"Because I had skin concerns, there's something I can convey." Sensitive skin skincare deep2031 newly appoints actor/photographer Robin Furuya. Approaching the brand's 5th anniversary.

Dr. Recella (Headquarters: Higashiyodogawa-ku, Osaka; President: Tetsuya Okusako) supplies cosmetics to 3,451 aesthetic salons nationwide (※1) and develops and wholesales additive-free (※2) skincare cosmetics and operates a mail-order business, with the concept of "creating skin that doesn't need foundation."

(※1) As of the end of February 2026

(※2) Free of 5 substances: petroleum-based synthetic surfactants, parabens (preservatives), old designated ingredients, synthetic fragrances, synthetic colors, and mineral oils.

deep2031 was born in October 2021 as Dr. Recella's first self-care brand, after guiding approximately 90,000 people (※3) to a foundation-free bare face (※4).

Under the brand concept of "To save all skin," we have consistently delivered products formulated with deep ocean water from depths exceeding 1,500m (Japan's deepest (※5)) and various fermented ingredients tailored to the purpose of each product (※6), regardless of gender or skin type, to everyone who has concerns.

On the occasion of the brand's 5th anniversary, to further embody this vision, we will be disseminating the brand's new appeal by welcoming Robin Furuya (ふるや ろびん) in addition to the continued involvement of Makoto Tanaka.

Furuya has stood on the front stage as an actor and traveled domestically and internationally as a photographer.

In his daily life of frequent makeup application and removal, skin concerns were never something he could ignore.

It is precisely because of this real-life experience that he can become a presence who "conveys with empathy as a user."

This is the sentiment deep2031 has invested in this appointment.

Skin concerns do not discriminate by age or gender.

Furuya will speak about this fact in his own words.

(※3) Number of people who purchased the ADS brand initial set: 92,731 (As of the end of February 2026)

(※4) Refers to skin condition using only sunscreen and powder.

(※5) Among Japanese cosmetics based on deep ocean water, deep2031 has the No. 1 extraction depth (1,500m depth, as of October 2021).

Survey Method: Desk research and interviews

Survey Period: August 5 - August 17, 2021

Survey Overview: Status of "Extraction Depth of Deep Ocean Water Base Cosmetics"

Survey Conducted by: Shopper's Eye Inc.

Comparison Companies: 38 companies selling deep ocean water base cosmetics in Japan.

(※6) Brightening Serum and Brightening Mask are quasi-drugs and do not contain deep ocean water.

In the new video "ROBIN Skincare bar," Furuya appears as the owner of a skincare bar.

It is a story that gently and sincerely communicates the features and usability of deep2031 products to those who suffer from sensitive skin (※7).

deep2031 will continue to face each person's skin with the determination to "leave no one behind."

(※7) This does not mean that allergies or skin irritation will not occur in all individuals.

New deep2031 Promotional Video

"ROBIN Skincare bar" Staff List

Supervision: Tsutomu Sakamoto (LOGUE Inc.)

Planning: Yutaka Yoshida (Yoshida CD.com)

Production: Naoya Yamashita (PROVIDENCE Inc.) Hiroyuki Ohno (PYRAMID FILM Inc.)

Director/Cinematography: TOSH SHINTANI (SHIKI)

Stylist: Akiteru Morita (MiNTSS Co., Ltd.)

Hair & Makeup: Ayaka Marubayashi

Cast: Robin Furuya (AMUSE INC.) Miyu Suzuki (AMUSE INC.)

Profile

Robin Furuya

Born in 1990, from Kyoto Prefecture.

His father is a Japanese-American from the Big Island of Hawaii, and his mother is Japanese. He is bilingual in Japanese and English.

He gained attention in 2020 for his role as Strius in "Kamen Rider Saber."

Since then, he has appeared in a wide range of works, including the drama "VIVANT" (TBS), "Koi wo Suru Nara Nido Me ga Joto" (MBS/TBS), and the leading film "Ai no Gotoku."

While active as an actor, he also works on creative projects under the name "ROBIN FURUYA" as a photographer/video creator, continuing to express himself multidimensionally.

Miyu Suzuki

In 2012, she won the Grand Prix at the "16th Nicola Model Audition" and debuted as an exclusive model for the magazine "nicola."

From 2017 to 2020, she was an exclusive model for the magazine "Popteen."

In 2018, she appeared in AbemaTV's "Taiyou to Ookami-kun ni wa Damasarenai," in 2024 in TV Asahi's "Bakuage Sentai Boonboomger," and in the 2025 film "6-nin Bocchi." She currently appears on TBS's "Ousama no Branch" (reporter), MBS Radio's "Appare Yatte Maasu!", and BS-TBS's "Machichuka de Nomouze."

deep2031 Product List

Essence Remover

Volume: 100mL

Price: 4,620 yen (tax included)

A point makeup remover formulated with beauty ingredients for the eyes and mouth, areas that are thin-skinned and heavily used by blinking and facial movements.

It removes stubborn point makeup without burdening the skin, while conditioning it to be plump and moisturized.

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Gel Cleansing

Volume: 200g

Price: 4,620 yen (tax included)

A gel-type cleanser designed to prevent dryness from cleansing and retain moisture.

Its comfortable gel texture, which gently envelops the skin, lifts and removes makeup and dirt adhering to the skin.

It quickly blends with water, easily rinses off the skin without any slippery residue, leaving the skin moisturized and bright after washing.

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Pure Soap

Volume: 70g

Price: 2,090 yen (tax included)

A facial soap free of cleansing agents and additives that burden the skin.

