[May 26, 2026] <RAW Talk #8> - Making Commoditized Products Chosen -

<RAW Talk #8> - How to thrive in a commoditized industry.

Japanese companies, especially in manufacturing, tend to prioritize technological prowess as a competitive advantage. As a result, in commoditized markets, they often fall into price competition, and differentiation becomes a significant challenge.

How does Muji, which handles many daily necessities, embrace commoditization and create communication that yields results?

We invite the person in charge of the skincare series, who handles creative work at DRAWING AND MANUAL, to unravel the secrets hidden within the creative works they have jointly produced, which give consumers a distinct impression.

Case Study: "Preparing for good skin" https://www.youtube.com/watch?v=oBj6dxLNzU4

Talk Event Application Link: https://rawtalk08.peatix.com

<Talk Topic> - Ryohin Keikaku's approach to creating a worldview. - Selection between emotion and function.

<Speaker> Ryohin Keikaku Co., Ltd. - Marketing Department, Product Marketing Section Yumiko Komiya After graduating from Tama Art University, working at a design company and a publishing company, she joined Ryohin Keikaku Co., Ltd. She has been involved in branding and sales promotion, and currently handles product marketing for care products, primarily skincare.

DRAWING AND MANUAL - Filmmaker Toshimasa Kumagai Visiting Cambodia as a student was a major turning point, leading him to realize the splendor of Japanese culture. After returning to Japan, he worked at a sake brewery, and was drawn to the daily lives of artisans and a video of Akita he happened to see, dedicating himself to "visual expression that conveys people's feelings beyond words." He started creating with photography and video as his core, and joined DRAWING AND MANUAL in 2022. Under the tutelage of Kyotaro Hayashi, he has worked on brand concept movies for Ginza Sony Park, Tama Art University's 'Freedom and Will', 'Leap Exhibition / Kyoto City KYOCERA Museum of Art' special video, BRUTUS, &premium, UNIQLO, Muji, and Honda, as well as numerous music videos. (https://www.toshimasakumagai.com/)

DRAWING AND MANUAL - Planner Aoi Yoshimura Born in Kochi Prefecture. Graduated from the School of Knowledge and Library and Information Science, University of Tsukuba. After working at a video production company, she joined DRAWING AND MANUAL. From the perspective of planning and copywriting, she expresses a soft and gentle worldview. She excels at co-creating projects that express the thoughts and worldviews of those who create with a strong conviction.

<Talk Event Overview> Date | May 27, 2026 (Wed) 18:30－20:30 (Reception starts at 18:00) Participation Fee | Free, Ticketed (Capacity: 30 people) Application Link | https://rawtalk08.peatix.com Venue | HOME/WORK VILLAGE / 201 MIDORI.so Lounge / Kitchen 2-4-5 Ikejiri, Setagaya-ku, Tokyo

Target Audience | HR personnel, recruitment-related companies, local governments, video/advertising production professionals

Organizer | DRAWING AND MANUAL Inc.

Instagram https://www.instagram.com/drawing.and.manual/

Facebook https://www.facebook.com/drawingandmanual.tokyo/

<RAW Talk> 【RAW】... Raw, unprocessed, unedited. In the video industry, unprocessed data is called RAW data. DRAWING AND MANUAL regularly holds "RAW Talk" to share the ideas, triggers, and encounters that precede the birth of creative work, like raw talk.

What is RAW Talk: https://drawingandmanual.studio/about-raw-talk

Past RAW Talks: #7: https://drawingandmanual.studio/raw-talk-7 #6: https://drawingandmanual.studio/raw-talk-6 #5: https://drawingandmanual.studio/raw-talk-5 #4: https://drawingandmanual.studio/raw-talk-4 #3: https://drawingandmanual.studio/raw-talk-3 #2: https://drawingandmanual.studio/raw-talk-2 #1: https://drawin