【NEWS】New Brand "AURAL SONIC LAB" Launched to "Fill Spaces with Quality Sound"! Ideal Acoustic Environment Implemented at Tokyo Oji's "BAR purest note" as First Certified Store
Tokyo Steel Industry has launched "AURAL SONIC LAB," a new brand utilizing its unique sound tuning technology, and has implemented an ideal acoustic environment at "BAR purest note" in Oji, Tokyo, as its first certified store. This initiative aims to provide comfortable spaces where both music and conversation can be enjoyed.
📋 Article Processing Timeline
- 📰 Published: April 27, 2026 at 17:00
- 🔍 Collected: April 27, 2026 at 08:31
- 🤖 AI Analyzed: April 27, 2026 at 09:42 (1h 10m after Collected)
Tokyo Steel Industry Co., Ltd. (Headquarters: Kita-ku, Tokyo), which manufactures office furniture and handles spatial design, has launched a new brand, "AURAL SONIC LAB," utilizing its unique sound tuning technology.
This brand is a framework that certifies and supports stores and entertainment spaces equipped with a comfortable sound environment, based on the concept of "filling spaces with quality sound." This time, as the first certified store, the shot bar "BAR purest note" in Oji, Kita-ku, Tokyo, has been equipped with the sound tuning panel "AURAL SONIC," which combines the features of making conversations easier and clarifying sound, thereby realizing an ideal acoustic environment. AURAL SONIC is a proven product with a track record of being used by the renowned Ryuichi Sakamoto.
■ New Brand "AURAL SONIC LAB" and Certification System
"AURAL SONIC LAB" is a brand that officially certifies spaces that have achieved an ideal sound environment by arranging "AURAL SONIC" panels incorporating unique sound tuning technology. Certified stores are permitted to display a dedicated logo as proof of being a high-quality sound space. Moving forward, the aim is to widely expand to restaurants and entertainment spaces, promoting new spatial value that balances immersion in music with lively conversation. The logo embodies the desire for spatial value that enriches the hearts of visitors by balancing conversational clarity and musical immersion, under the concept of "filling spaces with quality sound."
■ Sound Supervision by Toshiro Ito, a Leading Japanese Engineer
For this project, Toshiro Ito, a leading Japanese recording engineer and sound producer, provided sound supervision. By fusing the sharp sensibilities of a professional with the performance of our patented sound tuning panels, a "stress-free, relaxed space" where conversations can be held in low voices even with music playing has been completed.
【Comment from Sound Supervisor Toshiro Ito】
"The sound tuning effect of AURAL SONIC reduces reverberation and noise in the space, resulting in a clear and rich sound image. It creates a stress-free, relaxed space where you can enjoy music without disturbing conversations. It also improves the performance of audio equipment."
■ Experience at the First Certified Store "BAR purest note"
"BAR purest note," the first certified store of AURAL SONIC LAB, is an authentic shot bar where you can enjoy over 300 types of craft gin. By implementing "AURAL SONIC" in the already operating store, "sound clarity" has been added to the natural space with the warmth of wood. An unprecedented comfortable bar experience, where there is no need to unconsciously raise one's voice while immersed in high-quality music, has been offered since April 2026.
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■ Profile
Sound Supervisor: Toshiro Ito
Recording & Mixing Engineer, Sound Producer. Joined Onkyo House in 1976. After CBS/Sony and Smile Garage, became freelance. Has worked on numerous works by leading Japanese artists such as Tatsuro Yamashita, Eiichi Ohtaki (assistant for 'A LONG VACATION,' etc.), TM NETWORK, Misato Watanabe, Kome Kome CLUB. He has been involved with TM NETWORK as an engineer for a long time, to the extent of being called the "4th member."
Logo Design: Hiroki Sato
Representative Director of CUP Inc., First-Class Architect. Graduated from Keio University, Yokohama National University Graduate School (Y-GSA). During his studies, participated in the Great East Japan Earthquake reconstruction project in collaboration with SANAA. From 2013, he was in charge of space design and branding at Takram, and established CUP Inc. in 2018. He has received numerous awards, including the Kyoto Architecture Award and the Japan Institute of Architects Tokai Design Competition Grand Prize. He also exhibits at international art festivals and exhibitions, engaging in a wide range of activities.
