Targeting Facial Puffiness Affecting 1 in 3 Women: 'Topical Caffeine Skincare' Debuts with Launch of 'Lululun Caffeine Serum Shot'
Dr. Lululun Co., Ltd. launches the 'Lululun Caffeine Serum Shot,' a single-use concentrated serum targeting morning facial puffiness and sudden skin fluctuations. Featuring a triple-action blend of caffeine, PDRN, and vitamin C, it delivers a refreshed, tightened complexion.
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- 📰 Published: June 15, 2026 at 19:00
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Dr. Lululun Co., Ltd. (Headquarters: Shibuya-ku, Tokyo; Representative Director: Tatsunori Nio) announces the launch of 'Lululun Caffeine Serum Shot,' a single-dose intensive care serum from 'Lululun,' Japan's No.1 face mask brand※2 with over 2.9 billion cumulative units sold※1. This new product is designed for use when morning facial puffiness※3 or sudden skin condition fluctuations are a concern.
Product Page: https://lululun.com/shop/products/LUAX011101
※1 Cumulative sales from July 2011 to December 2025 (based on company survey) ※2 Fuji Economic 'Cosmetics Marketing Outline 2025' Pack Market Brand Share, based on 2024 sales performance ※3 Through massage
Over One in Three Women Struggles with Facial Puffiness
In recent years, growing beauty awareness and interest in facial contours and overall facial appearance have increased demand for better facial skin condition.
It is known that over one in three women experiences facial puffiness※, making it a common beauty concern. However, many still feel existing solutions lack sufficient effectiveness. Moments such as right after waking up or before important events often call for an immediate refreshed facial look.
Responding to this need, 'Lululun Caffeine Serum Shot' has been developed as a 'use-now' skincare solution in convenient single-dose packaging.
※ Survey by R'VIVO Inc., Rumi Iwasaki
A New Concept: 'Topical Caffeine Skincare'
Caffeine is typically associated with beverages like coffee and energy drinks.
However, skincare products containing caffeine as a beauty ingredient are gaining popularity overseas and attracting increasing attention. 'Lululun Caffeine Serum Shot' leverages caffeine's 'skin-tightening effect' and 'high skin permeability※' to offer a novel skincare approach for use before makeup or important events when a refreshed complexion is desired.
* Skin conditioning ingredient ※ Up to the stratum corneum
Single-Dose Serum for Sudden Skin Concerns
'Lululun Caffeine Serum Shot' is a 'one-shot serum' designed for use on days with morning facial puffiness※, before important events, or as a weekend special treatment—whenever your skin needs immediate care.
The product uses airtight, light-resistant individual packaging to lock in active ingredients, ensuring freshness until the moment of use.
Compact and single-use, it is convenient not only for home care but also for travel, business trips, or on-the-go use.
※ Through massage
Triple-Action Approach: Caffeine*1 × PDRN*2 × Vitamin C*3
Combining three beauty ingredients to simultaneously target puffiness care※1, pore care※2, and skin texture.
[Caffeine*1] (Puffiness Care※1)
Just as freshly brewed coffee sharpens the mind in the morning, caffeine*1 targets excess puffiness. It corrects dull, blurred facial contours※3, delivering a refreshed, tightened look.
[PDRN*2] (Texture & Firmness Support)
Helps reduce dryness and roughness, supporting bouncy, firm skin from within. Delivers moisture deep into the skin※4, creating a vibrant, clear, and refreshed appearance.
[Vitamin C*3] (Pore Care※2)
Tightens pores and refines skin texture.
Recharges skin with a refreshing sensation, leading to a smooth, makeup-ready complexion.
*1 Skin conditioning ingredient *2 Firming ingredient DNA-Na *3 Skin conditioning ingredient Tetrahexyldecyl Ascorbate
※1 Through massage ※2 Through skin tightening ※3 Correcting uneven pores and texture ※4 Up to the stratum corneum
Lululun Caffeine Serum Shot
[Content / Price] 15 pieces / 1,980 yen (tax included)
[Release Date] Sequentially from June 15 (Mon), 2025
[Availability] Lululun Official Online Store, @cosme, PLAZA, Sugii Yakkyoku, Matsumoto Kiyoshi, Kokokara Fine
No.1 Face Mask Brand※1, 350 Total Cosme Awards Won※2 'Lululun'
Since 2011, the 'Lululun' face mask brand has pioneered the concept of 'daily-use face masks' with large-capacity formats. We aim to make every day special through daily skincare—delivering hydrated skin and joyful moments with every use.
※1 Fuji Economic 'Cosmetics Marketing Outline 2025' Pack Market Brand Share, based on 2024 sales performance
※2 Total series awards from first half 2015 to second half 2025 (based on company survey)
[Customer Inquiries]
Dr. Lululun Co., Ltd.
