Now's the Time to Do It. Doctor Air's "Diet Support Campaign" for Summer Home Exercise Habits Starts July 1st

Dream Factory Co., Ltd.'s total body care brand "Doctor Air" will launch the "Diet Support Campaign" for two products in the Blade series from Wednesday, July 1, 2026, at Doctor Air directly managed stores nationwide, electronics retailers, online stores, and more.

With the summer heat becoming more intense each year, many people are concerned about lack of exercise and declining physical fitness, while also avoiding outdoor activities and travel. Doctor Air is therefore focusing on "home exercise" that can be easily incorporated into daily life even during the hot summer months. Through the Blade series, which allows users to enjoy exercise simply by stepping on it, we aim to support summer dieting and the establishment of exercise habits.

In this campaign, the "3D Super Blade Smart 2" and "3D Balance Blade" will be offered at special limited-time prices. In stores, campaign visuals featuring brand ambassador Osamu Hayashi will be displayed, offering a summer self-care routine.

Establish "Sustainable Exercise Habits" This Summer, When It's Hard to Move

Summer is a season for lighter clothing, but the rising temperatures make people tend to avoid outdoor exercise and travel, leading to a decrease in daily activity levels.

In addition to the outdoor heat, it is also a season when body condition can easily become unbalanced due to air conditioning, temperature differences between indoors and outdoors, excessive consumption of cold items, and lack of sleep due to tropical nights.

Instead of strenuous exercise or short-term dieting, we advocate for moving your body little by little in your daily life. Doctor Air proposes summer dieting not as something to "push yourself through," but as a "home exercise habit" that can be continued without strain.

Start Your Summer Home Exercise with Just "Stepping On It"

The Blade series, which is the target of this campaign, is a fitness item that transmits vibrations throughout the body, allowing you to easily enjoy exercise at home.

While watching TV, during breaks from housework, or for short periods before or after going out. Even on days when it's difficult to go outside due to the heat, it provides an opportunity to move your body indoors without strain.

It is easy for those who dislike exercise or have difficulty securing dedicated exercise time to incorporate, and it supports measures against summer lack of exercise and daily condition maintenance.

"Diet Support Campaign" Overview

Target products offered at special limited-time prices Period: Wednesday, July 1, 2026 - Monday, August 31, 2026

*Sales prices, sales periods, and availability may vary by store. *Some stores may not carry these products. *The campaign is subject to change or cancellation without notice.

Target Product 1

3D Super Blade Smart 2

A compact vibration machine that is easy to incorporate into your home routine. Even on days when it's difficult to go outside due to the heat, you can easily enjoy exercise indoors.

Model Number: ESB-08BK / ESB-08WH JAN: 4580657303397 / 4580657303380 Regular Price: 49,500 yen (tax included) Campaign Price: 39,600 yen (tax included) Discount Rate: Approx. 20% OFF https://www.dr-air.com/jp/ja/products/3d-super-blade-smart2/

Form | Arm Form | Thigh Form | Instep Form | Buttocks/Waist Area

Target Product 2

3D Balance Blade

A fitness item in the Blade series that transmits vibrations throughout the body just by stepping on it, allowing you to exercise while maintaining balance. By using the included exercise bands, you can also incorporate arm exercises.

Model Number: SB-07RZBK JAN: 4580657301478 Regular Price: 71,500 yen (tax included) Campaign Price: 59,950 yen (tax included) Discount Rate: Approx. 16% OFF https://www.dr-air.com/jp/ja/products/3d-balance-blade/

In-store Campaign Visuals Featuring Osamu Hayashi

For this campaign, in-store visuals featuring Doctor Air Brand Ambassador Osamu Hayashi will be displayed.

Along with the message "Now's the time to do it," we propose "home exercise habits" that can be easily started at home even during the intense summer heat. We aim to provide an opportunity for self-care using the Blade series for those concerned about summer dieting and lack of exercise.

Information on Establishing Summer Exercise Habits to Be Sequentially Released Online

In addition to the in-store campaign, Doctor Air plans to sequentially release information online to support the establishment of summer exercise habits.

Towards summer, when declining activity levels due to heat are a common concern, we will be offering information on sustainable self-care, such as "Summer Circulation Habits" that encourage exercise and hydration.

About Doctor Air

Doctor Air is a total body care brand launched in 2013. With the concept of "A Healthy Lifestyle," we have proposed body care not as a special occasion, but as a habit that can be easily incorporated into daily life.

We offer products that pursue ease of use, sustainability, and integration into daily life across a wide range of fields including massage, fitness, and beauty, covering health, exercise, and beauty.

Since 2026, we have appointed educator and talent Osamu Hayashi as our brand ambassador. Amidst the diversification of information and choices regarding self-care, we are working to communicate not only the features of our products but also the concepts of self-care and how to incorporate them into daily life.

Going forward, Doctor Air aims to be a brand that allows consumers to choose the care that suits them and maintain their health in their daily lives.

Official Website: https://www.dr-air.com/

List of Retailers: https://www.dr-air.com/jp/ja/dealer/

<Company Information>

Company Name: Dream Factory Co., Ltd.

Address: JRE Umeda Square Bldg. 16F, 1-12-17 Umeda, Kita-ku, Osaka, 530-0001

Representative Director: Tarou Torii

TEL: 06-6346-1170