Yumetenbo Expands China Store Network with Shenzhen Opening
Yumetenbo Co., Ltd. has expanded its store network in China by opening the "Yumetenbo Shenzhen Futian BitCity Dimensional Town Store." This opening accelerates the expansion of the DearMyLove brand in the Chinese market and is part of a strategy to integrate e-commerce with physical stores.
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- 📰 Published: June 12, 2026 at 00:30
- 🔍 Collected: June 11, 2026 at 15:51
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Yumetenbo Co., Ltd. (Headquarters: Ikeda City, Osaka, President and CEO: Shigeto Tsuda, hereinafter "Yumetenbo"), which develops apparel business primarily through EC with the concept of "Transform into cute for any me," opened the "Yumetenbo Shenzhen Futian BitCity Dimensional Town Store" on May 30, 2026, in the Great China BitCity Dimensional Town, Futian District, Shenzhen City, Guangdong Province, China.
Yumetenbo is gradually advancing its real store development in the Chinese market and is working to establish bases in multiple cities such as Shanghai, Chengdu, and Shenzhen. The opening of a store in Futian District, Shenzhen, aims to expand customer touchpoints in major coastal cities and enhance the synergistic effect of store development within China by mutually utilizing sales trends and customer reactions obtained from existing bases, including inland areas.
■ Background and Objectives
Shenzhen City is located in Guangdong Province, China, and has developed as a city adjacent to Hong Kong. It is known as a city that attracts young people and business professionals from within China and is also developing as a hub for IT and technology-related companies. Futian District, where the store is opening, is one of the central areas of Shenzhen City, with a concentration of government agencies, commercial facilities, and office buildings, and offers high convenience in public transportation such as subways.
Yumetenbo is promoting the proposal of mass-produced and "Jirai-kei" (landmine style) fashion in the Chinese market through its DearMyLove brand, which is also available in Japan. In its previous expansion in China, Yumetenbo has worked to understand regional commercial characteristics and customer needs by establishing bases not only in major coastal cities like Shanghai but also in major inland cities like Chengdu.
With the opening in Shenzhen, Yumetenbo aims to broaden its customer touchpoints in the South China region and utilize sales trends, store traffic, and social media reactions obtained from stores in each city to improve product assortment, store layout, and online strategies.
■ Specific Details
The opening location, BitCity Dimensional Town, is a commercial area within the "Great China" commercial facility that brings together stores related to anime, games, and character content. The facility houses stores selling figures, anime merchandise, game-related products, and character IP-related shops, attracting many visitors interested in Japanese anime and subculture.
At the Shenzhen Futian BitCity Dimensional Town store, Yumetenbo will provide an environment where customers can physically examine DearMyLove products. By linking online development, primarily through Xiaohongshu (REDNOTE), with the physical store, the company aims to increase opportunities for Chinese customers to interact with the brand and its products.
Furthermore, in addition to the operational expertise gained from linking online and offline stores in Shanghai and the knowledge of store operations in inland commercial areas in Chengdu, Yumetenbo will focus on creating touchpoints with young customers and those interested in subculture in the South China region in Shenzhen. By operating each base according to its respective commercial characteristics, the company aims for mutual support among its multiple bases within China.
From the opening date of May 30, 2026, to June 7, the cumulative results were 238 orders, with total sales of approximately 153,000 yuan (approximately 3.52 million yen), and an average customer spending of approximately 644 yuan (approximately 14,800 yen) (1 yuan = 23 yen). Moving forward, Yumetenbo will analyze initial sales performance and store traffic to improve the product assortment and sales flow at the Shenzhen store, while also accumulating knowledge that can be applied to store operations in other cities.
■ Future Outlook
Yumetenbo plans to expand its customer touchpoints in China by establishing bases in both coastal and inland areas. In major coastal cities, store operations will focus on attracting visitors from a wide area and integrating with online strategies. In major inland cities, the company will strive to understand local commercial characteristics and purchasing trends.
Regarding the Shenzhen Futian BitCity Dimensional Town store, based on sales performance and store traffic up to June 7, Yumetenbo will continuously review product assortment, sales flow, and integration with SNS strategies. By mutually utilizing the knowledge gained from each city and establishing a sales and information dissemination system that combines EC, SNS, live commerce, and physical stores, Yumetenbo aims to enhance brand recognition and expand its business foundation in the Chinese market.
■ Store Overview
- Store Name: Yumetenbo Shenzhen Futian BitCity Dimensional Town Store
- Location: GF-041, Great China BitCity Dimensional Town, Futian District, Shenzhen City, Guangdong Province, China
- Opening Date: May 30, 2026
*Article published March 4, 2026:
"Yumetenbo Accelerates China Expansion by Modeling Shanghai Success, Planning Six Bases by End of 2026"
URL: https://www.dreamv.co.jp/ja/pdf/irnews/2026/20260304_01.pdf
*Article published May 15, 2026:
"Yumetenbo Opens New Store in Chengdu, China, Expanding Presence in Next-Generation Commercial Facilities"
URL: https://www.dreamv.co.jp/ja/pdf/irnews/2026/20260515_01.pdf
[Overview of Yumetenbo Co., Ltd.]
Company Name: Yumetenbo Co., Ltd.
URL: https://www.dreamv.co.jp/
Location: 3-2-1 Ishibashi, Ikeda City, Osaka Prefecture
Established: May 1998
Capital: 1,028 million yen (as of March 31, 2026)
Representative: Shigeto Tsuda, President and CEO
Business Description: Internet mail order of apparel, shoes, and miscellaneous goods; OEM and production management of miscellaneous goods, etc.; other (advertising sales, wholesale, etc.)
