85% Contact Parents Daily, Yet Parents Seek Emotional Connection: Doctor Air Launches Mother's Day #GivetheTimeofThanks Campaign on April 28
Doctor Air, a total body care brand, will launch its 'Mother's Day #GivetheTimeofThanks' Instagram campaign from April 28, 2026. Based on a survey revealing that 85% of people communicate daily with their parents but lack deep emotional bonds, the brand proposes health and beauty appliances as gifts that deliver 'moments of care.'
📋 Article Processing Timeline
- 📰 Published: April 29, 2026 at 00:00
- 🔍 Collected: April 28, 2026 at 15:31
- 🤖 AI Analyzed: April 28, 2026 at 16:52 (1h 20m after Collected)
Nationwide total body care brand 'Doctor Air,' available in approximately 5,000 stores, will launch its special Instagram campaign for Mother's Day 2026, '#GivetheTimeofThanks Mother's Day Gift Campaign,' starting Tuesday, April 28, 2026.
This year's theme is a Mother's Day that delivers 'How are you?' beyond just a simple 'Thank you.'
In a survey conducted by Doctor Air, 85% of respondents answered that they 'communicate with their parents on a daily basis.' However, despite this regular contact, deep conversations concerning the other's physical condition or daily fatigue are hard to come by, revealing an emotional distance that cannot be measured by 'contact frequency' alone.
Mother's Day is an opportunity to naturally convey feelings like 'Thank you' and 'Are you doing well?' that are usually embarrassing to say. Doctor Air proposes health and beauty appliances not just as mere gifts, but as 'moments of care' that convey feelings of family love.
■ Contacting but not Caring?
With the spread of smartphones and SNS, communication between parents and children has become more accessible. However, while daily exchanges have increased, words expressing concern for the other's health and daily life, such as 'How are you?' or 'Are you pushing yourself too hard?', are surprisingly left unsaid.
In the Doctor Air survey, 46% of parents who received health, beauty, or self-care gifts from their families replied that they felt, 'They thought of me when choosing this.'
From this result, Doctor Air believes that what is sought in a Mother's Day gift is not just a physical object that remains, but the communication of the feeling: 'I am concerned about your daily life and health.'
■ Make this Mother's Day a day to give 'How are you?' in addition to 'Thank you.'
Flowers and sweets are classic Mother's Day gifts. Of course, these are also wonderful gifts that convey feelings. On the other hand, for parents who are getting older, gifts that stay close to their daily fatigue and physical changes are often more effective in making them realize the giver's thoughtfulness.
Doctor Air aims to deliver 'a moment to take a breath' and 'a moment to care for oneself' in a mother's daily life through health and beauty appliances.
Additionally, in this project, we will carry out an Instagram campaign themed on 'the time of thanks' you want to give on Mother's Day.
■ Instagram Campaign '#GivetheTimeofThanks' Overview
[Period]
April 28 (Tue) – May 10 (Sun), 2026
[How to Apply]
1. Follow the official Doctor Air Instagram account (@doctorair_official)
2. Comment on the target post about 'the time of thanks you want to give'
3. Tap 'Join Lottery' from the message sent via DM
[Prize]
3D Neck Massager Premium *5 winners selected by lottery
[Detail Page]
https://www.dr-air.com/jp/ja/260428-2/
■ Mother's Day 'Care Gift' chosen by Masahiro Yanagida
On the Mother's Day special page, we will publish comments from Masahiro Yanagida, a professional volleyball player and Doctor Air Special Advisor.
Mr. Yanagida talked about his feelings for his own family and items he wants to give to his mother, who spends her days busily.
The item Mr. Yanagida chose is 'Exagun LUXE.'
'It is compact and easy to carry, and by changing the attachments, you can care for your whole body. I highly recommend it because you can care for yourself regardless of the location,' he commented.
As an athlete who faces conditioning daily, Mr. Yanagida conveys the Mother's Day gift not as a 'thing,' but as time spent worrying about the other person.
