【Serta】Premium Hotel Campaign 2026 Held

Dream Bed Co., Ltd. (Headquarters: Nishi-ku, Hiroshima City, founded in 1950, Representative Director and President: Hiroto Miyake), which domestically manufactures and sells the US mattress brand "Serta," is implementing the "Serta Premium Hotel Campaign 2026" nationwide from Friday, May 1, 2026, in a special collaboration with the luxury ryokans "Karaku" and "Hanaori" operated by Orix Hotels & Resorts.

Campaign Overview

During the period until Wednesday, March 31, 2027, customers who purchase eligible products will receive a special gift.

Implementation Period: Friday, May 1, 2026 – Wednesday, March 31, 2027

Eligible for Benefits: Customers who purchase eligible mattresses or dedicated frames

Benefit Content: A sacoche with the Karaku logo will be presented.

Participating Stores: Nationwide participating stores (department stores, furniture specialty stores, mass retailers, showrooms)

Special Website: https://www.serta-japan.jp/phcp2026-karaku-hanaori/

Campaign Background

"Karaku" and "Hanaori" are renowned inns that have elevated traditional hospitality to modern standards.

Both facilities, loved both domestically and internationally, chose Serta mattresses as partners to support moments that satisfy the hearts of their guests.

This campaign was planned to allow customers to enjoy the comfort of Serta mattresses, adopted by both facilities, in their own homes. The comfort that supports a "supreme lodging experience" provided with breathtaking views will be delivered as a limited-time special package.

*The specifications of the mattress may differ depending on some rooms or room types.

Gift Details (Original Sacoche with Karaku Logo)

The deep indigo color and subtle logo elegantly tighten even casual outfits. It blends easily with any color clothing, adding a calm accent to everyday coordination.

About "Karaku" and "Hanaori" Adopted Mattresses

Special Serta mattresses are actually adopted. By using optimal zoning arrangements according to the location, ideal sleeping posture support and improved durability are achieved.

【Hakone Gora Karaku Adopted Model】Serta FS6000P 2TOP 5Z 6.8 HF

Equipped with a 6.8-inch highest-grade pocket coil.

Especially on both sides, where people often sit, durability is enhanced by alternately arranging 2.0mm diameter barrel-shaped pocket coils (3 rows) (normal wire diameter 1.9mm).

In addition, a thick coil with a diameter of 2.0mm is used for the buttocks to provide firm support. Furthermore, the comfortable soft pillow-top specification gently envelops the body. As it is a 2-top specification, both sides offer the same sleeping comfort.

【Hakone Ashinoko Hanaori Adopted Model】Serta FS6000 5Z 6.8 HF

Equipped with a 6.8-inch highest-grade pocket coil.

Especially on both sides, where people often sit, durability is enhanced by alternately arranging 2.0mm diameter barrel-shaped pocket coils (3 rows) (normal wire diameter 1.9mm).

In addition, a thick coil with a diameter of 2.0mm is used for the buttocks to provide firm support.

【Common Specifications for Both Models】Coil Shape and Arrangement

Serta's Technical True Value Supporting the Supreme Lodging Experience

Serta mattresses are chosen as important partners supporting the comfort of guest rooms.

Serta's greatest feature, the "zoning specification" pocket coil, combined with multiple layers of padding, achieves a stable sleeping comfort with a feeling of being enveloped.

Zoning is a technology that changes the hardness of the mattress for each area. It supports optimal support tailored to body parts and sleeping positions. To pursue ideal sleeping comfort, Serta mattresses are thoroughly committed to "zoning."

About Zoning｜Serta

Point 1 "Lumbar Support"

Harder coils are placed in the lumbar region, which bears more than 40% of body weight.

This reduces sinking in the lower back and promotes a more natural sleeping posture.

General mattress vs. Zoning mattress / Reduces lower back sinking by approximately 25% (compared to our company)

Point 2 "Easy to sleep on your side"

Softer coils are placed around the shoulders.

Designed to gently envelop the shoulders when sleeping on your side.

Introduction to "Karaku" and "Hanaori"

Hakone Gora Karaku

Nature and traditions passed down in Hakone Gora

A moment that touches the heartstrings

Karaku offers a new "Wa" (Japanese style) space different from both ryokans and hotels, with breathtaking views of the Hakone mountain range and Sagami Bay. Here, you can enjoy luxurious time with your loved ones as you wish.

Atami Izusan Karaku

A scene where water and sky are one.