<In-Person & Online> 'Will the Sky Be the Next Advertising Space?! How Drone Shows Are Transforming the Future of OOH, E-Commerce, and Experiential Advertising | Seminar by Japan Drone Show Association on July 15'

The Japan Drone Show Association (headquartered in Minato-ku, Tokyo; Representative Director: Komei Sasaki) will host its association-led seminar titled 'Will the Sky Be the Next Advertising Space?! How Drone Shows Are Transforming the Future of OOH, E-Commerce, and Experiential Advertising' on Wednesday, July 15, 2026. This seminar will examine drone shows not merely as visual performances or aerial advertisements, but as 'experiential media' capable of attracting crowds, encouraging smartphone filming and social media sharing, and ultimately driving foot traffic and purchasing behavior. The discussion will focus on their potential within advertising and branding. For the first time, this association-hosted seminar will include a paid registration option and will be held simultaneously in-person and online. An exclusive networking meetup for in-person attendees will also be held, allowing participants to interact with speakers and fellow attendees. ■ Background of the Seminar In recent years, the advertising landscape has undergone significant changes. The difficulty of capturing audience attention has increased due to factors such as skipping video ads, information overload on social media, and fragmented touchpoints. Conversely, there is growing interest in communication methods that encourage active participation, personal experience, and organic sharing. Drone shows are a unique form of expression that combine large-scale visibility for many people simultaneously in urban spaces, memorable on-site experiences, and high shareability via smartphone recordings and social media posts. Furthermore, recent advancements integrating QR codes, foot traffic data, and visitation tracking have opened new possibilities for measuring the effectiveness of advertising and tourism campaigns. ■ Seminar Highlights 1. Can Drone Shows Become 'Experiential Media'? Examining from the perspectives of advertising, brand experience, and social media amplification 2. Will the Sky Become the Next Advertising Space? Exploring future prospects based on domestic and international case studies and measurable advertising effectiveness 3. Measuring Advertising Impact and Future Applications of Drone Shows Introducing possibilities for performance measurement in advertising and tourism initiatives using QR codes, foot traffic analysis, and visitation tracking. Register for in-person attendance here Register for online attendance here Deadline: Wednesday, July 8, 2026 Seminar Overview Title: Will the Sky Be the Next Advertising Space?! How Drone Shows Are Transforming the Future of OOH, E-Commerce, and Experiential Advertising Format: In-person / Online (Zoom Webinar) Date & Time: Wednesday, July 15, 2026, 17:00–19:00 16:45–17:00: Venue opening and registration 17:00–18:00: Seminar (Online participants join for this session only) 18:00–18:30: Networking Meetup (In-person attendees only) 18:30–19:00: Departure and venue closure preparation In-person Venue: Tokyo Venture Capital Hub Address: 5F, Garden Plaza B, Azabudai Hills 9-1, Toranomon 5-chome, Minato-ku, Tokyo 105-0001 Access map → Online Participation: Zoom Webinar (Seminar only) Registration Fees: Regular/Special Members: Free General Members: ¥2,000 (tax included) Non-members: ¥4,000 (tax included) Regular/Special Members: Free General Members: ¥500 (tax included) Non-members: ¥1,000 (tax included) ※ Registered Regular and Special Members of the Japan Drone Show Association will receive separate instructions via Slack. ※ General Members will receive a discount coupon; the coupon code required for registration will be shared via Slack. Registration URLs: https://japandroneshow.peatix.com/ https://japandroneshowonline.peatix.com/ ※ Registration will close once capacity is reached. ※ Cancellation Policy We do not accept cancellations or refunds after registration due to personal circumstances. However, if the event is canceled by the organizer, registration fees will be fully refunded. Other refund conditions will be specified on each seminar registration page. ※ This is an online seminar using Zoom Webinar. Participation is possible from your usual computer, tablet, or smartphone. Registered participants will receive the viewing URL via email by the day before the event. ※ Registration information will be shared between the association and the speakers’ affiliated organizations for the purpose of seminar operations and future drone-related communications. Collected information will be properly managed and not provided to third parties without consent. ■ Speakers The seminar will feature Katsumi Maesawa, who has worked on numerous projects in advertising, experiential design, and urban entertainment, and Komei Sasaki, who has planned and operated Japan’s largest-scale drone shows. They will discuss the potential of next-generation media utilizing the sky by combining perspectives from branding and advertising with practical drone show implementation. Speaker: Katsumi Maesawa (Maesawa Katsumi) Senior Creative Director, Dentsu Live Inc. / Director, Japan Drone Show Association Engaged in social media strategies, digital content strategies, and practical AI initiatives. As a solution provider in advanced digital fields, he develops next-generation content. He has conducted numerous pilot projects not only in drone shows but also in logistics and urban entertainment using drone technology. In this seminar, he will discuss the value of drone shows as experiential media, advertising effectiveness measurement, and future possibilities, drawing on domestic and international case studies. Interviewer: Komei Sasaki (Sasaki Komei) Representative Director, Red Cliff Co., Ltd. / Representative Director, Japan Drone Show Association Born in Akita Prefecture in 1994. Traveled around the world with a drone during university. After returning to Japan, worked in sales, training, and aerial photography at DJI’s first Japanese store. Founded Red Cliff in 2019 and visited drone shows worldwide. Since 2021, has planned and operated Japan’s largest drone shows. Selected for 'Forbes JAPAN 30 UNDER 30' in 2024. X @komex_001 Instagram @komex_001 ■ What You Will Gain from This Seminar - Latest trends in advertising applications of drone shows - Domestic and international case studies - Value and potential of drone shows as experiential media - Latest examples of advertising effectiveness measurement - Future outlook for the drone show market Recommended for advertising and marketing professionals, local governments, tourism officials, event planners, drone service providers, and anyone exploring new communication strategies. Organizer: Japan Drone Show Association Register for in-person attendance here Register for online attendance here Deadline: Wednesday, July 8, 2026 ■ Contact Japan Drone Show Association Secretariat Email: info@droneshow.jp Association Overview Name: Japan Drone Show Association English Name: Japan Drone S