Special Mother's Day page updated. Survey results and message content added.
In line with the start of the Instagram campaign, the Mother's Day special page has been updated. In addition to exclusive comments from Masahiro Yanagida, the page introduces Doctor Air products recommended for Mother's Day.
[Special Page URL]
https://shop.dr-air.com/shop/e/emother/
■ Doctor Air Recommended Items for Mother's Day
1. [Mira Jet Dryer Special Set]
Price: 14,960 yen (Limited quantity)
This year's theme is a Mother's Day that delivers 'How are you?' beyond just a simple 'Thank you.'
In a survey conducted by Doctor Air, 85% of respondents answered that they 'communicate with their parents on a daily basis.' However, despite this regular contact, deep conversations concerning the other's physical condition or daily fatigue are hard to come by, revealing an emotional distance that cannot be measured by 'contact frequency' alone.
Mother's Day is an opportunity to naturally convey feelings like 'Thank you' and 'Are you doing well?' that are usually embarrassing to say. Doctor Air proposes health and beauty appliances not just as mere gifts, but as 'moments of care' that convey feelings of family love.
■ Contacting but not Caring?
With the spread of smartphones and SNS, communication between parents and children has become more accessible. However, while daily exchanges have increased, words expressing concern for the other's health and daily life, such as 'How are you?' or 'Are you pushing yourself too hard?', are surprisingly left unsaid.
In the Doctor Air survey, 46% of parents who received health, beauty, or self-care gifts from their families replied that they felt, 'They thought of me when choosing this.'
From this result, Doctor Air believes that what is sought in a Mother's Day gift is not just a physical object that remains, but the communication of the feeling: 'I am concerned about your daily life and health.'
■ Make this Mother's Day a day to give 'How are you?' in addition to 'Thank you.'
Flowers and sweets are classic Mother's Day gifts. Of course, these are also wonderful gifts that convey feelings. On the other hand, for parents who are getting older, gifts that stay close to their daily fatigue and physical changes are often more effective in making them realize the giver's thoughtfulness.
Doctor Air aims to deliver 'a moment to take a breath' and 'a moment to care for oneself' in a mother's daily life through health and beauty appliances.
Additionally, in this project, we will carry out an Instagram campaign themed on 'the time of thanks' you want to give on Mother's Day.
■ Instagram Campaign '#GivetheTimeofThanks' Overview
[Period]
April 28 (Tue) – May 10 (Sun), 2026
[How to Apply]
1. Follow the official Doctor Air Instagram account (@doctorair_official)
2. Comment on the target post about 'the time of thanks you want to give'
3. Tap 'Join Lottery' from the message sent via DM
[Prize]
3D Neck Massager Premium *5 winners selected by lottery
[Detail Page]
https://www.dr-air.com/jp/ja/260428-2/
■ Mother's Day 'Care Gift' chosen by Masahiro Yanagida
On the Mother's Day special page, we will publish comments from Masahiro Yanagida, a professional volleyball player and Doctor Air Special Advisor.
Mr. Yanagida talked about his feelings for his own family and items he wants to give to his mother, who spends her days busily.
The item Mr. Yanagida chose is 'Exagun LUXE.'
'It is compact and easy to carry, and by changing the attachments, you can care for your whole body. I highly recommend it because you can care for yourself regardless of the location,' he commented.
As an athlete who faces conditioning daily, Mr. Yanagida conveys the Mother's Day gift not as a 'thing,' but as time spent worrying about the other person.
Special Mother's Day page updated. Survey results and message content added.
In line with the start of the Instagram campaign, the Mother's Day special page has been updated. In addition to exclusive comments from Masahiro Yanagida, the page introduces Doctor Air products recommended for Mother's Day.
[Special Page URL]
https://shop.dr-air.com/shop/e/emother/
■ Doctor Air Recommended Items for Mother's Day
1. [Mira Jet Dryer Special Set]
Price: 14,960 yen (Limited quantity)