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【Store Overview】
Store Name: BAR purest note
Address: 1-27-15 Oji, Kita-ku, Tokyo
Access: Approx. 2 minutes walk from Oji Station on the Tokyo Metro Namboku Line, approx. 3 minutes walk from JR Oji Station
Features: AURAL SONIC LAB's first certified store. Offers over 300 types of craft gin and authentic cocktails.
[All days] 18:00〜26:00
《Closed》
Keywords:
This brand is a framework that certifies and supports stores and entertainment spaces equipped with a comfortable sound environment, based on the concept of "filling spaces with quality sound." This time, as the first certified store, the shot bar "BAR purest note" in Oji, Kita-ku, Tokyo, has been equipped with the sound tuning panel "AURAL SONIC," which combines the features of making conversations easier and clarifying sound, thereby realizing an ideal acoustic environment. AURAL SONIC is a proven product with a track record of being used by the renowned Ryuichi Sakamoto.
■ New Brand "AURAL SONIC LAB" and Certification System
"AURAL SONIC LAB" is a brand that officially certifies spaces that have achieved an ideal sound environment by arranging "AURAL SONIC" panels incorporating unique sound tuning technology. Certified stores are permitted to display a dedicated logo as proof of being a high-quality sound space. Moving forward, the aim is to widely expand to restaurants and entertainment spaces, promoting new spatial value that balances immersion in music with lively conversation. The logo embodies the desire for spatial value that enriches the hearts of visitors by balancing conversational clarity and musical immersion, under the concept of "filling spaces with quality sound."
■ Sound Supervision by Toshiro Ito, a Leading Japanese Engineer
For this project, Toshiro Ito, a leading Japanese recording engineer and sound producer, provided sound supervision. By fusing the sharp sensibilities of a professional with the performance of our patented sound tuning panels, a "stress-free, relaxed space" where conversations can be held in low voices even with music playing has been completed.
【Comment from Sound Supervisor Toshiro Ito】
"The sound tuning effect of AURAL SONIC reduces reverberation and noise in the space, resulting in a clear and rich sound image. It creates a stress-free, relaxed space where you can enjoy music without disturbing conversations. It also improves the performance of audio equipment."
■ Experience at the First Certified Store "BAR purest note"
"BAR purest note," the first certified store of AURAL SONIC LAB, is an authentic shot bar where you can enjoy over 300 types of craft gin. By implementing "AURAL SONIC" in the already operating store, "sound clarity" has been added to the natural space with the warmth of wood. An unprecedented comfortable bar experience, where there is no need to unconsciously raise one's voice while immersed in high-quality music, has been offered since April 2026.
--------------------------------------------------------------------------------
■ Profile
Sound Supervisor: Toshiro Ito
Recording & Mixing Engineer, Sound Producer. Joined Onkyo House in 1976. After CBS/Sony and Smile Garage, became freelance. Has worked on numerous works by leading Japanese artists such as Tatsuro Yamashita, Eiichi Ohtaki (assistant for 'A LONG VACATION,' etc.), TM NETWORK, Misato Watanabe, Kome Kome CLUB. He has been involved with TM NETWORK as an engineer for a long time, to the extent of being called the "4th member."
Logo Design: Hiroki Sato
Representative Director of CUP Inc., First-Class Architect. Graduated from Keio University, Yokohama National University Graduate School (Y-GSA). During his studies, participated in the Great East Japan Earthquake reconstruction project in collaboration with SANAA. From 2013, he was in charge of space design and branding at Takram, and established CUP Inc. in 2018. He has received numerous awards, including the Kyoto Architecture Award and the Japan Institute of Architects Tokai Design Competition Grand Prize. He also exhibits at international art festivals and exhibitions, engaging in a wide range of activities.
--------------------------------------------------------------------------------
【Store Overview】
Store Name: BAR purest note
Address: 1-27-15 Oji, Kita-ku, Tokyo
Access: Approx. 2 minutes walk from Oji Station on the Tokyo Metro Namboku Line, approx. 3 minutes walk from JR Oji Station
Features: AURAL SONIC LAB's first certified store. Offers over 300 types of craft gin and authentic cocktails.
[All days] 18:00〜26:00
《Closed》
Keywords: