation of efforts has been highly praised and has garnered significant support.
Furthermore, in October 2025, we opened our second store in Osaka Umeda.
Both the Gifu main store and the Umeda second store are fully booked every day, indicating not only high praise in the Kansai region despite being a Gifu-born brand, but also that the Gifu brand has secured solid support in Osaka Umeda.
Building on this success, Kumogakure is now moving into the phase of "spreading the Gifu brand nationwide."
■ 2. Project Overview
The biggest feature of Kumogakure is the "gap between price and value."
While offering popular-priced drinks such as draft beer for 298 yen, highballs for 199 yen, and lemon sours for 199 yen,
we provide a one-rank-higher experience in terms of ambiance, food, and hospitality.
The cuisine is designed to be visually appealing and "Instagrammable," making it highly compatible with social media and attracting broad support, especially among those in their 30s to 50s. Furthermore, the bright and energetic hospitality provided by our staff creates the overall atmosphere of the store.
The presence of our staff, affectionately referred to as "hardworking good girls," is also one of Kumogakure's major attractions.
They go beyond mere service, creating reasons for customers to "want to come again."
In the future, we also plan collaboration projects with underground idols, challenging ourselves to combine dining with culture beyond its traditional boundaries. By integrating space, people, and content, we aim to create a place where new experiences are born with every visit.
By accelerating store openings, primarily in the Chubu and Kansai regions, we will establish the value of the Gifu-born brand in each area, while adapting to regional needs and expanding our presence nationwide.
Notably, we have also received high ratings on Tabelog, indicating our popularity and high level of customer satisfaction.
(★3.60 as of April 2026)
URL: https://tabelog.com/gifu/A2101/A210101/21023985/
Iidokoro Kumogakure
050-5456-6418
1-20 Emukuruuzu 1F, Tamamiya-cho, Gifu City, Gifu Prefecture
■ 3. To the Media
In an era where "being cheap alone is not enough to be chosen," Kumogakure continues to evolve as a new izakaya brand chosen for its price, ambiance, and hospitality.
Now that a Gifu-born brand is expanding into Kansai and further nationwide, we would like you to experience the real atmosphere and enthusiasm firsthand.
Regardless of whether it's television, magazines, or web media,
we would be grateful if you could convey "why this store is supported" and "why it is expanding from Gifu nationwide" through your coverage.
For interview requests and inquiries, please contact us at the following:
Operator: dsp Co., Ltd.
Contact Person: Hirota
Phone Number: 052-684-7625
Towards a new standard for izakayas, chosen for people and value.
Kumogakure will create that new standard.