Toll-free: 0120-200-390
〒150-0002 2-12-4 Shibuya, Shibuya-ku, Tokyo
Nextsite Shibuya Building 11F
Official Website: https://lululun.com/
[Media Inquiries]
Dr. Lululun Co., Ltd. Public Relations
TEL: 03-5778-0408 (Main)
〒150-0002 2-12-4 Shibuya, Shibuya-ku, Tokyo
Nextsite Shibuya Building 11F
Email: lululun_pr@dr-lululun.com
Product Page: https://lululun.com/shop/products/LUAX011101
※1 Cumulative sales from July 2011 to December 2025 (based on company survey) ※2 Fuji Economic 'Cosmetics Marketing Outline 2025' Pack Market Brand Share, based on 2024 sales performance ※3 Through massage
Over One in Three Women Struggles with Facial Puffiness
In recent years, growing beauty awareness and interest in facial contours and overall facial appearance have increased demand for better facial skin condition.
It is known that over one in three women experiences facial puffiness※, making it a common beauty concern. However, many still feel existing solutions lack sufficient effectiveness. Moments such as right after waking up or before important events often call for an immediate refreshed facial look.
Responding to this need, 'Lululun Caffeine Serum Shot' has been developed as a 'use-now' skincare solution in convenient single-dose packaging.
※ Survey by R'VIVO Inc., Rumi Iwasaki
A New Concept: 'Topical Caffeine Skincare'
Caffeine is typically associated with beverages like coffee and energy drinks.
However, skincare products containing caffeine as a beauty ingredient are gaining popularity overseas and attracting increasing attention. 'Lululun Caffeine Serum Shot' leverages caffeine's 'skin-tightening effect' and 'high skin permeability※' to offer a novel skincare approach for use before makeup or important events when a refreshed complexion is desired.
* Skin conditioning ingredient ※ Up to the stratum corneum
Single-Dose Serum for Sudden Skin Concerns
'Lululun Caffeine Serum Shot' is a 'one-shot serum' designed for use on days with morning facial puffiness※, before important events, or as a weekend special treatment—whenever your skin needs immediate care.
The product uses airtight, light-resistant individual packaging to lock in active ingredients, ensuring freshness until the moment of use.
Compact and single-use, it is convenient not only for home care but also for travel, business trips, or on-the-go use.
※ Through massage
Triple-Action Approach: Caffeine*1 × PDRN*2 × Vitamin C*3
Combining three beauty ingredients to simultaneously target puffiness care※1, pore care※2, and skin texture.
[Caffeine*1] (Puffiness Care※1)
Just as freshly brewed coffee sharpens the mind in the morning, caffeine*1 targets excess puffiness. It corrects dull, blurred facial contours※3, delivering a refreshed, tightened look.
[PDRN*2] (Texture & Firmness Support)
Helps reduce dryness and roughness, supporting bouncy, firm skin from within. Delivers moisture deep into the skin※4, creating a vibrant, clear, and refreshed appearance.
[Vitamin C*3] (Pore Care※2)
Tightens pores and refines skin texture.
Recharges skin with a refreshing sensation, leading to a smooth, makeup-ready complexion.
*1 Skin conditioning ingredient *2 Firming ingredient DNA-Na *3 Skin conditioning ingredient Tetrahexyldecyl Ascorbate
※1 Through massage ※2 Through skin tightening ※3 Correcting uneven pores and texture ※4 Up to the stratum corneum
Lululun Caffeine Serum Shot
[Content / Price] 15 pieces / 1,980 yen (tax included)
[Release Date] Sequentially from June 15 (Mon), 2025
[Availability] Lululun Official Online Store, @cosme, PLAZA, Sugii Yakkyoku, Matsumoto Kiyoshi, Kokokara Fine
No.1 Face Mask Brand※1, 350 Total Cosme Awards Won※2 'Lululun'
Since 2011, the 'Lululun' face mask brand has pioneered the concept of 'daily-use face masks' with large-capacity formats. We aim to make every day special through daily skincare—delivering hydrated skin and joyful moments with every use.
※1 Fuji Economic 'Cosmetics Marketing Outline 2025' Pack Market Brand Share, based on 2024 sales performance
※2 Total series awards from first half 2015 to second half 2025 (based on company survey)
[Customer Inquiries]
Dr. Lululun Co., Ltd.
Toll-free: 0120-200-390
〒150-0002 2-12-4 Shibuya, Shibuya-ku, Tokyo
Nextsite Shibuya Building 11F
Official Website: https://lululun.com/
[Media Inquiries]
Dr. Lululun Co., Ltd. Public Relations
TEL: 03-5778-0408 (Main)
〒150-0002 2-12-4 Shibuya, Shibuya-ku, Tokyo
Nextsite Shibuya Building 11F
Email: lululun_pr@dr-lululun.com
FAQ
What are the main benefits of Lululun Caffeine Serum Shot?
It targets morning facial puffiness and skin fluctuations, delivering a refreshed, tightened look using caffeine, PDRN, and vitamin C.
Is it safe for sensitive skin?
While not irritation-free for everyone, it's formulated to be low-irritation. A patch test is recommended.
How many times a day can I use it?
Recommended 1-2 times daily, ideally before makeup or going out in the morning.
How soon should I use it after opening?
Use immediately after opening. The single-dose packaging ensures hygiene and freshness.
Where can I buy it?
Available at Lululun’s official store, @cosme, PLAZA, Sugii Yakkyoku, Matsumoto Kiyoshi, and Kokokara Fine.