It is so gentle that it can be used as a foam pack on the skin, not only cleansing but also providing moisture and radiance.

Its fine, elastic foam adsorbs old keratin.

It washes off to reveal clear skin with moisture and firmness.

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Mist Lotion

Volume: 100mL

Price: 4,620 yen (tax included)

A perfect size for carrying around.

This is a fine mist lotion that blends comfortably into the skin the moment it is applied.

Various fermented extracts and naturally derived moisturizing ingredients reach every corner of the skin, moisturizing it to be full of firmness, radiance, and a refined texture.

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Lift Essence

Volume: 30mL

Price: 8,800 yen (tax included) This serum is formulated with naturally derived anti-aging (※8) ingredients and aims for skin that is firm and taut, rather than just "replenished."

Its rich texture keeps the skin healthy, supports the moisture barrier, and leads to skin full of firmness and radiance.

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Brightening Serum

Volume: 20mL

Price: 6,600 yen (tax included)

This is deep2031's first quasi-drug serum.

It contains the active ingredient "niacinamide" (※9) to achieve high whitening (※10) effects and wrinkle improvement.

Furthermore, it supports the skin's barrier function, leading to clearer (※11) and firmer skin.

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Brightening Mask

Volume: 1 sheet / 5 sheets

Price: 990 yen (tax included) / 4,840 yen (tax included)

A quasi-drug sheet mask containing the active ingredient niacinamide (※12), which is recognized for its effect of suppressing melanin production and preventing spots and freckles.

It achieves whitening (※13) and wrinkle improvement, leading to clearer (※14) and firmer skin.

It is formulated with minimal ingredients that do not burden the skin, achieving a low-irritation formulation. It thoroughly moisturizes the skin and can be used with confidence by those with sensitive skin.

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Barrier Gel

Volume: 50mL

Price: 5,940 yen (tax included)

A gel-type moisturizer focused on protection, preventing rough skin due to dryness or irritation with its moisturizing power, for sensitive skin care.

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Sleeping Growth Cream

Volume: 50mL

Price: 8,140 yen (tax included)

A moisturizing cream that focuses on sleep time and approaches the skin during sleep.

Skin and sleep have a deep relationship.

Focusing on this sleep time, it leads to firm, radiant, and bouncy skin while you sleep.

It also supports the power of serums used together and moisturizes the skin.

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UV Base

Volume: 30g

Price: 4,290 yen (tax included)

SPF37・PA+++

It spreads smoothly and adheres comfortably to the skin. A sunscreen cream that can also be used as a makeup base.

It cuts UV-A and UV-B rays while preventing daytime dryness and protecting the skin with CICA (※15) formulation.

Uses mineral-derived UV scattering agents (※16) that are environmentally friendly.

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(※8) Care appropriate for age

(※9) Whitening ingredient

(※10) Suppresses melanin production, preventing spots and freckles

(※11) Due to moisture

(※12) Whitening ingredient

(※13) Suppresses melanin production, preventing spots and freckles

(※14) Due to moisture

(※15) Skin conditioning ingredient: Centella Asiatica Extract

(※16) Zinc Oxide (mineral), Titanium Dioxide (mineral)

About deep2031

Born in October 2021 as Dr. Recella's first self-care brand, after guiding approximately 90,000 people (※17) to a foundation-free (※18) bare face.

Its features include formulation with deep ocean water from depths exceeding 1,500m (Japan's deepest (※19)) and various fermented ingredients tailored to the purpose of each product (※20).

To ensure it can be used by those with sensitive skin, ingredients that could burden the skin have not been used.

We have also focused on textures that allow anyone to perform careful skincare like an esthetician.

We use environmentally friendly containers and are working to reduce CO2 and plastic.

(※17) As of the end of February 2026

(※18) Refers to skin condition using only sunscreen and powder.

(※19) Among Japanese cosmetics based on deep ocean water, deep2031 has the No. 1 extraction depth (1,500m depth, as of October 2021).

Survey Method: Desk research and interviews

Survey Period: August 5 - August 17, 2021

Survey Overview: Status of "Extraction Depth of Deep Ocean Water Base Cosmetics"

Survey Conducted by: Shopper's Eye Inc.

Comparison Companies: 38 companies selling deep ocean water base cosmetics in Japan.

(※20) Brightening Serum and Brightening Mask are quasi-drugs and do not contain deep ocean water.

deep2031 Official Website

deep2031 Official Instagram

deep2031 Official TikTok

deep2031 History

Dr. Recella

Since its inception, Dr. Recella has strived to create products that "contribute to beauty, health, and the global environment" with the wish of "safe, effective, and gentle products for people and the environment." Currently, we do business with 3,451 aesthetic salons nationwide (※21), with 92,731 case studies (※21).

"ADS" won first place for three consecutive years from 2012 to 2014 in the "Cosmetic General Election" surveyed by Beauty Economic News.

Furthermore, in the BEST BEAUTY ITEM Facial category, "ADS," "Recella Diva," and "AQUA VENUS" were inducted into the hall of fame after winning for three consecutive years. It is a skincare brand continuously chosen by estheticians, who are beauty professionals. In addition to salon-exclusive products, we also sell to the general public a wide range of products such as the home care brand "AQUA VENUS," which is loved by a wide range of ages, the natural daily necessities brand "Riserano Shizuku," and the additive-free (※22) makeup brand "VI PLANTE."

(※21) As of the end of February 2026

(※22) Free of 5 substances: petroleum-based synthetic surfactants, parabens (preservatives), old designated ingredients, synthetic fragrances, synthetic colors, and mineral oils.

Official HP

Official Instagram

Official Online Store