Sonny Angel Birthday Special Plush Collection -Cuddly Bear- Pink Launches on June 18, 2026

Dreams Inc. (Head office: Shinjuku-ku, Tokyo; Representative Director: Toru Soeya) will release “Sonny Angel Plush Collection -Cuddly Bear- Pink,” a special item celebrating the May 15 birthday of the Sonny Angel brand, through its official online store and SONIANDSMI from Thursday, June 18, 2026. The “Sonny Angel Plush Collection -Cuddly Bear-,” first released in 2023, returns in a new color to celebrate the brand’s birthday. This version features Sonny Angel in a pink bear costume, the brand’s signature color, holding a red heart cushion that says “Happy Birthday,” giving it an even sweeter look. The angel wings on the back are another charming detail not to miss. The plush toy features a fluffy texture and a fresh, subtly sweet “gentle angel scent.” At 28 cm, it is easy to hold and cuddle, offering a comforting feel and soft fragrance that can brighten everyday moments. The heart cushion is attached with a magnet and can be removed as desired. The arm joints are movable, allowing owners to display it or take photos in their favorite poses. The package is designed as a gift box with space to write a message, making it suitable as a birthday gift for someone special or as a treat for yourself. The included card has fields for the plush toy’s nickname, the owner’s name, and the date it was welcomed home, allowing fans to preserve memories with “Sonny Angel -Cuddly Bear-.” Product name: Sonny Angel Plush Collection -Cuddly Bear- Pink. Price: 6,600 yen including tax (6,000 yen before tax). Size: product W200×H280×D180 mm; package W215×H285×D180 mm. Variety: one type. Release date: scheduled for Thursday, June 18, 2026. Release dates and specifications may change, be postponed, or be canceled due to circumstances. Availability may vary by store; customers should contact nearby retailers for details. Retailers include the Sonny Angel official online store and SONIANDSMI. Sonny Angel is a small angel boy born in Japan in 2004 who brings happiness to people. The brand is now sold in more than 40 countries worldwide, including Japan, the United States, Europe, South Korea, and other Asian markets. Recently, Sonny Angel has gained fast-growing popularity through so-called “TikTok-driven sales,” with unboxing videos and figure-based challenge videos trending mainly in Western markets. Its enthusiastic fan community has been featured by The New York Times and continues to attract attention in Japan and across Asia.