Yumetenbo is gradually advancing its real store development in the Chinese market and is working to establish bases in multiple cities such as Shanghai, Chengdu, and Shenzhen. The opening of a store in Futian District, Shenzhen, aims to expand customer touchpoints in major coastal cities and enhance the synergistic effect of store development within China by mutually utilizing sales trends and customer reactions obtained from existing bases, including inland areas.
■ Background and Objectives
Shenzhen City is located in Guangdong Province, China, and has developed as a city adjacent to Hong Kong. It is known as a city that attracts young people and business professionals from within China and is also developing as a hub for IT and technology-related companies. Futian District, where the store is opening, is one of the central areas of Shenzhen City, with a concentration of government agencies, commercial facilities, and office buildings, and offers high convenience in public transportation such as subways.
Yumetenbo is promoting the proposal of mass-produced and "Jirai-kei" (landmine style) fashion in the Chinese market through its DearMyLove brand, which is also available in Japan. In its previous expansion in China, Yumetenbo has worked to understand regional commercial characteristics and customer needs by establishing bases not only in major coastal cities like Shanghai but also in major inland cities like Chengdu.
With the opening in Shenzhen, Yumetenbo aims to broaden its customer touchpoints in the South China region and utilize sales trends, store traffic, and social media reactions obtained from stores in each city to improve product assortment, store layout, and online strategies.
■ Specific Details
The opening location, BitCity Dimensional Town, is a commercial area within the "Great China" commercial facility that brings together stores related to anime, games, and character content. The facility houses stores selling figures, anime merchandise, game-related products, and character IP-related shops, attracting many visitors interested in Japanese anime and subculture.
At the Shenzhen Futian BitCity Dimensional Town store, Yumetenbo will provide an environment where customers can physically examine DearMyLove products. By linking online development, primarily through Xiaohongshu (REDNOTE), with the physical store, the company aims to increase opportunities for Chinese customers to interact with the brand and its products.
Furthermore, in addition to the operational expertise gained from linking online and offline stores in Shanghai and the knowledge of store operations in inland commercial areas in Chengdu, Yumetenbo will focus on creating touchpoints with young customers and those interested in subculture in the South China region in Shenzhen. By operating each base according to its respective commercial characteristics, the company aims for mutual support among its multiple bases within China.
From the opening date of May 30, 2026, to June 7, the cumulative results were 238 orders, with total sales of approximately 153,000 yuan (approximately 3.52 million yen), and an average customer spending of approximately 644 yuan (approximately 14,800 yen) (1 yuan = 23 yen). Moving forward, Yumetenbo will analyze initial sales performance and store traffic to improve the product assortment and sales flow at the Shenzhen store, while also accumulating knowledge that can be applied to store operations in other cities.
■ Future Outlook
Yumetenbo plans to expand its customer touchpoints in China by establishing bases in both coastal and inland areas. In major coastal cities, store operations will focus on attracting visitors from a wide area and integrating with online strategies. In major inland cities, the company will strive to understand local commercial characteristics and purchasing trends.
Regarding the Shenzhen Futian BitCity Dimensional Town store, based on sales performance and store traffic up to June 7, Yumetenbo will continuously review product assortment, sales flow, and integration with SNS strategies. By mutually utilizing the knowledge gained from each city and establishing a sales and information dissemination system that combines EC, SNS, live commerce, and physical stores, Yumetenbo aims to enhance brand recognition and expand its business foundation in the Chinese market.
■ Store Overview
- Store Name: Yumetenbo Shenzhen Futian BitCity Dimensional Town Store
- Location: GF-041, Great China BitCity Dimensional Town, Futian District, Shenzhen City, Guangdong Province, China
- Opening Date: May 30, 2026
*Article published March 4, 2026:
"Yumetenbo Accelerates China Expansion by Modeling Shanghai Success, Planning Six Bases by End of 2026"
URL: https://www.dreamv.co.jp/ja/pdf/irnews/2026/20260304_01.pdf
*Article published May 15, 2026:
"Yumetenbo Opens New Store in Chengdu, China, Expanding Presence in Next-Generation Commercial Facilities"
URL: https://www.dreamv.co.jp/ja/pdf/irnews/2026/20260515_01.pdf
[Overview of Yumetenbo Co., Ltd.]
Company Name: Yumetenbo Co., Ltd.
URL: https://www.dreamv.co.jp/
Location: 3-2-1 Ishibashi, Ikeda City, Osaka Prefecture
Established: May 1998
Capital: 1,028 million yen (as of March 31, 2026)
Representative: Shigeto Tsuda, President and CEO
Business Description: Internet mail order of apparel, shoes, and miscellaneous goods; OEM and production management of miscellaneous goods, etc.; other (advertising sales, wholesale, etc.)
FAQ
What brand does Yumetenbo primarily operate in China?
Yumetenbo primarily operates the 'DearMyLove' brand, offering mass-produced and 'Jirai-kei' fashion in the Chinese market.
Who is the target audience for the new Shenzhen store?
The target audience includes young people interested in Japanese anime and subculture, as well as fashion-conscious individuals.
What are Yumetenbo's future plans in China?
They plan to expand bases in both coastal and inland areas, strengthening a sales system combining EC, SNS, live commerce, and physical stores to broaden their business foundation.
What are the initial sales targets for the new store?
Specific sales targets are not mentioned, but initial order numbers and sales performance (approx. 153,000 Yuan) have been disclosed.
What is Yumetenbo's strategy for integrating EC and physical stores?
The strategy involves linking online information dissemination and sales with in-store product viewing and experiences to expand customer touchpoints and deepen brand understanding.